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Paul Stuart Luxury Clothing Accessories Company Is Acquired By Mitsui Products, Japan

2013/1/10 14:46:00 63

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Japanese Mitsui Co (Mitsui & Co.) acquired the Paul Stuart company of the United States, the latter is a luxury a a href= http://www.91se91.com/ http://www.91se91.com/ target=, _blank, and accessories retailer specializing in its brand name. 
 Mitsui Corp reached an agreement with the founding family of Paul Stuart in December 28, 2012 to purchase all the latter shares, thus fully owning Paul company. 
 Paul Stuart opened its first store in Madison street, downtown New York in 1938. At that time, the traditional clothing style of the United States occupied the mainstream position, and as an avant-garde and exquisite fashion men's wear shop, the brand introduced the European fashion culture into the American market as a pioneer. 
 since then, the Paul Stuart brand has been popular among customers, such as Ivy League students and white-collar workers and celebrities from all over the world. In the course of 75 years of development, Paul Stuart has long established its leading position in the US luxury a href= "http://www.91se91.com/" target= "_blank" > dress < /a >. 
 Mitsui Corp has been involved in the import business of Paul Stuart brand products since 1975. In 1991, Mitsui Corp further entered into an exclusive licensing agreement with Paul Stuart, and was authorized to produce and sell Paul Stuart brand products in the Japanese market. Mitsui Corp and Sanyo Shokai cooperate to expand the brand business and regard the latter as its main two level dealer. 
At P, Mitsui co operates with a total of 14 two tier dealers to provide a wide variety of this brand. In the year to March 31, 2012, the brand's annual retail sales in Japan amounted to nearly 11 billion 500 million yen (US $133 million). At present, two Paul Stuart flagship stores in Tokyo Castle Peak District and Ginza commercial street, nearly 100 stores in major department stores and shopping malls, and e-business online stores are operated by Sanyo Shokai company. 
The brand name "P > Paul Stuart has been registered in more than 30 countries in the United States, Europe and Asia. Through this acquisition, Mitsui Corp has obtained the global registration right of the brand, which will expand the business scope of Mitsui to the whole world. The Mitsui Corp also hopes to benefit the two tier dealers in its Japanese market by gaining the right to sustainable business of licensed businesses, which will help the stability of the latter's business base. 
 Mitsui Corp has a long history in the field of fashion industry, has mature brand marketing skills, retail operation capabilities and procurement experience, and will take advantage of these advantages to spare no effort to protect the brand tradition of Paul Stuart and enhance the brand value of Paul Stuart. 
 Mitsui Corp plans to expand its license business to 20 billion yen (US $231 million) by 2015. Mitsui Corp sees emerging market as a strategic expansion market for fashion business, and believes that the demand for Paul Stuart brands will also increase as the income level of these areas increases and the fashion industry becomes more mature. Therefore, Mitsui Corp will continue to win the "a href=" http://www.91se91.com/news/index_h.asp "brand" /a recognition and expansion business in these areas.