The Fashionable Consumption Trend Of Woolen Sweater Brings New Opportunities To The Fashion Design Industry.
< p > > a href= "http://www.91se91.com/news/index_f.asp" > woolen sweater < /a > is a common garment on the market. Naturally, its brand is also varied. But now in this woolen sweater industry, there is no shortage of brands and brand names.
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< p > now there are a lot of sweaters in this industry, and there are many brands, but our woolen sweaters are no shortage of brands.
At present, there are 180 domestic woolen sweaters registered with "pure wool logo".
This shows how fierce the competition is in our woolen sweater market.
At present, woolen sweaters are still the main garment workers' winter clothing, so they have huge market potential.
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< p > although the rise of cashmere sweater has a great impact on the woolen sweater market, however, because of the low output of cashmere, the strength of the yarn is not enough, it is not wearable and difficult to handle, so it can not become a popular product, so it can not replace the woolen sweater.
One side is a huge market, the other is fierce competition. Only the famous brand can stand out.
But the woolen sweater industry in China is missing brand names.
The consumption trend of "a href=" http://www.91se91.com/news/index_s.asp > sweater fashion "/a" has brought new opportunities to dress designing industry.
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< p > on the one hand, we should speed up the study of the market, study the individual needs of different consumers, and actively establish a strategic partnership with the sweater brand enterprises.
Fashion consumption is reflected not only in style but also in fabrics.
Suppliers should seriously study this change and the new demand changes brought about by raw materials, so as to actively develop new raw materials.
The fashion and famous brand of sweater will lead to the rise of sweater stores. Retailers should actively study the marketing mode of franchised stores on the basis of traditional sales models.
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The gross market share of the top ten brands in the woollen sweater market was 31.83% in 2011 P.
< a href= "http://www.91se91.com/news/index_c.asp" > Ordos Austria group < /a > and Heng Yuan Xiang occupy the top two; Herman is in the third place; the fourth later brands are Lu Wang, Bi, Goldlion, Tianshan, Montagut, Sai Tsai and Chu Lao Da, whose market share is relatively low, and the competition is fierce.
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