A Post-80 Girl Looking At The World Of Men'S Wear

On the night of P, December 19th, a beautiful young girl boarded the podium of the new a target= "_blank" href= "http://www.91se91.com/" designer /a, in the Yangtze River Delta literary creation industry golden award awards ceremony. She is from Shanghai a target= "_blank" href= "target=" > textile fashion industry development Co., Ltd., one of the six major platforms.

< /p >

Zhang Jing, born in P after 80, graduated from the costume design major of Donghua University in 2004. He has worked for 8 years.

This is the quiet girl in the old revolutionary base area of Jinzhai, Anhui. With her professional knowledge and cultural attainments, as well as her persistent pursuit and understanding of fashion design, she has organized and participated in the design of Shanghai textile independent original high-end brand Prolivon, which has won the recognition of the market and has opened the door of the new international fashion.

"Little lotus has a sharp corner," and her design talent began to emerge, becoming a young leader of Shanghai textile fashion company, a rising design star.

In her mind, contemporary men's clothing should reflect the temperament of successful men's atmosphere, solemnity, elegance and fashion. In formal occasions, they are steady and steady. They wear luxurious design ideas in casual occasions. They are low-key luxury, and Prolivon is in line with her design concept.

< /p >

< p > as an international brand rooted in Shanghai and merging into the world, the Shanghai brand, which is original and original by itself, advocates simple and atmospheric dress thinking and combines the solemnity and casual dress of the formal dress to create the perfect style of "the backbone of the city", which is the private brand of Prolivon.

At the press conference, Prolivon not only confidently spread the international attitude of localization brand, but also showed the brand's determination to insist on "creating fine products" from the aspects of design, tailoring, color, material and production.

And how to integrate local brands better with international fashion, how local brands display their strengths and create trends, Prolivon responded with his works.

< /p >

< p > Zhang Jing introduced that the vision of the Prolivon team's designers is aiming at the international line a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > a target= "_blank" "_blank" > "clothing", "men's clothing" is the target of women's clothing, women's clothing is the object of "Pi", "leather", "shoes", "shoes", "accessories", scarves, leather bags, and accessories are all the design elements of fashion city such as Italy, England, France, Germany and Spain.

Some of the leading manufacturers in Europe, which are seriously affected by the global financial crisis, have also put their cards on the table. Italy manufacturers provide licensed production for Prolivon and become our "world factory".

In terms of price positioning, the same high-end materials, the same first-class design, the same exquisite production, Prolivon market price is only half or even 1/3 of the first-line brand, such as suits about 7000-8000 yuan / set, leather 12 thousand yuan / set, women's coat is about 4000-5000 yuan / piece, leather shoes about 2000 yuan / double, greatly enhanced the brand added value and cost-effective.

At present, many specialized brand stores have been opened in Shanghai Hongkong Plaza, Meilong town square, first eight hundred companion and other high-end business circles. Sales revenue reached about 10000000 yuan in the first year, and will continue to expand domestic and overseas markets.

Not only that, Prolivon participated in the Shanghai fashion week to launch the new season fashion, sponsoring the 2011 Shanghai World Swimming Championships, providing standard dress for contestants, referees and sports officials, sharing the brand concept with the world's consumers and the sense of social responsibility of "return to society and public spirited". It also shows the strength and potential of its new brands.

< /p >