Textile Market Slipped, Huatong Color Spinning Reordered Market Target

< p > before 2008, the chairman of Huatong Group, "a href=" http://www.91se91.com/pioneer/ "," Ji Miao Miao /a ", was engaged in cotton trade and manufacturing. In other fiber fields, he did not have any technical advantage.

The hurricane that caused by the international financial crisis forced him to seek refuge.

At that time, the "smile curve" of the textile industry was not all tempting "blue ocean" at that time.

Take the field of cotton which had been deeply ploughed by Ji Guo Miao as an example, a large number of large enterprises have taken the lead, and the competition between them has become increasingly cruel.

However, hemp at that time was an exception.

But decades later, because of the large-scale cultivation of raw materials, and the inherent faded, fuzzing and prickling sensation of hemp fabrics, hemp industrialization is not smooth.

Ji Guo Miao, who was familiar with the market trend, saw business opportunities hidden in the meantime.

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< p > < strong > seize the opportunity to achieve raw material crossing < /strong > < /p >.

< p > as the "matrix" of the "Jim Liang Si" brand, the first step of Shaoxing Huatong color spinning Co., Ltd. is to extend to the upstream.

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< p > > for this reason, "Huatong color spinning" invested more than 1000 yuan in research and development, and reached cooperation with the hemp center affiliated to the Quartermaster Equipment Research Institute of the PLA General Logistics Department. It successfully improved the Han Ma a href= "http://www.91se91.com/news/index_c.asp" > fiber < /a >, and conquered the chronic disease of hemp fabric, and the new products such as "Chinese hemp and cotton spinning" were patented.

In 2009, "Huatong" invested 100 million yuan in the annual output of 6000 tons of hemp and cotton blended spinning project, among the national key industry revitalization and technical pformation projects.

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< p > product upgrading.

In a short span of more than two years, Huatong color spinning has completed the fourth generation of hemp and cotton blending process, and has conquered the shortcomings of hemp prone pilling, itchy and uneven color difference, and easy to fade. It has grasped the key technology, obtained the national invention patent authorization, and also made batch production as a replacement product for military uniform and military socks.

Professor Yao Mu, an academician of the Chinese Academy of engineering and an authority in the field of textile materials research in China, once visited China for two times, commented: "in the forefront, < a href=" http://www.91se91.com/news/index_s.asp "> market < /a > the prospect is broad."

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< p > < strong > sword takes the lead to attack high-end home market < /strong > /p >

< p > to achieve the leap from cotton to hemp, Huatong color spinning has a new goal of Upgrading -- the famous high-end hemp home dress brand.

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Less than P, hemp fabric has been praised as "the second layer of human skin" by European and American high-end market.

Its remarkable feature is that it is superior to other hemp fabrics in moisture absorption, sweating, antibacterial deodorization, UV resistance and itching.

Data show that hemp fiber has 3 times wettability than pure cotton, and its fabric can shield more than 95% of ultraviolet radiation.

"Making high-end hemp clothing, raw materials is the first link of quality assurance, we strive to start running from raw materials."

Ji Guomiao said.

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< p >, so as to ensure that the original raw material supply channels, Huatong color spinning through multi field investigation and research, not long ago and Heilongjiang province Keshan County reached the cooperation intention of 50 thousand mu of hemp planting base, and set up "jiaransi" its own raw material base.

At the same time, Huatong color spinning has been established from yarn, fabric research and development to apparel design technology team.

In the field of yarn research and development, the Shaoxing studio of Fu Cheng Yan Ma was led by Fu Chengyan, an expert in domestic textile and hemp textiles. In the aspect of fabric design, Ordifen design director, who is currently ranked third in China's underwear sales, served as "jilmaanris" home fashion design leader.

Speaking of these, Ji Guo Miao is very famous and confident.

He said: "the foundation work is solid, the foundation of high-end brands has been firmly put up. We now have more than 20 R & D design teams, a municipal enterprise technology center, and will be upgraded to an enterprise research institute in the future, becoming the technical highland of hemp fiber in China, and providing strong protection for the development and design of Jima Marx."

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< p > "before making a brand, there are peers who advise me not to take risks, and those who enter first are changing careers."

During the interview, Ji Guo Miao repeatedly stressed that he was not a hot headed person.

But in fact, at the time of some big domestic clothing inventory increasing and profit falling, the third pformation of Huatong color spinning really needs more convincing reasons.

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< p > compared with the many clothing brands that had appeared in Shaoxing before, Jim LRIs circumvent the fiercer clothing market, and attacked the field of home lingerie clothing.

In Shaoxing Keqiao Tianhong building brand store, as many as 20 categories of underwear household dress, most of the price is more than 1000 yuan, high value-added stand is in the hemp fabric special function.

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< p > to build high-end home apparel brand, Huatong color spinning has designed a marketing way for both direct and franchised products before its launch.

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< p > according to the quarterly national Miao's theory, "Jim Liang Si" as its own brand, its story originates from Europe. Apart from its natural endowments from aristocrats, it also has excellent quality from raw materials, fabrics to design.

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"P >" since March this year, "jimax" home furnishing dress has officially entered the market, whether it is feedback from the company's direct store or the research report provided by the brand promotion department, it shows that hemp clothing has strong market competitiveness.

To this end, following the first "Jim Ras" home furnishing outlets in Tianhong Department Store in Keqiao, second outlets opened in Shaoxing early in 8, while the signing ceremony for third outlets in the Hangzhou Tower of the provincial capital city was held in August.

This year, Huatong color spinning plans to open 10 "jilaransi" outlets in high-end commercial buildings in major cities in the province.

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< p > to achieve the goal of large-scale investment and opening 100 "jiaransi" franchises in major cities across the country next year, Huatong color spinning has registered relevant companies in Shanghai and set up offices in Beijing. At the same time, it has opened a direct store and promoted the brand in the high-end market.

It is worth mentioning that Huatong color spinning has also signed a designated product agreement with the Chinese women's volleyball team, leveraging the women's volleyball team to enhance the popularity of "jilanliang".

Ji Guomiao said: "jimali" is the only underwear brand designation brand in the domestic sports field. Its inherent quality is especially suitable for the clothing demand of sports in terms of moisture absorption and sweat.

In the future, we will also expand the brand name of basketball and other sports, and promote it in a wider range.

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< p > "no material advantage, I will not make clothing brand."

At present, in the development of the three links of raw materials, fabrics and clothing, Huatong color spinning has invested 30 million yuan, and the whole industry chain of hemp field has been formed, and has comparative advantages in the development of the front and rear road, and the confidence of the season is confident that "others have to catch up, at least 5 years."

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