Textile Industry Needs To Adjust Dynamically According To Consumer Demand.

< p > industry data show that the intensity of China's textile industry's recovery is still weak, the foundation is not solid, showing that investment growth has dropped faster, new construction projects are continuing to decline, and cotton products exports have dropped sharply.

The pformation and upgrading of China's textile industry is urgent.

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< p > recently, there has been widespread concern about the domestic sports brand "closed shop tide". After that, the men's wear brand encountered the dilemma of high inventory and declining profits. Inventory has become China's top priority for a href= "http://www.91se91.com/" target= "_blank" > textile < /a > a href= "http://www.91se91.com/" target= "href=".

In addition to opening up the challenges of the domestic market, the textile and garment industry is also facing the pressure of declining export growth.

Customs data show that from January 2012 to November, China's textile and apparel exports amounted to 230 billion 800 million US dollars, up only 2.1% from the same period last year.

The volatility of the external demand market has attracted the attention of the textile industry.

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< p > < strong > difficulties are not small opportunities still exist < /strong > < /p >.

< p > low-end order outflow is aggravating. Although the surrounding countries and regions do not yet have the conditions to undertake large-scale textile and garment industry pfer in China, the depth adjustment of domestic textile industry is imminent. < /p >

< p > Wang Tiankai, President of the China Textile Industry Federation, said that over the past year, the production, sales and profitability of the textile industry have undergone a great challenge. At present, the textile industry is in the throes of pformation and Upgrading -- < /p >

< p > first, the economic situation at home and abroad is grim and complicated, and the situation facing the development of textile industry is more complicated.

Second, the textile industry itself is undergoing a deep adjustment.

On the one hand, over the past few years, the traditional mode of textile industry to rely on scale expansion to achieve high growth is badly in need of improvement. On the other hand, as a traditional industry with the advantage of labor force, the textile industry is facing the bottleneck of resource and environment and the rapid rise of factor cost, resulting in the outflow of orders to neighboring countries and regions, and the value chain has not yet been fully established.

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< p > since September 2012, with the steady growth of domestic demand, the adjustment of business inventories and the decrease in the number of bases in the same period last year, the main economic indicators of the textile industry have picked up slightly, but the difference between domestic and foreign cotton prices is still expanding, and the international market is still in the doldrums. The foundation of the industry's recovery is not solid.

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"P >" in the face of difficulties, textile and garment enterprises should establish confidence in the domestic market.

With the increasing demand for consumption, the clothing and clothing consumption of textile and garment industry will also be improved accordingly.

Wang Tiankai said.

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< p > from the reality of the development of China's textile industry, a large number of enterprises with a certain strength are still few at present. For small and medium-sized enterprises occupying the mainstream of the industry, relatively simple order processing is facing some difficulties.

If SMEs want to get out of their predicament, they must do their best to be specialized, sophisticated and practical.

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< p > "some time ago, after studying the surrounding countries and regions, we found that there are no conditions for large-scale pfer of China's textile industry at present, and there are still opportunities for development of small and medium-sized textile enterprises in China."

Wang Tiankai said.

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< p > < strong > ready to expand domestic sales < /strong > < /p >

< p > enterprises should first put the pulse of quasi market in order to "suit the remedy to the case".

Foreign trade textile enterprises fight for the domestic market, and we must make up for the "/p".

< p > in the current situation of foreign trade facing cold winter, how to "nugget" domestic market has become a new topic facing textile enterprises.

Wang Tiankai said that in recent years, the structural adjustment and pformation and upgrading of textile industry continued to advance steadily, and the grim external situation accelerated the process of adjustment and upgrading to a certain extent.

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< p > data show that from January 2012 to October, the total retail sales of the above quota clothing < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > hat and needle textile retail sales increased by 17.9% compared with the same period last year, down 6.2 percentage points from the same period last year, 3.3 percentage points higher than the first quarter, 1 percentage points higher than the first half.

After deducting the price factor, the actual growth rate of clothing retail sales was 14.1%, down 5.6 percentage points from the same period last year, which increased by 3.5 and 1 percentage points respectively in the first quarter and the first half of the year.

In October, the sales of clothing sales of 100 large retail department stores increased by 14.2% over the same period last year, and the growth rate increased by 2.1 percentage points over the same period last year.

At present, the growth rate of domestic textile market is basically stable.

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< p > "to discuss the problems encountered by foreign trade textile enterprises in the process of domestic sale, I think enterprises should first take the pulse of quasi market in order to" suit the remedy to the case ".

Wang Tiankai said.

Over the past few years, most of our foreign textile enterprises are accustomed to order production, so we do not bother to consider the market situation. As long as we can finish the order on time, we can do business.

Nowadays, when the enterprise goes to the domestic market, the lesson of "understanding the market" must be made up.

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< p > first, the relevant enterprises should determine the product oriented consumer groups based on a large number of surveys. Some enterprises can consider strengthening the brand effect for the first tier cities. Some enterprises can consider facing the two or three line cities and the wider rural market to popularized the popular products; second, enterprises should think about the type of market consumption based on their own processing ability and management level, which not only avoids blindly following the trend, but also effectively avoids homogenization competition and maximally ensures revenue.

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< p > < strong > brand support rich connotation < /strong > /p >

< p > building brand is a dynamic process.

On the basis of paying attention to the connotation of brand culture, the textile industry needs brand managers to adjust according to the dynamic process of different needs of consumers. < /p >

< p > the Ministry of Industry issued the "12th Five-Year development plan" of the textile industry and the "textile power outline (2011-2020)" issued by the Federation of Chinese textile industry. It takes the construction of its own brand as an important measure to accelerate the scientific development, structural adjustment and industrial upgrading of China's textile industry, and regard it as one of the four strategic bases of the textile power construction.

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< p > at present, the independent brand construction of textile industry has made remarkable achievements in the two industries of home textiles and clothing, and many independent brands in the industry are growing and maturing.

In the 2010-2011 years, the survey results of Chinese clothing (000902) home textiles self owned brands showed that the total number of independent brand enterprises accounting for 4% of the total industry reached 14.8% of the clothing market sales, with an average profit margin of 10.1%, which was significantly higher than the 6.2% profit margins of garment enterprises above designated size nationwide.

Judging from the clothing industry, the current independent brand includes more than 2000 active brands (domestic main cities, excluding professional markets), 87 Chinese famous brands, and 262 well-known trademarks in China. From the sales revenue of products, 1% of the superior brand enterprises have achieved 31% of the sales of Enterprises above Designated Size; from the total profit, 1% of the superior brand enterprises have achieved 49% of the total profits of Enterprises above designated size.

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< p > experts say building brand is a dynamic process.

On the basis of paying attention to the connotation of brand culture, the textile industry needs brand managers to adjust according to the dynamic changes of consumers' needs.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a > has always attached great importance to scientific and technological innovation. When the industry is facing difficulties, innovation is particularly valuable.

On the occasion of the 2012 annual textile and Light Technology Education Award conference, the importance of industry innovation is again embodied.

So far, the program has awarded 713 scientific and technological awards and 372 educational achievement awards.

These achievements have made important contributions to the structural adjustment of the textile industry.

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