PEAK Takes The Lead In Optimizing Enterprise Structure And Insisting On Building International Brand

< p > recently, the result of the excellent case selection of "the third private enterprises pformation mode of development" was launched by the central United Front Work Department. The famous Chinese sports brand PEAK from < a href= "http://www.91se91.com/news/index_p.asp" > Fujian province < /a > was selected as the case of the excellent company in 2012.

According to the head of the expert group, these outstanding cases change the way of development with distinct themes, clear process, in-depth analysis, vivid plots, objective reality, and have strong demonstration significance and reference for the pformation and upgrading of private enterprises.

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< p > "only by changing the way of development, speeding up pformation and upgrading, focusing on the cultivation of independent brands, can private enterprises get out of the economic winter as soon as possible so as to gain advantages in the future competition and challenges and not be passive in the industrial chain of international division of labor."

PEAK sports CEO < a href= "http://www.91se91.com/pioneer/" > Xu Zhihua < /a >.

It is reported that this selection, PEAK is relying on innovation driven, connotation development, optimization of structure, energy saving, environmental protection, professional management and other five advantages, successfully selected 2012 private enterprises to pform the development of outstanding cases.

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< p > < strong > PEAK takes technology as the core to speed up product upgrading < /strong > /p >

< p > scientific and technological innovation has become the basic element of the development of sports equipment industry today.

PEAK continues to focus on technology research and development, and walks in the forefront of the industry.

At present, PEAK has 4 sports shoes and clothing research and development centers in Beijing, Guangzhou, Quanzhou and Losangeles, and has hired more than 250 R & D talents at home and abroad to work together to improve product design and innovation.

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< p > the efforts made by enterprises in promoting independent innovation reflect the great practical significance of accelerating the pformation of development mode to the sustainable development of enterprises.

In the development process of PEAK over the past 20 years, PEAK is deeply aware that whether in the domestic or international sporting goods industry, under the unified product standard, it is technology and product development.

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< p > PEAK's latest batch of < a href= "http://www.91se91.com/news/index_x.asp" > basketball shoes < /a >, such as "Battier seven generation" and other shoes listed on the market has caused a great sensation.

First of all, PEAK's numerous NBA signing players are personally dressed and endorsed enough to show that PEAK products have been trusted by the best basketball players in the world.

Secondly, PEAK official micro-blog and netizens on the official website also put forward a warm response to PEAK's products: "PEAK's technology is getting better and better, and the top one!" "absolutely good combat shoes, too suitable for the guards!" "this year's strikers and defenders are quite good at the two new products".

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< p > < strong > PEAK takes the lead in optimizing the enterprise structure and insisting on building an international brand < /strong > /p >

< p > China's sporting goods industry is facing cold winter. No matter international or domestic enterprises, almost all feel the worry of declining performance and rising inventory.

This big background requires that sports brand must adapt to market changes and make timely adjustments.

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< p > PEAK took the lead in optimizing channels, reducing small stores and opening large stores to enhance the growth of single store revenue, while strengthening the building of new generation stores and enhancing consumer's consumption experience and feelings.

It is reported that the newly designed "seventh generation stores" have begun to pilot in some areas. It is estimated that by the end of 2013, nearly 1000 stores in PEAK will be upgraded.

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< p > PEAK has always adhered to the core strategy of "internationalization" and is currently the most abundant international resource enterprise in the industry.

PEAK, a partner of FIBA, NBA and WTA, has recently reached a strategic cooperation agreement with the Toronto raptors, the only NBA team in Canada, aiming to further expand the North American market.

In the near future, PEAK signed the German Basketball Association, which is regarded as an important measure for PEAK to increase its market share in Europe.

It is with rich international resources and international marketing experience that PEAK's brand internationalization goals are being implemented step by step. These international resources are also feeding back to the domestic market, forming a virtuous cycle.

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PEAK, which aims to build an international brand, is accelerating the pformation and upgrading of enterprises from many aspects, changing the mode of economic development, complying with the changes in the market, and preparing for the next high-speed economic growth period. P

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