"China Fur City" Chong Fu Town: Success Of Fur Industry

In the winter of P > 2012, the most popular fashion elements are "a href=" http://www.91se91.com/news/index_c.asp "fur" /a ". Under the environment of the global economic downturn, various industries are facing various difficulties, but only the fur industry is booming. Recently, reporters entered the world's largest fur production and processing base - "China fur city" Chong Fu town, personally feel the fur industry "red." < /p >
Xu Mingyang, Secretary of the Tongxiang Municipal Committee and Secretary of the Party committee of Chong Fu town, told reporters that in 2012, the value of fur production reached 15 billion 502 million yuan in Chong Fu town, an increase of 35% over the same period last year, and the market turnover exceeded 8 billion yuan, an increase of 33%. < /p over the same period.
< p > < strong > Chong Fu fur industry has the largest scale in the whole country < /strong > < /p >
< p > "Chong Fu fur industry originated in the late Ming and early Qing Dynasty. Started in the 70s of last century, it was formed in 90s. After twenty-first Century, it developed rapidly, and achieved a significant leap from family workshops to large-scale, industrialized and specialized production, forming an industrial cluster based on small enterprises, large-scale enterprises as the backbone, and billion enterprises as the leading group. Xu Mingyang, Secretary of the Party committee of Chong Fu town, told reporters that "fur industry is the main pillar industry of Chong Fu town. There are 1659 fur enterprises and more than 20 thousand employees. For 6 consecutive years, the output value of fur has increased by more than 20%.. Last year, the total output value of fur in Chong Fu town is more than ten billion yuan, and the situation will be better this year." < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Xu Mingyang < /a > told reporters that after nearly 30 years of development, Chong Fu fur has developed from the original single processing wool top, collar and other accessories, and has developed into a relatively complete industrial chain, which is mainly composed of animal breeding, raw leather supply, design and research, clothing production, product display, sales and wholesale, chemical raw materials, professional equipment and accessories supply. At present, the industry of Chong Fu fur is the largest in the country. It has become one of the largest and most influential fur processing industry and enterprise clusters in China. We will continue to make fur market. On the one hand, we will carry out the renovation and expansion project of the raw leather market to make it more perfect, with a total investment of 90 million yuan and a total construction area of 42000 square meters. After the completion of the project, a large fur trade market with complete facilities, advanced functions, orderly competition and modern management will be formed. We plan to break through 4 billion of the turnover in three years, making it the selling hub for the East China and even the whole country, and the price index wind vane. On the other hand, we will also plan to build fur market and build it into an international well-known and leading fashion trend. But At the same time, we will pay attention to the combination of visible and invisible markets, and create an electronic trading platform to realize the online exhibition and promotion of the products of the finished market operators, the original leather market operators and the fur processing enterprises, so as to truly realize the industrialization of e-commerce. It is estimated that in the next three years, the total volume of Chong Fu fur market will exceed 10 billion yuan. < /p >
< p > < strong > making fine brand is the soul of Chong Fu fur. < /strong > /p >
< p > 2012, < a href= "http://www.91se91.com/news/index_p.asp" > Chong Fu < /a > added 2 well-known trademarks in China: "Nu Jia" and "Xue Xiong". In fact, in recent years, a large number of national and provincial famous brand products and well-known trademarks have emerged in the Chong Fu fur industry, forming a group of famous brand names with a certain scale. Now they have more than 100 registered trademarks of fur clothing and clothing, and national brands account for more than 50% of the total national total. Among them, there are 2 famous trademarks in China, 2 are "Chinese famous brands", 2 are "China leather logo, fur coat king", 1 are "China leather logo", "16 leather labels of China Leather Association", 3 are "famous trademarks of Zhejiang province", and 3 are "famous trade names of Zhejiang province". < /p >
< p > "making fine brand" is not only the life of fur enterprises, but also the soul of Chong Fu fur. In brand building, we will make full use of the two business cards of "Chong Fu fur - Zhejiang export base" and "global fur trade base", and actively guide fur enterprises to establish brand development concept. We will promote brand building in a planned way and step by step, plan to increase the number of state-level brand-name enterprises to 5 within three years, and increase the number of provincial famous brand enterprises to 10, further enhancing the popularity and reputation of Chong Fu fur industry. Secretary Xu Mingyang said when making the fine leather brand. < /p >
< p > at the same time of creating famous brands, Chong Fu fur is also in the leading position in the formulation of fur industry standard in the whole country. Among them, 18 standard Fu Fu participated in the formulation. Secretary Xu Mingyang told reporters: "we will rely on Chong Fu fur" Zhejiang major science and technology innovation platform ", increase the introduction of R & D design units and talents, enhance the fur R & D design capability of enterprises, innovate fur industry technology, and make Chong Fu fur from manufacturing to create. {page_break} < /p >
