Online Shopping In Shenyang Impacts Sales In Shopping Malls

Taobao sold 19 billion 100 million of bachelor's Day sales more than Shenyang in 2011. clothing , shoes Cap and Spin The total retail sales of this category surprised the traditional department stores in Shenyang. In 2011, the total amount of clothing purchased by Shenyang people in Taobao was over 1 billion yuan, which was equivalent to the total sales of clothing in ten large shopping malls in Shenyang, which made Shenyang traditional department stores feel ashamed.

In recent years, due to the impact of online shopping and the intensification of competition among industries, Shenyang's traditional department stores have been exploring transformation. The industry believes that the "electric shock" of shopping malls has the advantage of supply, but how to deal with the price problem is more important.

　 Online shopping impact

Physical clothing stores rely on online increments.

On the morning of the 8 morning, when she had no customers in the shop, Ms Ho, who was wearing clothes in a shopping mall in Dadong District, began to drum up her cell phone. "Just opened a shop online on Taobao, so that online and offline sales together strive for more selling points." He said, she has some manufacturers' first-hand source of goods, and some Liaoning general agent's source of goods, the lowest price of seventy percent off, online sales have strong competitiveness.

In fact, like Ms. Ho, many of Shenyang's solid clothing owners increase sales through online stores, and many online stores even sell more online.

Data released by the Liaoning Academy of social sciences on the analysis and prediction of Liaoning's economic and social situation released in 2013 showed that as of November 8, 2012, at 17, the total number of shops in Liaoning province of Taobao was 14531, and 5454 of the 5454 shops engaged in clothing were classified according to the categories of business, of which 2000 were in Shenyang.

Taobao statistics show that in 2011, Shenyang people bought 1 billion yuan of clothing through Taobao.

A person in charge of a shopping mall in Shenyang said that the annual sales volume of clothing in Shenyang's general market is around 100 million yuan. According to this calculation, the annual clothing sales of Shenyang people are equivalent to the total annual sales volume of 10 shopping malls.

In fact, online shopping for shopping malls is not only reflected in clothing, but also in 2011, 500 million yuan of digital products, 120 million yuan of household appliances and other online shopping are taking advantage of the market share of traditional shopping malls.

　 Break through in succession

Traditional department stores exert their strength through websites.

and Electronic Commerce The flourishing development is different from that of domestic department stores. From the three quarterly report of 38 listed retail companies in the A share market, 11 companies have declined in the third quarter compared with the same period last year, accounting for nearly 30%. Net profit fell 16 year-on-year, accounting for more than 40%.

The rapid rise of online shopping has led to the unprecedented impact of the entity department store industry. In the whole country, many physical department stores began to touch the net, whether it was Yiwu's small commodity market or Beijing Wangfujing department store.

In Shenyang, the physical department store network is in the ascendant. Last year, Shenyang five love group set up a special e-commerce company to carry out website construction and system operation. The person in charge told reporters that the sales of products in the five love market is not limited to Shenyang, but also to the whole country. In addition, Shenyang commercial city, Xing long family, Bailian shopping center, new world department store and other famous shopping malls have also set up online shopping mall, and synchronized with the sale of physical stores.

In addition to the physical department stores, many traditional businesses have also changed their business routes. Wu Di, chairman of Liaoning Huashi Oriental Industrial Development Co., Ltd., told reporters that the sales volume of the gift store had reached 50 million yuan, but no matter how hard it worked, the sales volume was hard to get a big breakthrough. Only through the route of e-commerce can the sales be opened faster. According to the business line, annual sales growth of 100% can be achieved. {page_break}

The source of goods has obvious advantages.

The price problem is hard to solve.

The analysis and prediction of Liaoning's economic and social form released in 2013 by the Liaoning Academy of Social Sciences shows that although the overall strength of Liaoning's online stores is relatively small, e-commerce has changed the traditional retail mode, and online shopping is becoming a new consumption growth point.

Liu Yu, an electric business insider, said that the popularity rate of Shenyang netizens is relatively high. At the same time, they rely on the excellent market of goods such as Wu AI market and San Hao street, and have a good environment for the operation of electronic business.

However, Liu Yu also said that compared to the ordinary online shop, the traditional department store "electric shock" is much more complex, and the shopping mall has the advantage of goods supply. It can synchronize the sale of goods through the online shopping mall and other e-commerce platforms, so that the sales scope of goods can be expanded and the money of outsiders can be made. However, the price problem is the key. The same price as the shopping mall will be faced with the risk of no sales. If the price is too low, it may create an impact on the local shopping malls and create a "rob" for each other. There is no mature experience for reference, and the shopping Mall should be explored in the actual operation.

　　 Shenyang becomes a major power supplier

Hunnan five years to create 100 billion output value

Under the jurisdiction of Hun Nan San Hao street, there are more than 4000 merchants selling electronic products through online marketing, together with more than five thousand enterprises with electric shock. A Shenyang courier company official revealed that during the double "eleven" period, a good businessman sent more than 20000 packages.

Wang Hongxing, director of the Commerce Bureau of Dongling District (Hunnan New District), told reporters that in May last year, the Dongling District (Hunnan New District) officially approved the first batch of Liaoning's first e-commerce development demonstration base. It is understood that Hunnan New District's electricity supplier service platform is mainly concentrated in three major parks, namely, the new international industrial park, the San Hao Street Science Park and the Shenyang International Software Park. At present, the famous e-commerce and logistics supporting enterprises at home and abroad, including suning.com, Jingdong, suning.com, amber, Jiamin, have settled down. A cluster of e-commerce industry covering the whole northeast and Inner Mongolia markets has already taken shape. Recent five love electronic mall, northeast stone network, Northeast Hardware network platform project is also intended to land.

According to Hunnan government's report plan in 2012, the volume of e-commerce cluster in Hunnan will reach 100 billion yuan by 2017.