Clothing Industry In Henan: "Cash Flow" Is The Key.

< p > export market slump coupled with weak consumption, domestic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises are facing the "overwinter" of overstock.

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< p > according to relevant media reports, the total sum of China's clothing inventory at present is enough for more than three years without updating.

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< p > latest data show that only 22 A share clothing companies listed in the third quarter have a total inventory of 38 billion 200 million yuan.

In the first half of this year, Lining and other 42 garment enterprises were overstock and even reached a staggering 48 billion 300 million yuan.

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Not long ago, the Henan investigation team of the National Bureau of statistics also conducted a special survey of 11 garment manufacturing enterprises in Zhengzhou, Pingdingshan, Xinxiang, Jiaozuo, Xuchang, Nanyang, Shangqiu, Zhoukou and other places. The results showed that: the phenomenon of reduced orders, increased inventories and rising production costs were common in enterprises. P

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< p > in the winter of this industry, what kind of winter art will be adopted for the Henan garment industry with women's pants playing the world? Recently, the reporter interviewed some Henan clothing enterprises.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > Henan dress > /a > stock pressure smaller < /strong > /p >

< p > report on the inventory pressure of clothing industry, Li Gang, also the executive director of Henan clothing association, is also concerned.

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< p > recently, Li Gang tried to contact some garment enterprises in Henan province to "digest" inventory pressure.

However, after many contacts with many garment enterprises, some enterprises said that although the clothing inventory has risen, but they are within the controllable range.

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< p > Li Gang said: "most of the enterprises with relatively high inventory pressure are mostly enterprises with relatively large brand scale. The clothing enterprises in Henan are relatively limited in their production capacity. Therefore, they are not so obvious in this" a href= "http://sjfzxm.com/news/index_s.asp" inventory < /a "pressure.

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The P > Li Gang's statement was approved by Song Xiaodong, the deputy general manager of the new development Clothing Co., Ltd.

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< p > Song Xiaodong told reporters that at present, the inventory pressure of clothing enterprises is mainly focused on sports brands and men's wear brands.

These two categories of clothing are exactly what Henan's clothing industry is missing.

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< p > according to Song Xiaodong, at present, the inventory of some clothing enterprises in Henan is no more than 30 million of the total sales network, compared with some well-known clothing brands.

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< p > however, compared with the relative calmness of garment enterprises, some wholesalers engaged in clothing wholesale are still pessimistic.

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"P" mentioned the pressure of inventory, and Wang Jinshuan, a distributor of trousers wholesale for many years in Jin Rong Trade City, told reporters that "losing money" seems to have become a consensus of many wholesalers.

Wang Jinshuan said: "years ago, it was often the peak season for sales. At this time in the past, many retailers couldn't get enough goods. This year, a pair of trousers is 5% less profitable than usual."

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< p > < strong > ensuring "cash flow" is the key to < /strong > < /p >.

< p > for the clothing industry, the longer the inventory backlog, the greater the depreciation, the more difficult the cost is, and the more cash flow, the more safe it is to "keep out the cold".

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< p > at present, for garment enterprises, it is not only to see the actual inventory of finished products, but also to have hidden stock.

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< p > Song Xiaodong told reporters that the solution to real stock is to reduce the profit point and some promotional activities to make the inventory "detumescence". For hidden inventories, enterprises need to locate the products, supply and demand and the market in a long-term and accurate way. Otherwise, it will cause a lot of inventory.

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< p > "we are always advocating that Henan's clothing enterprises should be bigger and stronger. In fact, who has less stock pressure is going to be bigger and stronger."

Song Xiaodong said.

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< p > relative to enterprises in the face of difficulties still need to "bigger and stronger" momentum, for wholesalers, "cost" becomes imminent.

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< p > Wang Jinshuan told reporters that wholesalers should consume inventory only if they want to consider the supply, market and other factors compared with clothing enterprises.

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< p > at present, like many dealers engaged in clothing wholesale in Jin Rong commercial city, Wang Jinshuan has already opened up self owned stores in Foxconn and other crowded personnel and larger passenger flow, reducing circulation links and consuming spare stock.

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< p > increasing multiple sales channels is regarded by many enterprises as the only way to consume inventory.

A few years ago, Ali's "Taobao Juhuasuan 123" and "double 12" zero threshold promotions were also seen by many garment enterprises as the best time to consume inventory.

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< p > for this clothing industry's high inventory crisis, many people in the industry pointed out that it may not be a bad thing. At least it is a warning for the explosive growth of Chinese clothing enterprises. The lack of innovation and blind expansion of business will inevitably bring liabilities to the enterprises.

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