Interpretation Of The Business Rule Of Winning Shoes And Clothing Market

< p > < < a href= > http://www.91se91.com > > shoes and clothes < /a > enterprises, the changeable market environment requires enterprises to keep pace with customers and build an innovative business management process around customer centered business rule, so as to enhance the rapid response ability of enterprises, change with the needs of customers, practice their core competitiveness, and seize the opportunity of wisdom in the tide of change.

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< p > < strong > < /strong > -- Zhang Simin, general manager of intelligent business in IBM Greater China.

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< p > to integrate fashion and interest into a pair of fully functional lightweight shoes. Crocs has triggered a worldwide wave of footwear in the world.

Today, Crocs's sales network is spread all over the world. Complete order management has become a solid backing for its customers to provide quality products.

But Crocs also faced the challenge of improving customer experience and promoting efficiency throughout the company.

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< p > Crocs used to rely on highly customized ERP systems to handle orders from customers.

The system needs to manage orders through manual processes, resulting in long response time and inaccurate information.

Due to the lower order accuracy, the dissatisfaction in the channel of < a href= "http://www.91se91.com/news/index_s.asp" > wholesale < /a > is increasing.

Without order management system, they can not promise to deliver and deliver according to their promises.

In addition, it provides services to Crocs customers in a supply chain from three different channels: Internet, retail and wholesale.

Crocs does not have a comprehensive view or way to control the inventory of these three channels.

Their order reserve inventory mechanism works only when orders are received.

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< p > Crocs has chosen the IBM Sterling Order Management to meet its goals, and has achieved considerable benefits: all inventories are planned and stored in accordance with the channel; the completion rate of Internet orders is close to 100%, and 10%~13% is improved; by leveraging stock reserves and the extensive use of free Internet preview reserves, Crocs can provide powerful procurement and scheduling functions.

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Zhang Simin, general manager of intelligent commerce in Greater China, < p > < strong > /strong > IBM, shared the view: < /p >

< p > establish the advantages of order management and performance. It is important for shoes and clothing enterprises to effectively integrate and enhance online and offline sales channels, and optimize sales and delivery processes across channels so as to gain a larger share of sales.

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< p > in the case of Crocs, IBM Sterling Order Management helps to successfully manage multi-channel order management in complex business environment through flexible supply chain's distributed order management process and global inventory visibility, and ultimately improves the efficiency and accuracy of order processing, and also improves customer satisfaction.

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< p > help enterprises to integrate the value chain with the demand of consumers. IBM will continue to deploy smart business solutions as always, help a href= "http://www.91se91.com/news/index_x.asp" > shoes < /a > service enterprises in the supply chain control, customer interaction and other links in the more intelligent, constantly bring users the same brand and shopping experience.

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