Brand New Change Of Home Textile Brand Launches

< p > < strong > the process needs to be closely related to dealer demand < /strong > < /p >

< p > from the recent 2013 day spring and summer new products conference, the whole process is closer to the needs of dealers.

In order to enhance the terminal store sales orientation, we have set up experiential display and on-site training, shop management and sales skills training for customers.

In the order section, the professional team composed of R & D designers and display a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > designer < /a > provides orders for the dealers who lack practical experience in home textile terminals, and has been approved by dealers.

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< p > < strong > analysis of successful cases is more direct < /strong > < /p >.

< p > we see that many brand new launches will also be held in the name of < a href= "http://www.91se91.com/business/" > Marketing Summit < /a >, taking this opportunity to discuss the development plan with the distributors, but most of the reporters found that the speeches were mainly based on the process. The chairman spoke, the marketing director spoke, the R & D manager introduced the new products, the representatives of the excellent distributors spoke, and the lengthy meeting time brought many dealers to sleep.

Take the speech of the representative of the dealer as an example, a reporter who interviewed a customer who came to inspect a home textile brand admitted that the speech of the excellent distributor speech was too formalized, and it had little reference for them to join.

He thinks that if the home textile brand can choose a successful case from the excellent dealers, it will be more meaningful for the new and old franchisees to analyze the reasons for their success and summarize their experience.

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< p > < strong > training combined with terminal more effective < /strong > < /p >

< p > at the same time, professional teachers' training for dealers has gradually become an indispensable part of many new textile product launches. Some franchisees feel that some teachers are too professional in their lectures and are not very useful for practical operation. Boring training courses make them feel tired.

Many franchisees react more effectively if they combine actual experience with terminal management.

The New Oriental embroidery conference has been attended by reporters. The training of its arrangement will pform the simple teaching into an interactive experience, which is quite innovative.

The training hall is arranged into several groups, and the participants join the group, and the competition among teams makes the classroom atmosphere vivid.

Under the guidance of the teacher, dealers themselves dig out the laws and skills of terminal display color, find out the problems in shop display, and cultivate teamwork spirit while killing knowledge, and kill two birds with one stone.

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< p > strong > new product also needs static display < /strong > < /p >.

Ms. P, who runs many home textile brands, has participated in many new product launches for many years. She told reporters that the basic process and content of the new brand launch of the home textile brand had made her fatigue.

Just like the new products of the home textile brand, the beautiful models are wearing new products. They are very fresh at the beginning, and they do not have much fun.

After all, home textile is different from clothing. It can't just look at the feeling, want to know the details, or need more static display.

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< p > in fact, the preparation of the new product conference is also a complicated job for the enterprises. This year, we found that many home textile enterprises did not hold the spring and summer new product ordering in the second half of the year. A home textile brand personage said: the overall economic downturn in 2012, the volume of orders for franchisees in the second half of the year is not large. In order to control costs, the company decided to open a larger order next spring.

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< p > it can be seen that home textile brand < a href= "http://www.91se91.com/news/index_z.asp" > new product conference < /a > whether or not to convene, how to make the whole conference serve as a premise and close to the needs of franchisees is more vivid and effective.

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