Quanzhou Shoes And Clothing Enterprises To Develop Electricity Supplier Digestion Inventory Development Lack Of Stamina

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< p > at present, there are more than 7 online shops in Quanzhou, and more than 8000 in the central urban area, ranking fifth in cities above the national level.

In 2011, a number of well-known enterprises in Quanzhou had a record high online sales. Anta reached 160 million yuan, XTEP was 120 million yuan, Jordan and 31st degree were over 50 million yuan, and the number of online sales of non famous brands was 20 thousand in average.

Thanks to its rapid development and unique advantages, Quanzhou has become the largest and most concentrated a target= "_blank" href= "http://www.91se91.com/" in the country, which is the "shoes /a" e-commerce service supply base, and is listed as one of the four largest e-commerce industry bases in China.

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"P >", however, Quanzhou's e-commerce is facing many bottlenecks: most of the network stores alone "combat", failed to form a joint force; school enterprise cooperation is insufficient, the professional talent is short; the lack of a complete supply chain, can not play the scale effect of the Quanzhou industrial cluster.

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< p > this year, the two sessions of the city, the Quanzhou Municipal Committee of the Labour Party, the Quanzhou Municipal Committee of the Zhi Gong Dang and the CPPCC Standing Committee Cai Wenliang are all concerned about the Quanzhou electricity supplier industry, and have put forward proposals to promote the development of e-commerce.

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< p > < strong > [proposal background > /strong > /p >

< p > shoes and clothing enterprise inventory nearly 10 billion development business digest, backlog < /p >

< p > according to the relevant personage, at the end of last year, Jinjiang and Shishi foreign trade shoes and clothing inventory nearly 10 billion.

How to quickly digest inventory, many enterprises choose to develop e-commerce.

Why is e-commerce so optimistic? According to statistics, Quanzhou's online trading volume in 2011 exceeded 48 billion 200 million yuan, an increase of 37.6%, accounting for 4.7% of the total retail sales of social consumer goods, ranking first in the province and sixteenth in the whole country. The online sales volume of Quanzhou sports shoes, casual shoes and cashmere cotton clothing accounted for 70%, 55% and 68% of the whole country respectively.

Quanzhou has become the largest and most concentrated e-commerce supply base for shoes and clothing in the country. Quanzhou has also been listed as one of the four largest a href= "http://xm.sjfzxm.com/" electronic commerce < /a > industrial bases in China.

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< p > electricity providers encounter bottlenecks, development stamina is less than < /p >

< p > compared with the developed cities in Hangzhou, Shenzhen and Chengdu, there is still a big gap in the development of e-commerce in Quanzhou. First, there is a lack of leading enterprises and a wide range of business platforms that can lead the development of e-commerce in our city and our province. Two, there is a lack of good environment and atmosphere for the development of e-commerce. Three, the infrastructure development behind the development of e-commerce is lagging behind, and professionals are scarce. Four, the government's investment and support efforts in e-commerce are not enough.

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< p > because there is no carrier of network business and platform aggregation, many online shops rent alone in the suite, and there is no resultant force.

Moreover, due to the lack of cooperation between schools and enterprises, e-commerce operators and technical personnel are in short supply.

Moreover, due to the lack of a perfect supply chain, many manufacturers do not make full use of e-commerce to conduct marketing, and suppliers can not find good suppliers, distributors and sellers.

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< p > < strong > [Committee recommendation] < /strong > < /p >

< p > construction industry e-commerce platform < /p >

< p > Cai Wenliang, member of the CPPCC Standing Committee, suggested that an industrial e-commerce platform should be set up to provide enterprises with comprehensive, systematic and timely information in the field, including market, raw materials, products, services, prices, technology, equipment and policies, etc., which will help to converge the industrial strength of industrial clusters and form a joint effort to open up domestic and foreign markets. It is conducive to reducing the paction costs of enterprises in the industrial chain, shortening market changes and feedback delay time, and enhancing the overall competitiveness and customer trust of industrial clusters.

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< p > support the development of electricity supplier leading enterprises < /p >

< p > the Quanzhou Municipal Committee of the agricultural labour party suggests that the government should introduce preferential policies and give special support to accelerate the development of e-commerce, intensify the support of the e-commerce industry, and energetically cultivate Quanzhou's e-commerce leading enterprises, especially to support the development of e-commerce information platform enterprises and e-commerce operators, so as to attract more high-end e-commerce enterprises to enter.

We should give full play to the existing advantages of the central cities and integrate the resources of the surrounding counties (cities and districts) to create a distribution center for the e-commerce industry of Quanzhou.

Integrate existing professional market, guide "a href=" http://cailiao.sjfzxm.com/ "> producers" /a ", wholesalers to develop e-commerce and strive to cultivate quality products suppliers.

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< p > school enterprise cooperation to train professional talents < /p >

< p > proposals suggest that small and medium-sized enterprises should be specially formulated to plan informatization, support and promote the construction of enterprise informatization projects, and guide qualified colleges and universities to strengthen the discipline construction and personnel training of electronic commerce, encourage school enterprise cooperation, and train e-commerce talents, designers and marketing management personnel.

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< p > < strong > [departmental response] < /strong > /p >

< p > implementation of electronic commerce demonstration project < /p >

< p > construction of Quanzhou network business pioneer park < /p >

< p > the relevant person in charge of the Municipal Economic and Trade Commission said that the construction of electronic commerce demonstration project has been put on the agenda. It will plan and build e-commerce theme buildings, create an e-commerce demonstration base, build an e-commerce headquarters area, and cultivate e-commerce demonstration enterprises.

In addition, Jinjiang is planning and constructing specialized e-commerce industrial parks, including logistics, warehousing, industrial design, advertising and other industries, making the e-commerce industry bigger and stronger, and promoting the upgrading of local traditional industries.

Quanzhou online business pioneer park will help two or three line brands to set up marketing team, integrate and build offline shop, boutique exhibition hall, and online integrated service platform, providing comprehensive services such as purchasing, warehousing, distribution, customer service, training and financing for network operators.

It is reported that the construction of Quanzhou online business pioneer park will drive 25 million pieces per month and warehouse area more than 200 thousand square meters.

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