Retail Sales Of Clothing Shoes Increased By 20.6% In November.

With the three holidays of new year's day and New Year approaching, the most important selling season of the year is coming. After experiencing severe winter in the first three months of November, hundreds of large retail enterprises in China clothing Retail sales are starting to hit bottom. According to the latest data released by the National Bureau of statistics, the total retail sales of consumer goods increased by 1.47% in November 2012. Among them, clothing shoes Cap and needle Spin Retail sales of 101 billion 100 million yuan, an increase of 20.6%, is the first increase of over 20% in the year. Garment enterprises senior analysts believe that the main reason for growth is the same period before the lower base, year-end promotion, as well as clothing enterprises to clean up inventory initial success. But whether this means sales rebound is still to be seen.

　　 Retail sales grew by 20% over the first time in November.

"10-11 months, the northern cold air stimulation, especially since the beginning of winter this year, the temperature has dropped noticeable, which has promoted sales, and the sales of winter clothing have improved." Wang Wei, an analyst with China Merchants Securities, revealed that the retail sales of the two quarter retail sales were 130 million yuan and 150 million yuan respectively. Pathfinder as of the end of November, in addition to Xinjiang's regional growth of over 30%, other terminal retail sales grew by 58% over the same period last year, compared with the 36.7% growth rate in October. The retail sales in some parts of Shandong increased to 80%. It is reported that as of the end of November, the sale of the Pathfinder in autumn and winter was 36%, compared with 26% in the same period last year.

In November, the number of retail sales of the seven wolves has been restored to a certain extent. The growth rate of the outlets has increased by more than 20%, and the same store has increased by more than 10%. The same trend was also observed in November. The direct sales in the same month increased by 20% and 25% respectively.

Semir, whose stock is high Clothes & Accessories From the perspective of wholesale distribution, revenue in November was at an equilibrium level last year. In the past November, the company estimated that the total retail revenue in 2012 would increase by about 10%, but the final profit would depend on the settlement in the four quarter. From the 2013 spring and summer orders will be feedback, Semir and Barra two brand order amount is basically the same as last year. Last year, the company's inventory cycle will continue for some time. It is estimated that the stock return will continue to the normal level until the first quarter or the two quarter of next year.

However, compared with domestic brands, most overseas brands did not perform well in November, and the year-on-year growth rate of income was generally slowing down. While UNIQLO and Lim ited grew by 14% and 5% respectively, better than expected, G ap11 grew by only 3% in the same month, less than 3.9% of analysts surveyed by Thomson Reuters. The H & M revenue rose to 5% year-on-year at the end of November, up 2% from the previous quarter. Meanwhile, sales increased by 7% in the same month in November, but sales in the same store decreased by 1%.

　　 Cost pressures remain unabated.

According to the data, in November, the volume of retail sales of all kinds of clothing of 100 major large retail enterprises increased by 9.2% over the same period last year, up 6.8% from the previous month. Among them, women's wear and children's wear achieve two digit growth rate over the same period last year.

"November is just a small warmup. Behind this situation, there are many factors to decide." Dou Huaishan, a senior retailer, said that the first year of the year is approaching, and there will be a big release of consumption expectations for next year's two sessions. Secondly, new year's day and Spring Festival are approaching. But Dou Huai Shan believes that this does not mean that the clothing industry is beginning to pick up. "This growth momentum is mainly due to the economic downturn. The fourth quarter of last year and the low sales base in October this year resulted in a significant increase."

Reporters learned that cotton prices continued to rise 0.6% in November, while cotton prices continued to down 1.3%, and the difference between domestic and foreign cotton prices was widened. At the same time, the price of fine wool continued to rise by 4.5%, while the price of viscose and polyester fibers decreased, but the prices of cotton yarns and grey fabrics continued to rise slightly with cotton prices. Cost pressures continue.