Guangzhou'S Clothing Market Is On The Rise Again, And Its Purchasing Power Is Down By Half Compared With 2010.

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< p > approaching new year's day, < a href= "http://www.91se91.com/news/index_f.asp" > Guangzhou's clothing market < /a > the sales promotion boom, merchants sigh: "now consumers do not discount, do not buy, and no half off or lower discount is difficult to impress consumers."

Why is the phenomenon of "half off" popular in the clothing market this year? The Yangcheng Evening News reporter interviewed many people in the industry. They generally believe that since 2010, the price of brand clothing has increased by about 50%, and people's purchasing power has not been enhanced or even weakened.

According to our brand name statistics, people's purchasing power has declined by half this year compared with 2010.

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< p > < strong > clothing prices continued to rise for three years, < /strong > /p >

< p > near the new year, with the opportunity of < a href= "http://www.91se91.com/news/index_z.asp" > Guangzhou International Shopping Festival < /a >, Guangzhou businessmen again set off a discount frenzy.

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< p > reporter inspecting the city found that the original Guangzhou only launched two times half off full circle Road East Road friendship again launched half off discount.

Zhongyi store of Guangzhou 100 stores also hit 50 percent off of the total this weekend, and the modern department store's clothing shows 1 to 50 percent off promotional advertisements.

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< p > "Guangzhou public department store is the most frequent discount this year. The rare half off of the audience has become commonplace, and there are even 62% off large sales promotions in the whole market. Nowadays, half off of Guangzhou's clothing is hard to sell."

There are businessmen who say so.

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< p > but when entering the market, the original price of all kinds of clothes is still astonishing. The reporter roughly counted the original price of 40 brands of clothing in five department stores in Guangzhou, all in four figures.

Miss Xu, the consumer, said: "the price of clothing has been rising continuously over the past two years. A brand that I have always bought is from five hundred or six hundred yuan a coat in 2010 to about 1000 yuan now. If I do not play half off, I will not buy it."

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< p > according to the data of the China National Business Information Center, clothing prices have been rising for three years.

In 2011, the price of brand clothing of the major large-scale retail enterprises increased by 20.3% compared to the same period in 2010, and this figure was 19.1% in 2010.

In the first half of 2012, it rose 11.3% compared to the same period last year.

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< p > < strong > > half off is the mainstream of consumption < /strong > < /p >

< p > according to Yun Jian, President of the clothing trade association of Guangzhou, Hong Kong and Macau, the price of clothing has increased by 30% in two years, mainly due to the increase in labor costs and raw material prices.

And in department stores, the increase in clothing is far higher than this figure.

Reporters learned from the relevant people: "department store brand clothing prices compared with 2010, up about 50%."

Clothing brands said that although the prices of raw materials had not risen this year, the doubling of retail channels also resulted in a 20% increase in the price of clothing labels than in 2011.

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Less than P, another reason for this year's clothing discount is the electricity supplier.

Reporters found in many shopping malls and department stores that some clothing brands were still high above the mainstream discount rate, such as EP, a, href=, http://www.91se91.com/, Koradior, href=, and so on, only 7.5 to 8.5 discount.

But in the official Taobao, the reporter saw that the price of its online stores was 50 percent off or even less than 50 percent off.

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< p > < strong > consumer purchasing power declined by half < /strong > /p >

Why do consumers particularly take a discount this year? P believes that the decline in purchasing power is the biggest reason.

"According to our statistics on clothing brands, people's purchasing power has declined by half this year compared with 2010."

Yun said that many brands are also in stock because people have reduced their purchases.

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"P >" since 2010, our wage income has not risen, and the stock market investment has also made a big loss. It is difficult to invest in the property market.

The expected decrease in revenue. "

The couple's white collar and Zhang's statement represents a large number of middle-income people's ideas.

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