PEAK Becomes The "2008 Volunteers" Clothing Partner

PEAK became the "2008 volunteers" clothing partner 2008, a special year, the pace of domestic sports brand moving forward is also accelerating. In the afternoon of June 4th, PEAK, the pioneer of Chinese sports brand internationalization, held a signing ceremony with the Beijing Municipal Education and Industry Commission and Beijing University Olympic Games office in Beijing Jiaotong University to hold the signing ceremony of "smile Beijing" 2008 volunteers' civilized action partners. This is another major move in PEAK's Olympic marketing after sponsoring the two Olympic committees in Iraq and Cyprus in 2007.

Wang Anshun became the "2008 volunteers" clothing partner, PEAK became the "2008 volunteers" clothing partner, deputy secretary of the Beijing Municipal Committee, vice mayor Zhao Fengtong, the Central Committee of the Communist Youth League, the Beijing teaching and Industry Commission, the Olympic Games and other leading guests attended the meeting. At the meeting, PEAK showed the splendid costumes and equipment for the volunteers of Beijing universities. The follow-up of volunteer civilization also included a grand ceremony and related training to further improve the comprehensive quality of the volunteers and make full use of the corresponding services during the Olympic Games in Beijing, so as to add luster to the success of the Beijing Olympic games.

At the meeting, PEAK announced that it would also jointly work with the Beijing education and Industry Commission and the Beijing Education Commission to jointly carry out the "rainbow 1+1 - our common growth" love assistance activities to send PEAK equipment to the students in the disaster area to express the love of PEAK for reconstruction of the disaster area jointly launched by Sichuan Provincial Education Commission.

At the scene, the volunteer civilized action project "civilized city, free life", the capital university student volunteer propaganda practice also officially started.

"As the sole partner of the 2008 volunteer clothing industry, we must serve the volunteers well, so that volunteers can receive and serve friends from the four seas and eight sides with a good spirit.

I hope that through the efforts of PEAK, the people of the world can feel the confidence and smile of the Chinese nation and add luster to the Beijing Olympic Games.

PEAK will also take the opportunity of the Olympic Games to accelerate the promotion of the market and promote the development of the enterprise.

Xu Zhihua, general manager of PEAK, told reporters that PEAK volunteers will make due contributions to the volunteer volunteers and rebuild the lives of the people in disaster areas. This is also the social responsibility of every national enterprise.

"PEAK's move will help shape the image of volunteers' confidence, enthusiasm, affinity and devotion, and encourage volunteers to move the world with the most sincere smile and better disseminate the concept of Humanistic Olympics."

The leaders of this conference spoke of the significance of PEAK's signing of the 2008 volunteers' civilized action in signing the "smiling Beijing".

Since its internationalization in 05 years, PEAK has been making new bumper harvest on the way of internationalization. In the 07 year, it has become the official market partner of NBA. PEAK general manager Xu Zhihua said that PEAK will develop towards the comprehensive sports brand in the future. Wen Minghang, the 2008 volunteer of "smiling Beijing", will take youth passion and sincere service as the theme, fully embody the enterprising spirit of the Chinese people serving the society, self-confidence and optimism, and constantly surmount. This coincides with the brand concept "ICANPLAY" advocated by PEAK.

PEAK hopes that all sectors of the community will pay more attention to and support the activities of volunteers, enhance the degree of urban civilization in Beijing, contribute to the glorious Olympic Games, and jointly "smile Beijing" 2008.