New Starting Point For Children'S Shoes In Nanan For 30 Billion "Cake"

Last Friday, Nanan Hung Lai town was called "the city of children's shoes in China". The responsible person of the Organizing Committee of the recommendation and publicity campaign of the hometown of Chinese specialties read the naming certificate.

Experts believe that the domestic children's shoes are in the golden stage of development, and the market has a scale of about 30 billion.

Hong Lai has become the "capital of Chinese children's shoes". It will surely lead to the formation of regional brand of Nanan children's shoes industry, so as to promote it to a new starting point and launch a powerful sprint with the strength of the national leader to this huge market.

In the naming ceremony of "children's shoes in China" in honglai Town, the official in charge of the town said that becoming the "capital of Chinese children's shoes" will provide excellent opportunities for the development of children's shoes industry in the town.

He said that Hong Lai is not only an important cluster of Quanzhou children's shoes brand, but also an important production base for children's shoes in Nanan and even Fujian province. The industrial base and market network have already formed a scale.

"At present, the children's shoes industry in Nanan is taking Hong Lai as the axis, South to Merrill Lynch, and north to nine cities, and developing across Meishan and Kang Mei, forming a regional industrial cluster.

In addition, the industrial chain is also extending, gradually extending from the processing of finished products to the production and supply of raw materials and accessories, and from the sole, shoe lining, sponge to computer embroidery, packaging boxes and other supporting products, which can not only provide local children's shoes enterprises, but also sell children shoe enterprises all over the country.

The person in charge said.

He said that in the future, the town will continue to develop industrial facilities, such as new materials, shoe materials, shoe chemicals, shoe decorations, accessories, shoe machines and digital molds, etc., and gradually become a shoe center with multiple functions.

Reporters learned that the town's footwear industry started in the mid 70s of last century, is one of the birthplaces of the footwear industry in Quanzhou, is also an important cluster and production base of Quanzhou children's shoes brand. It already has a relatively sound industrial base. There are more than 60 children's shoes enterprises, with an annual output of 12 million pairs, with an annual output value of more than 600 million yuan.

The children's shoe companies in this area include Gang Deng, foot friend, Jiali, MDI and Qi Le.

According to the data, at present, the domestic children's shoes market has a market capacity of about 30000000000 yuan, and the ratio of children's shoes to consumption is far less than that of adult shoes.

A shoe manufacturer in Nanan explained this: "at present, the consumption of children's shoes is greater than that of output in China, and the output of adult shoes is larger than that of consumption.

Therefore, compared with the highly competitive adult shoes market, there is still much room for developing domestic children's shoes market.

The responsible person said that with the increasing number of "post-80s" consumers becoming parents, their consumption concept and brand awareness have begun to dominate the market demand of children's shoes towards fashion and high-end development, thus making the profit margins of children's shoes continue to grow, while the current situation of domestic children's shoes market is not yet a very prominent brand.

"At present, the market is characterized by the market share of each shoe brand is very small, that is to say, the market capacity of about 30000000000 yuan is divided by numerous brands, and no one can occupy a large share."

The person in charge said.

Insiders told reporters that the domestic children's shoes industry is mainly distributed in the three production bases of Wenzhou, Guangzhou and Quanzhou.

Wenzhou is the largest middle and low grade children's leather shoes production base in China. Guangzhou is the production base for middle and high grade children's leather shoes, while Quanzhou mainly produces children's sports shoes.

Compared with other children's shoes producing areas in China, Nanan's children's shoes manufacturing industry has a clear lead in terms of brand awareness, industry size and market share.

The industry believes that the creation of "children's shoes in China" is conducive to the development of children's shoes industry in Hong Lai Town, will also boost the formation of regional brand of Nanan children's shoes industry, so that more resources of raw and auxiliary materials, technology, talent and other resources will be tilted to further promote industrial upgrading and promote the development of related industries.

Related news, Hong Lai Commerce Chamber of Commerce recently held the first fifth member meeting of Nanan Hong Lai chamber of Commerce to elect a new president, executive vice president, vice president and director.

Lin Yumin, chairman of the Quanzhou Municipal People's Congress and chairman of Quanzhou Jinhui economic and Trade Co., Ltd., was elected as the new president of the chamber of Commerce.

"At present, there are 230 members in Hong Lai chamber of Commerce, 1 companies have over 10 million yuan in tax revenue, and 5 enterprises have exceeded 3 million yuan in tax revenue. These members have become the new force in Hong Lai's economic construction."

Wang Jianshe, vice president of Hong Lai chamber of Commerce, said.

According to the briefing, Hong Lai chamber of commerce is expanding its chamber of Commerce to provide members with activities and offices. At the same time, it has also strengthened ties with chambers of commerce across the country and promoted the integration of member enterprises and external resources.

In addition, the chamber of Commerce has set up a scholarship to subsidize the poor students and the construction of primary and secondary schools in the town.