Haining Leather City Develops Rapidly, And The Traditional Professional Leather Market Begins To Pform.

< p > recently, Li Kaiming IsleK, who has been doing business in Haining for three years, intends to take a group of new leather traders to inspect the top grade leather fabrics in her hometown Turkey, Yunus.

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< p > Turkey is one of the most developed countries in the world of "a href=" http://www.91se91.com/news/index_c.asp "leather > /a". In recent years, it has more and more contacts with Haining leather city of China. Haining has become an important market for world-class leather industry centers such as Turkey and Italy.

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< p > < strong > Europe two or three line brand nuggets Haining China Leather City < /strong > /p >

< p > Li Kaiming was the first Turk to come to Haining to do business.

Li Kaiming found that in recent years, every time he went home to explore more and more friends in the leather market of Haining, "Haining China Leather City has a very large influence in China's < a href=" http://www.91se91.com/news/index_s.asp > leather market < /a >, which is an important window for some two or three line European brands to expand the Chinese market. "

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< p > except for middlemen like Li Kaiming, soon after that, more and more Turkey and Italy brands representing European leather technology will be settled in Haining.

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< p > the chairman of Haining leather city of China has revealed that the Turkey Pavilion and Italy brand hall located in the flagship Plaza of the flagship store are planned and will soon be opened.

Ren has said that before Italy, Turkey Aegean leather and leather products export association, Turkey leather Promotion Association and Turkey USAK Leather Manufacturers Association visited Haining China Leather City, they showed strong interest in setting up a special brand sales area in the flagship store Plaza. "At present, leather city has reached two consensus with the European partners on the principle of cooperation: brand 100% comes from Italy or Turkey, and is controlled by relevant associations; 100% of products are from Italy or Turkey, so as to ensure the purity of the brand."

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< p > < strong > European enterprises began to make OEM for Haining leather < /strong > /p >

< p > in a href= "http://www.91se91.com/news/index_p.asp" > Haining < /a > to Turkey, Italy and other top leather centers in the world to find processing plants, and then paste Shanghai Ning label, is becoming a fashion.

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< p > > the "Kai Yang" counters on the third floor of the flagship store in China Leather City, Haining. A group of fashionable and well made men's clothing is especially popular with customers.

This batch of leather garments under the "Kai Yang" label comes from Europe.

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Xu Jianyang, general manager of Kaiyang Garments Co., Ltd. of Haining, said that this year, he invested about 1000000 yuan, and ordered nearly 1000 leather goods to 4 Turkey leather clothing enterprises and 3 Italy enterprises.

These European garment manufacturers for Kaiyang Dai are processing plants for luxury brands. "Except for size in Eastern size, others maintain European flavor."

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< p > in Xu Jianyang's view, through such cooperation, we can integrate the use of outstanding foreign design and products, and make the traditional garment industry with higher cost more serious.

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< p > in fact, taking the initiative to search for design inspiration in Europe and learn their excellent manufacturing processes also led to the upgrading of the whole leather city of Haining.

In 2007, leather city signed a contract with Copenhagen, Denmark, and established the Haining fur College of Copenhagen to establish a normalized international exchange training mechanism for Haining leather enterprises and designers.

In September this year, during the nineteenth Haining China Leather Expo, the Sino foreign leather industry cooperation development forum and the second annual meeting of China Leather City Brand Alliance, representatives from leather industry associations from Spain, Turkey, Italy, Korea and other countries signed a cooperation agreement with Haining leather city.

At present, Danish Copenhagen fur, North American Fur Association and American legend have established the perennial ties with Haining leather city of China. Professional personnel are sent annually to Haining designers for training guidance.

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< p > < strong > selling at night market > /strong > /p >

< p > in September this year, a new high-end brand flagship Plaza appeared in Haining China Leather City.

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< p > brand flagship Plaza subverts the concept of traditional professional market in terms of format. Referring to high-end shopping malls, it is divided into five parts: Fashion Museum, luggage and suitcase, leather Museum, comprehensive hall and women's wear hall according to the commodity structure.

There are not many shops in each shop, and the smallest shop area is more than 200 square meters.

In the first floor of the fashion hall, the main introduction of textile fashion brands, such as Ya Ying, long, Kaiser and other influential brands in the domestic shopping malls have taken the lead in the beach.

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< p > "the establishment of the fashion hall means that the leather city of Haining has begun to extend to the brand fashion beyond leather and fur, which is of great significance for the leather city's business expansion."

A brand expert said that the emergence of cloth brand fashion made Haining China Leather City more rich and full, and consumers could enjoy one-stop shopping.

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< p > this year, Haining China Leather City began to try "night market marketing".

Starting from this year's national day, the center of brand fashion in the leather city has officially opened the "night market".

This is the first night market opened since the construction of leather city in Haining in 1994.

"Now the volume and volume of daily traffic in the store is more than doubled."

In charge of brand fashion center, Zhejiang Ai Da Fashion Co., Ltd., the person in charge said.

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