< p > < strong > Chong Fu fur walk green environmental development road < /strong > /p >
"P" Xu secretary said, "transformation and upgrading is the only way for the development of Chong Fu fur enterprises in the future. We will focus on advancing the concept of development, innovation and market development. We will embark on the construction of fur dyeing and printing industrial park, phase out the current situation of "low, small and loose" existing in Chong Fu fur dyeing and finishing, and gradually realize the integration, concentration and arrangement of printing and finishing, guiding fur enterprises to take the road of green environmental protection, and achieve a win-win environment and economic benefits. At present, the traditional fur production enterprises are generally faced with the poor production equipment, the traditional processing technology, and the backward production management level. These not only lead to higher production costs, worse product stability, and serious waste of chemical materials, but also produce a large amount of sewage, increase the processing cost and difficulty, resulting in serious environmental pollution. < /p >
< p > Zhejiang Zhonghui fur Co., Ltd. has been leading the fur industry to sustainable development. Hu Jianzhong, chairman of Zhejiang Zhonghui fur Co., Ltd., told reporters that "China's fur industry has a low entry threshold, many of which are family workshops. The management is not standardized, the environmental awareness is poor, the overall level of cleaner production is low, the water consumption is large, and there is a big problem of environmental pollution. In recent years, the research and development of fur clean production and energy saving and emission reduction technologies have become the focus of the development of the industry. Cleaner production technology and environmental protection have become bottlenecks restricting the sustainable development of leather and fur industry in China. < /p >
The industry has made greater progress, and China fur has made bold innovations. It has launched the "fur processing wastewater recycling system integration technology research and application" and "EOCM" (efficient environmental cost management) and other scientific and technological projects. Hu Jianzhong and reporters have calculated an account. "The fur industry in China takes about 36 million sheets of fur (fold sheep skins)" in the year. The project is popularized in Enterprises above Designated Size, that is, producing 21 million 600 thousand standard sheepskins, saving 2 million 440 thousand tons of water annually, saving 10267 tons of salt, saving 3168 tons of chrome tanning agents, saving 1699 tons of methoic acid, saving 6624 tons of other chemical materials, saving about 113 million yuan, and adding environmental benefits. The economic benefits are expected to be even more substantial. < p > to make fur. < /p >
< p > it is understood that, based on cleaner production demonstration projects, Zhonghui fur has invested 500 million yuan in 2020 to modernize its transformation, adhere to the development path of specialization, and develop fur industry. At that time, sales will break through 1 billion yuan and build a modern fur clean production science and technology demonstration Park, and become a domestic fur cleaner production demonstration base. < /p >
< p > < strong > from "fur town" to "fur city" spanning < /strong > /p >
In 2012 P, Chong Fu was selected as a famous fur city in China, achieving a leap from "China's famous fur town" to "China's famous fur city". One of the most important reasons is that Chong Fu is building small cities. Xu secretary told reporters, "as one of the 27 pilot cities for small cities in Zhejiang Province, our town Party committee and government put forward new ideas for the development of Chong Fu town, and put forward the development direction of building" China's fur city, Jiangnan canal culture city and Hangzhou city livable new city ". Our town specializes 3 million yuan in cooperation with the Shanghai branch of China's Urban Planning Institute, and develops a conceptual plan for the development of small cities. This year, on the basis of this, we have optimized and perfected the general plan for the town of Chong Fu, and further defined the overall pattern of one nuclear and four districts. That is, urban core areas, fur market areas, ecological residential areas, industrial economic zones and cultural leisure areas. < /p >
"P" finally, Xu secretary told reporters that today, Chong Fu town is promoting urbanization from all aspects of road construction, river regulation, education input, and improvement of people's livelihood. And three old renovation of old cities, old factories and old villages. The goal of "three cities" is to build a "Chinese fur city", "Jiangnan canal culture city" and "Hangzhou city proper livable new town". Constantly upgrading the grade of fur industry, making it the most vigorous gathering place of fur industry in China, fully excavating the historical and cultural details of the Jiangnan canal and the Millennium County, and vigorously developing the cultural industry. Relying on the location advantages and industrial advantages of Hangzhou metropolitan area, Chong Fu has become the satellite city of Hangzhou metropolitan area. Hu Jianzhong told reporters, "the construction of small cities in Chong Fu is an opportunity for Chong Fu fur industry. We will cooperate with the requirements of the construction of small towns in Chong Fu town and the construction of Zhejiang fur industry (Tongxiang) demonstration base, and strive for greater development." < /p >