The Best Time To Join The Clothing Brand Is To Choose The "New Product Launch" Opportunity.

< p > < strong > entrepreneurs ask "/strong > < /p >"

Ms. Meng, who is "P" > a href= "http://www.91se91.com/news/index_p.asp" > Zhengzhou < /a >, wants to inspect and join a clothing brand and set up a clothing store. Because of her lack of experience, she asked for "weapon".

< /p >

< p > "because I don't understand the market, I feel that I am not sure about the purchase, so I want to choose a brand with training and management system. I would like to invite experienced people to talk about how to choose brands, when to enter the market, and the pros and cons of risks."

She said.

< /p >

< p > < strong > experience person answer < /strong > < /p >.

< p > for this reason, interviewed Song Weili, a fashion entrepreneur consultant. She said that joining the clothing brand had better choose "a href=" http://www.91se91.com/news/index_z.asp "new product conference" /a "opportunity", entering the market in autumn this season is more suitable for beginners.

< /p >

< p > "clothing brand will hold two new product launches every spring, summer, autumn and winter, usually referring to the order meeting.

This is the best time to join.

In the new product launch conference, we should focus on whether the brand new product style is consistent with the brand consistent style, and whether the price system meets the local consumption level.

Song Weili said.

< /p >

< p > before deciding to join, investors can also conduct on-site "research" at the press conference. According to the number of existing franchisees, they can judge the current market size of the brand, understand the customer's evaluation of the brand, and find the similar or similar franchisees to communicate with their own.

Generally speaking, the conditions for joining mature brands are relatively high.

And some new brands have a short market entry time, which is relatively low in terms of opening the market quickly, and policies are flexible. Investors should choose and negotiate with them as appropriate.

< /p >

< p > in the franchise contract, we should pay attention to these points: < /p >

< p > A, the area and duration of operation, and the regional restriction determines whether the operation is exclusive or multiple in the designated area; < /p >

< p > B, franchise costs, including < a href= "http://www.91se91.com/news/index_cj.asp" > franchise fee < /a > margin, etc.

Is the membership fee a one-time payment, or a yearly payment? What fees can be refunded and which can not be returned? All have to be asked clearly; < /p >

< p > C, the supply price is usually calculated at retail price by the corresponding discount rate, that is, discount; refund rate, refund or replacement, is it for the same goods, or can it be freely exchanged? There should be a definite agreement; < /p >

< p > D, sales tasks, according to their own ability to estimate whether they can achieve the desired goal; finally, we should seriously analyze the conditions for termination of the contract and avoid the terms of the overlord.

< /p >

P > strong > risk hint < /strong > /p >

< p > because the threshold of clothing store is relatively low, no professional skills are needed, so long as there is capital, it can enter, so the investors who join the clothing monopoly are more and the competition is fierce.

< /p >

"P", "pay attention to it, you will find that the survival of clothing stores is not very easy. Almost every week there are some clothing stores in the pfer and closing, and there are many new clothing stores open, and the survival of the fittest in the market is very fast."

According to the insiders, joining the clothing brand monopoly is relatively simple for the inexperienced entrepreneurs, from the choice of shop location, shop decoration and layout, to the training of salesmen and promotion means, all are provided by headquarters for help, and it is relatively easy to operate.

< /p >

< p > "generally speaking, it is more suitable to enter the clothing industry at the end of summer, and directly enter the autumn products. After familiarity, it begins to enter winter, and the probability of backlog is low."

< /p >