Taobao's "Double Two" Expects Millions Of Consumers To Surpass Singles Day

< p > distance from Taobao < a href= "http://www.91se91.com/news/index_c.asp" > double 12 "/a" officially opened for 8 hours. As time approaches, enthusiasm for participation in businesses and consumers is heating up. Data showed that in the short 5 hours from 10 a.m. to 3 p.m., the number of requests and the number of responding babies increased by about 2000000. As of 3 p.m., the total number of buyers has reached 7 million 680 thousand times, and sellers have responded to the total number of 6 million 120 thousand times. < /p >
< p > according to the introduction, the enthusiasm of consumers and buyers stems from Taobao's revolutionary transformation of its leader's identity and the return of more autonomy to sellers and consumers: Taobao no longer demands discount sales promotion, and sellers can independently set preferential prices and services for commodities. Buyers can also send a "preferential" signal to the sellers ahead of time, offering a discount rate, which ultimately affects the sort and location of the store in the activity. < /p >
The change of rule P also means that sellers must be creative and attract buyers' attention. Reporters found that in addition to price, discount promises, many sellers played alternative marketing. For example, a shop in order to prove the true price of its goods, played the "false one loss boss lady" rhetoric, a time red micro-blog; a 3 diamond foreign trade < a href= "http://www.91se91.com/news/index_x.asp" > children's wear > /a > shop lady also rushed out, promised to sell 300 clothes, the boss naked Jiangnan STYLE; called "King Cross" shop also issued tough words, "if sold 1600 boxes, the boss will take all male workers to hula dance, and upload the whole high-definition video. < /p >
< p > in addition to the marketing method of "endless words", there is still a warm line. It is reported that dozens of beauty shop launched a "courier mother bag" activities, that is, double 12 day, the seller sent to consumers inside the package, in addition to the sale of the baby, but also to prepare a gift to send members of the courier. < /p >
Besides, P has also made innovations in the display of Taobao's 1212 products this year. Taobao cancelled the previous concept of the venue, and set up five theme pavilions of "manhood", "beauty", "new", "characteristic" and "life" according to the life scenes. All the activities were displayed under more than 240 labels. For example, under the label of "singing 80s", there is a collection of classic Chinese products such as plum sportswear, back shoes, and so on. Data show that as of the end of the 1212 activities, the total number of registered entries reached 12 million, and the number of registered sellers exceeded 1 million 100 thousand, creating a record of Taobao's previous online shopping activities. < /p >
Zeng Ming, chief strategist of Alibaba group, said that the potential of online shopping is unlimited, and its content is also very rich. It is definitely not just low prices and discounts, P. < a > Taobao < /a > 1212 wants to give consumers a different experience, showing more small and beautiful, more colorful, more stories, more moving, more sellers' originality, and another creativity of sellers. < /p >