Low Profile Women's Clothing Brand SEE YOURSTORY
The Olympic Games, a gathering of media focus all over the world, has always led to "brand wars" in various industries. The London Olympic Games just ended is a "secret war" among sponsors. What is different from the past is that this London Olympic Games are full of fashion and luxury elements.
London Olympics, a fashion competition.
At the opening ceremony, the appearance of the delegation of Italy made the whole London bowl suffocating. With the introduction of legendary swordsman Vezzali, Italians' faces like models and neat suits become the focus of attention. The Italy delegation's team dress was handled by fashion master Giorgio Armani. Such a big suit made the Italians fall behind their rivals instantly.
Also in the Olympic Games is the French top brand Herm s. In the early years, Herm s, who was founded in the manufacture of advanced harness, became the clothing supplier of the French Equestrian Team for the London Olympic Games this year. It is responsible for making the riding jacket that the team will wear in the obstacle surmounting performance competition and the comprehensive all-around competition.
The Olympic clothing of the US team comes from the famous designer, Ralph Lauren, whose classic cut lines, drawn from the national flag, dark blue suit, white bottoms and red tie, are called American retro style.
When Chinese fashion brands are racking their brains to spend heavily on Olympic advertising, they believe that the Olympic Games belong only to sports brands. The big international gives a different answer: "fashion genes can also be implanted into the Olympic Games, and the elements of fashion can also be perfectly integrated into sports.
They should tell the world by action, and the gold medal and demeanor should not be less.
Ogilvy general, a group of artistic champions
At the same time, another grand banquet of art, the 2012 Olympic Art Conference and the "creative city, 2012 London Art Exhibition", was held in London. The aim of the Ogilvy general assembly is to promote cultural exchanges and promote innovation and development of different countries and regions with the guidance of Olympic spirit and concept. The Ogilvy general assembly has also attracted the attention of many brands.
In many brand sponsorship, we saw a familiar figure, known as the "fashion black dress horse" SEE YOURSTORY at the 2012 Beijing Clothing Fair. Its brand logo appears on every uniformed member of the Ogilvy general assembly, and the symbol of European Renaissance features adds a few artistic flavours to the ordinary Polo shirt. We were delighted to see the staff wearing the SEE YOURSTORY T-shirt of Made in China. Their brilliant smiles and confident faces became the beautiful scenery at this Ogilvy convention.
Over 100 artists from all over the world gathered at the prestigious bauken Art Center. Senior officials of the Olympic Organizing Committee, Chinese ambassador to Britain, senior officials of the London municipal government, and stars in the Performing Arts all marveled at the gift from China.
SEE YOURSTORY witnessed the glorious moment of "art makes Olympics more beautiful".
SEE YOURSTORY, fashion and art in champion blood
SEE YOURSTORY "international fashion women's clothing" since its inception, with its "small luxury" style unique, and into movies, music and other fashion elements, to infuse the brand with the unique flavor of modern spirit.
SEE YOURSTORY's first show in China begins with classical ballet, interpreting the love story between the princess and the prince. The unveiling of the brand at the Warner Hotel in Shanghai conveyed the innovative genes that the international giants would like to share in a relaxed cocktail party.
During the CHIC exhibition this year, SEE YOURSTORY held a "night of art trend night in Siya" at Yintai Center in Beijing - heard your legend. Mr. Zhu Yibing, a famous cello performance artist, commended the aesthetic taste of the brand with master's music as SEE YOURSTORY.
SEE YOURSTORY China has been established for less than 2 years. It has caused great repercussions in the industry. "Insisting on the integration of fashion and art" has become the label, and the innovation of traditional clothing industry is the constant pursuit of SEE YOURSTORY.
SEE YOURSTORY received the sponsorship opportunity of the "Olympic Art Exhibition" and was invited to sponsor 1000 T-shirts. Within 14 days, we completed a process upgrading from design, production and transportation, and created the legend of the industry.
With the advent of the Olympic Games and the convening of the Ogilvy general assembly, SEE YOURSTORY has once again entered the public view. More consumers are beginning to understand this "women's clothing brand" which can put Logo on the volunteers' T-shirts of the Ogilvy general assembly. She is quietly becoming the vane of China's trend.
The end of the London Olympic Games can not represent the end of the Olympic spirit.
Similarly, the end of the Ogilvy Congress is not the end of the SEE YOURSTORY art road.
This is far from the end. It is just beginning.
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