American Classic Clothing Brand: Booker Brothers Brooksbrothers185 Essence Of Marketing And Entrepreneurship

French Lanvin and British Gieves&Hawkes are enough to represent taste.

Brand, the most representative of the United States is the non BrooksBrothers.

In the United States, there are quite a few graduating students, whether they are recruited or inaugurated, the first suit is BrooksBrothers, the appropriate style, concise design and taste of persistence, and even successive US Presidents such as Roosevelt, Kennedy to Bush, Clinton and so on, are BrooksBrothers loyal customers, and also let BrooksBrothers get the "President's royal clothing" reputation.

BrooksBrothers brand story

American classic clothing brand

Brooks Brothers ("Booker brothers") was founded in 1818 by the 45 year old grocery merchant Henryzas Booker (Henry Sands Brooks) in New York for the first time since its establishment. It has a long history of 185 years.

In addition to the American classic clothing brand, Brooks Brothers is a symbol of "high quality material", "service first" and "continuous innovation".

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In 1818, HenrySandsBrooks opened its first H and &D.H.Brooks&Co grocery store in New York. In 1850, sons Daniel, John, Elisha and Edward inherited family businesses, and BrooksBrothers was born.

Until today, BrooksBrothers still adheres to the philosophy of "manufacturing and buying the best quality products, buying and selling fair profits, and pursuing customers who have a good taste for this product". Therefore, from products to after-sales service, they are full of excellent quality and elegant taste. They not only set up the standard of American dress style, but also become the best costumes of many white-collar workers.

BrooksBrothers history

In the past second Century years, BrooksBrothers has made outstanding contributions to the reform of men's clothing.

In 1830, BrooksBrothers introduced the bubble cotton dress for the first time in the United States. It was praised as a great innovation in the clothing industry. In 1845, the first set of tailored suits was introduced. Before that, men's clothing was tailored at home and tailored by the tailors. Only the nobility could afford it. In order to cope with the gold rush, men went to BrooksBrothers to buy ready-made clothes. In 1896, JohnBrooks was inspired by the polo match and designed a button collar shirt, which is still a best seller.

For 185 years, BrooksBrothers has been relying on perfect quality, excellence and deep taste.

And the faultless service is well known in the world, coupled with the brand's succinct and proper tailoring and comfortable material application, creating the characteristics that fit all ages and different occasions, conveying a simple and restrained taste, making BrooksBrothers the best symbol of classical and perfect American dress, and is also loved by the white-collar men.

BrooksBrothers clothing uses high-grade natural fiber cotton and silk, and attaches importance to texture, tailoring and easy finishing of intimate detail design, because attaches great importance to design details, so although the basic style but not rigid, mature style, concise and classic style, but not fashionable, strong collocation.

In 2004, BrooksBrothers launched a new material of one hundred percent natural fibers, such as cotton and silk, and made the classic traditional style. It emphasizes soft and comfortable, and can wear formal and casual taste. It is very suitable for wearing in any season. After cleaning, the clothes can be maintained even if it is not hot.

BrooksBrothers color

On the choice of colors, apart from the blue and white shirts, trousers and suits of all grades, which are consistent and steady, BrooksBrothers has introduced colorful and bold colors such as shirts and neckties with various pastel colors, pink and purple green, and so on.