Marketing Strategy In Pregnant Women'S Clothing Store

< p > has always thought that it is understanding marketing, and is often invited to the industry's marketing seminar as a guest speaker. In the past few days, she had nothing to do, so she went to my friend's small maternity dress shop for a short time. Just two days, it made me appear in the 10 square meters of the humble shop, which made me feel ashamed of the marketing principles, and the marketing principles of these small businesses are so plain but they are so practical.

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< p > 1, cost, competition and profit < /p >

When p is purchased, a friend sees a "a href=" http://www.91se91.com/news/index_c.asp > maternity dress < /a >, the unit price wholesale price is 60 yuan, and it is preparing for the paction. An acquaintance tells us that the wholesale price of the clothing is 50 yuan in some place, so after 40 minutes running, friends exhausted bought a batch of 50 yuan of this style clothes, except for the toll and fare, but each piece of clothing was saved by a few yuan.

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< p > analysis: < /p >

< p > in this industry, shoppers usually increase their price by about 50% for each item of clothing.

If the price is 60 yuan per unit purchase, each friend will sell 90 yuan, gross profit is 30 yuan; if the purchase price is 50 yuan, then each piece of clothing can be sold for 75 yuan, gross profit is 25 yuan, and the profit of 5 yuan is reduced, but on the contrary, it becomes the advantage of a friend.

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< p > the first case: if someone else's series of clothing sells for 90 yuan, friends can also sell 90 yuan, so gross profit can reach 40 yuan, friend's profit is at the highest point; < /p >

< p > second situations: if others see friends selling 75 yuan, also adjust the price to 75 yuan, the gross profit of friends is 25 yuan, while others gross profit is 15 yuan, the friend's profit is still at the highest point; < /p >

< p > third situations: if the clothing is sold smoothly, others sell for 90 yuan for cost problems, and friends sell for 75 yuan, then the friend's single paction price is 15 yuan less than others. It seems that the profit point of friends is reduced, but because of the quality and style, the comparability is very strong, so the turnover of friends will surpass others. According to the calculated value of 1:1.5, the profit point of friends is still the highest, and in other cases, when the price of friends is low, other shopkeepers can not insist on high prices, which will be unsalable, so they can only be led by friends, and sales can return to second situations; < /p >

< p > Fourth cases, if this series of styles are unsalable, friends can clear the warehouse at 55 yuan, while other shopkeepers are going to clear the warehouse at 65 yuan, and the loss of friends is still the lowest.

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< p > < a href= > http://www.91se91.com/news/index_cj.asp > marketing > /a > sentiment: < /p >

< p > nowadays, many large enterprises spend money on selling products, although they also calculate the relationship between costs and profits, but how many of them can be rigorous? "The cost saving is to increase profits", marketers are familiar with, but mostly stay in the slogan stage.

If we can really tighten the cost under the condition of adhering to the quality of products, how can the profits of enterprises not rise? < /p >

< p > of course, the so-called "compression cost" is the exception, with its own legal sanction.

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< p > 2, positioning and sales < /p >

< p > the ratio of the styles of clothes in a friend's shop is very interesting. It is suitable for young girls to have about 35% of their personal clothing. The rest are mostly neutral clothing suitable for young women and middle-aged women.

The clothing store next door has a distinct personality and clear positioning, but the number of customers is not as good as that of friends.

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< p > analysis: < /p >

< p > pure personality < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a >, the general location is relatively dead, it is only for a certain group of people, assuming that the group accounts for 25% of the total population actually purchased, that means that it will lose another 75% of the customers, and the 25% of the group is also diverted from other shops, so the turnover is smaller.

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< p > if the store is all suitable for all kinds of income and grade of pregnant women's clothing, then they will lose too much personality, and be diverted by other outstanding personality shops.

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Less than P > 25% of personal clothing plus 75% common clothing, most of the needs of pregnant women can be guaranteed, and because of the existence of a more fashionable expectant mummy, many 3 women who don't pay much attention to dressing during pregnancy will follow suit, buying clothes or personalities or public clothing.

And the guarantee of these passenger flows is the premise of volume.

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< p > assuming that the turnover ratio of each store is 20%, the daily sales volume of other stores is 1000, which can sell 20 pieces of maternity clothes. The daily traffic volume of a friend shop is 150, and the turnover can be 30. The daily profit of a friend's shop is the highest.

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< p > marketing sentiment: < /p >

< p > pure personality clothing, the general location is relatively dead, it is only for a certain group of people, assuming that the group accounts for 25% of the total population actually purchased, that means that it will lose another 75% of the customers, and the 25% group is also diverted from other shops, so the turnover is smaller.

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< p > we must seize the position of the clothing store, focus on our sales performance, and seize the customers.

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