Women'S Clothing Business Strategy

< p > 1, why do you want to open shop < /p >

< p > 1: emotional entrepreneurs.

Most of them are sentimental, often attracted by the successful shops of some a href= "http://www.91se91.com/news/index_c.asp" > /a > shops. The warm smell and orderly rhythm in the shop often encourage their emotions and are too optimistic about opening stores.

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< p > Two: rational entrepreneurs.

It can be divided into two categories: one is water to the canal, and these people have professional skills, and are trained to come from the foundation, go through the company's operation stages, and have strong strength; two, stop, watch and listen. They are not in a hurry to put in. They still have doubts about opening stores. They want to know all kinds of channels and find the best way.

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< p > Three: that is the above two comprehensive entrepreneurs, with romantic idealism entrepreneurs. < /p >

< p > 2, how high is the success rate of opening shop < /p >

< p > the United States has conducted a survey on the success rate of opening stores. The result shows that the successful number of successful franchisee is 80%, and the proportion of successful independent stores is about 20%.

Experts believe that "technology" is the basic survival condition for storefronts to operate successfully. It is essential for the store to take root and have sufficient competitiveness. If we pay attention to market information and pay attention to the new consumption culture and characteristics, we can avoid falling into the vicious circle of price cutting competition when consumers are inclined to rational thinking.

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< p > 3, what kind of store /p?

< p > if you ask what kind of clothing store you want to open, can you answer it right away? If you haven't got a picture yet, then you want to open a foreign trade shop, then you want to open a brand store, and then you want to open a children's clothing shop. In the mind, there are 15 bucket like seven up eight down. The following suggestions are provided to you for reference.

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< p > if you are full of creativity, passionate and bright, you can consider running fashion pioneer stores, create fashion trends and become fashion pioneers.

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< p > if you are good at delicate and tasteful goods, secondhand boutiques, boutique shops, brand franchises.

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< p > if you are extremely sensitive and loving family and family complex, children's clothing shop is a good choice.

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< p > if you often follow your feelings and always think about yourself, < a href= "http://www.91se91.com/news/index_f.asp" > foreign trade clothing > /a >, the parity clothing store will be a good choice.

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< p > in addition, you need to think about your personality traits, interests, and know the amount of money you have on hand. Then, if you want to know more about the storefront you want to set up, do you need special abilities, such as business development ability and expressive ability, and evaluate the fitness of the incoming businesses one by one, such as working hours, length of work hours, and way of work.

It is suggested that when the shop has not yet decided to open a shop, it should take part in the presentation sessions organized by the joining parties, listen to different kinds of voices, and listen to the sweet and bitter taste of the shop in person.

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< p > 4, how to open a shop < /p >

< p > do you want to open a shop alone, or invite friends or relatives to join a partnership? Or are you joining the franchise system? By opening the store resources at headquarters, experts believe that if the storefront is related to past work experience and has been a management position, it may consider opening an independent shop.

But without experience, choosing the right affiliate system and learning management skills can be a good way to reduce business risks.

In addition, partnership investment opens shop, and there must be courage to face differences of shareholders and division of powers and responsibilities.

It is best to avoid a combination of 2 people and 3 people, not more than 5 people.

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< p > 5, what elements of investment should be considered before opening a shop? < /p >

< p > a full investigation should be conducted before opening a shop.

No investigation, no right to speak.

The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business circle.

The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences.

Do not rush to take over the pferred store.

Some people see a certain shop pfer, think its face is good, the price is not expensive, then take over, but I do not know that after the opening of the store, the target market is too small, and even "nobody's door" embarrassment, but it is too late.

If you observe carefully, sometimes you will find that a shop is often written in two words of sublease, the boss changed one after another, and that all did not make money.

The opposite is that some shops have not changed for a few years, which shows that the store has a business to do, the money can be made, and the choice is right.

Generally speaking, the market survey before opening a shop includes the following aspects: < /p >

< p > 1. What is the surrounding environment of the shop < /p >

< p > the good ring of the environment has two meanings.

One meaning refers to the surrounding environment of a shop.

For example, some shops are located near or near the public toilet. Not far away, they are rubbish dump, smelly ditch or dust outside the shop door, or neighbors are the chemical factories with strange smell overflowing. This is the bad opening environment.

Another meaning refers to the location of shops.

Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage.

In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.

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< p >, convenient traffic condition < /p >

< p > parking is convenient for customers when they arrive at the store, whether the goods are pported conveniently or not, and whether it is convenient to travel from other areas to shops.

Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

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< p >, is the surrounding facilities advantageous to shops? < /p >

< p > some shops are located on the main roads of the city, but the barriers on both sides of the main road have greatly affected the business.

Therefore, we should pay full attention to this when choosing street pavement.

How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops.

But if the width of the street exceeds 30 meters, sometimes it will not be popular.

According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend.

Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

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< p > > population in service area < /p >

< p > generally speaking, the more population there is, the more dense the better.

At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

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< p >, target customers' income level < /p >

< p > setting up jewelry stores and high-end boutiques in the areas where the rich are gathered is the goal of targeting the high income of the target customers.

All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

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< p > there are many factors that affect the location of shops.

Why is the business of some remote alley shops flourishing every year, and some shops in prosperous areas are hard to manage? This is exactly a philosophical saying: the specific situation is analyzed in detail.

The good rings of position are relative rather than absolute.

The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store.

Opening a shop is no longer a matter of OK. Only rational and perceptual combination can succeed.

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< p > 1, for sales representatives, sales knowledge is undoubtedly necessary. Sales without knowledge as a foundation can only be regarded as speculation, and can not really experience the charm of sales.

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< p > 2, a successful promotion is not an accidental story. It is the result of learning, planning and the application of knowledge and skills of a sales representative.

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< p > 3, promotion is the use of common sense, but only by applying these ideas to the positive people, can they produce results.

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< p > 4, before making a remarkable achievement, you must prepare for the boring work.

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< p > 5, the preparation and planning work before the sales promotion must not be neglected or neglected.

Prepare sales tools, introductory remarks, questions to ask, what to say and possible answers.

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"P > 6, preparedness in advance and the strength of the inspiration from the scene are often very easy to disintegrate the strong opponent and succeed.

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< p > 7, the best sales representatives are those who have the best attitude, the most knowledge-based products and the most considerate service sales representatives.

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< p > 8, we must study and memorize the information, manuals and advertisements related to the products of the company. At the same time, we should collect and collect advertisements, publicity materials and instructions from competitors so as to study and analyze them so that we can know who we are, so that we can truly know ourselves and take corresponding countermeasures.

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< p > 9, sales representatives must read more about books and magazines about economy and sales. In particular, they must read newspapers daily, understand the state, social news, news events, and visit customers. This is often the best topic, without being ignorant and ignorant.

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< p > 10, the road to get orders is started from looking for customers. Training customers is more important than immediate sales. If stop adding new customers, sales representatives will no longer have the source of success.

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< p > 11, the unprofitable pactions to customers will also be harmful to the sales representatives. This is the most important principle of business ethics.

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< p > 12, when visiting customers, the sales representatives should believe that even if they fall, they should grab a handful of sand, meaning that the sales representatives can not go empty handed. Even if the sale is not done, the customer can introduce a new customer to you.

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< p > 13, select customers.

Measure customer's purchase intention and ability, do not waste time on indecisive people.

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< p > 14, the important rule of strong first impression is to help people feel important.

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< p > 15, punctual appointment. Late means: I do not respect your time or be late. There is no excuse for it. If you can not avoid being late, you must call before the appointed time, apologize and continue the unfinished sales promotion.

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< p > 16, marketing to the right to make purchasing decisions.

If your sales partner has no power to buy, you can't sell anything.

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< p > 17, each sales representative should realize that only by staring at your customers, can sales be successful.

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< p > 18, plan and natural approach to customers, and make the customers feel good, and smooth negotiation is the work and strategy that the sales representatives must make preparations in advance.

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< p > 19, it is impossible for a sales representative to conclude a paction with every customer he visits. He should try hard to visit more customers to increase the percentage of the paction.

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< p > 20, to understand your customers, because they determine your performance.

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< p > 21, before becoming an excellent sales representative, you need to be an excellent investigator.

You must find, track, and investigate until you are able to identify all the customers and make them your good friends.

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< p > 22, believing that your product is a necessary condition for a sales representative: this confidence will be passed on to your customers. If you do not have confidence in your products, your customers will not naturally have confidence in it.

Customers are not so much talked about because of the high level of logic you speak, but rather, you are convinced by your deep confidence.

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< p > 23, good performance < a href= "http://www.91se91.com/news/index_cj.asp" > Sales < /a > stands for failure, partly because they have full confidence in themselves and the products they sell.

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< p > 24, understand customers and meet their needs.

Not knowing the needs of customers is like walking in the dark.

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< p > 25, for sales representatives, the most valuable thing is time.

Understanding and selecting customers is to let sales representatives put time and strength on the most likely customers to buy, rather than wasting on those who can not buy your products.

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