Fang Jianhua: "Traditional Brands Do Business" Does Not Pose A Threat.

< p > October 8th news, Taobao women's clothing brand < a href= "http://sjfzxm.com/news/index_c.asp" > Yin man /a > CEO Fang Jianhua said, "the traditional brand is an electric business threat to Amoy the brand" is not true, on the contrary, he believes that the traditional brand touches the net will play the role of help to the Amoy brand.

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< p > according to media reports, this year's traditional "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand has fallen into a downturn of sales and stock backlog. Many brands have eased sales pressure through online channels, which has also posed a great threat to the pure online clothing brands.

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< p > > for this, a href= "http://sjfzxm.com/news/index_c.asp" > Fang Jianhua < /a > said that sales of this year's sales increased by 300%. The sales growth of other Taobao women's brands, such as cracking, silk and silk, and so on, were also very good, and were not affected by the traditional brands.

On the contrary, traditional brand touches will only help the Amoy brand to a large extent.

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< p > Fang Jianhua believes that on the one hand, the traditional brand offensive online channel will make the electronic business platform form a brand competition environment, no longer a simple selling platform; on the other hand, the traditional brand "electric shock" can bring a large number of customer groups into online channels, form the habit of online shopping, and promote the migration of consumers from offline to online, which is exactly in line with the expectations of the electricity supplier.

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< p > "what the traditional brand will do to the electricity supplier will be the Shanzhai brand and the small brand on the network."

Fang Jianhua said that many brands on the Internet are still in the stage of imitating big brands without originality.

The intervention of traditional brands will make these imitations lose their living space.

In addition, for some small brands which have not yet formed brand influence, the extrusion of traditional brands will be more obvious.

Without the customer base and the high cost of obtaining traffic, it will make it more and more pressure to survive.

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< p > it is understood that in addition to the clothing brand of a category of clothing, "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "category, diamond, cosmetics, home and other industries, the pure e-commerce brand is also facing the competition of traditional brands.

Up till now, there are still some "older generation" network brands such as diamond birds, diamond diamonds, Royal mud shops, broken silk and so on, and live in battlefields. And Wang Zhiquan, such as Yue Sheng and Tai Po net, are building new brands from scratch.

Insiders pointed out that 2012 will become the brand year of China's e-commerce.

The upcoming seventh annual online retail annual meeting, which will be held in Chengdu on November 23rd -24, is the topic of many brands, service providers and investors.

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