ZARA'S Success Is Worth Learning From Domestic Brands.

< p > 2007, it was known that there was a brand called "a href=" http://www.91se91.com/news/index_c.asp "> ZARA < /a >, and the momentum of entering China was very fierce, which aroused great waves and" appetite "in the industry.

The eyes of the masses are bright, and the popularity of "recognition" has its reasons for success.

I think, in my view, the market positioning, price positioning, and high speed development and logistics response of ZARA, the reduction of intermediate channels, and the professional retail management are worthy of learning a href= "http://www.91se91.com/news/index_x.asp" > Chinese brand < /a >

< /p >

< p > foreigner consumption ZARA "take for granted".

The international metropolis style of ZARA is very consistent with the target consumer group.

Even if the Chinese people do not sell it, there must be foreigners willing to spend.

< /p >

< p > in fact, ZARA is only a "mass consumer brand" in foreign countries. I remember a respected friend Gu Xun, who has an article entitled "ZARA" from Giordano in Europe.

In this way, the consumption of ZARA by international friends is the same as the enthusiasm of our people to consume Giordano brand.

As the consumption of clothing, as long as it is an approved brand, the price is affordable, and the general sales will not be too bad.

The sale of products with good quality and low price is a trend, and this trend will be bigger and bigger. After all, 1 billion 300 million of the Chinese people, the middle and low income population accounts for 80%, the market share is large, and the total sales volume is large.

< /p >

< p > "the strength of a country will surely lead to global consumption."

I remember watching a TV show once. An expert said that the strength of a country will surely lead to global consumption. Now it is a globalized era. From the global perspective, the clothing brand that we really get on the international stage is indeed "Feng Mao Ling Jiao".

Mention fashion, mention brand clothing, not to think of France, think of Paris, think of foreign countries.

< /p >

< p > therefore, a sign with international feeling even goes abroad to register abroad and set up a telephone abroad to prove its origin.

This should also be borne out by the success of domestic and overseas registered agencies in China.

And "ZARA" is a brand from European Spain. Its innate background is bound to create its attention and sales fever under the same conditions.

< /p >

The same example shows that the popularity of H&M clothing brand from Sweden in Shanghai has also proved this truth. P

Including the subsequent success of the ITAT and PPG clothing brands, which the domestic industry is also concerned about, are also inextricably linked to the name of the "international illusion".

< /p >

< p > if the market positioning, price positioning and high speed development and logistics response, as well as the reduction of the intermediate channels and other professional perspective, Fujian, China, "home" is also very attentive, and the momentum of development is also good, causing a lot of VC's favor.

But from this point of view, its Chinese name may affect some of its speed of development.

It is gratifying to note that many of our Chinese clothing brands have been working on their intentions. The future rules of the game will depend on China's < a href= "http://www.91se91.com/news/index_f.asp" > clothing enterprise < /a >.

< /p >

< p > Chinese people's "Chongyang" mentality.

Some experts and fashion personages in China talk about the fact that "the moon is still good abroad" also touches consumer spending nerves.

I remember that Mr. Huang Ming, chairman of the solar energy, said in an interview that "the high-end guidance of some Chinese elite is very unrealistic. It is worth worrying about". It is very reasonable. Now it is very clear that the moderator at the scene is a classic saying: "if you don't speak high end words and write high-end articles, do things as if you are out of the Chinese elite class".

The phrase "fine grade" is profound in philosophy.

< /p >

Less than P, careful friends will find that there are a lot of price benefits in some busy streets in China, and the "fake foreign devil" can't get rid of it in the final sale all day. It seems that a similar answer can be found.

It is because people are a brand, and the others are "international brands".

"Fake foreign devil" and the hot sales of some international brands of night markets are enough to confirm this view. Now we come across an international brand "ZARA" from Europe and Spain, and the price is not so far away. Therefore, the consumption heat of the Chinese people is definitely "in love".

< /p >

< p > making brand is clear and clear. The consumer's heart is very important. Therefore, I always feel that clothing brand should be evergreen, grasping products and studying consumption. This is the root of other strategies, strategies, tactics, culture, management and so on.

Apart from the root cause, we must pay attention to the "branches and leaves". The brand will surely have many detours. We should grasp the solid roots and assist the branches and leaves.

< /p >

< p > media hype and packaging.

For the media, according to market positioning, price positioning and high speed development, logistics response, and the reduction of intermediate channels and other professional perspective, enough to write enough articles, plus Shanghai's origin and origin undoubtedly help "ZARA" to raise concerns.

< /p >