Innovation Is The Driving Force Of Textile Enterprises -- Zhang Yantao

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< p align= "center > > Zhang Yantao < /p >

Only by vigorously improving the capability of independent innovation, greatly improving the level of product technology, technological manufacturing, management and scientific and technological team building, towards high-end, high quality and high efficiency, can we narrow the gap with foreign textile machines and enhance their brand influence.

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< p > under the current difficult situation of big industries, Shandong Rizhao Yuhua Machinery Co., Ltd. persisted in innovating, constantly adjusted the market strategy according to the market demand changes, and achieved steady growth of various economic indicators.

After many market crises and experiences, chairman Zhang Yantao deeply realized, "in the past, the rapid development of China's textile machinery industry has made enterprises more concerned about how to sell more products and sell faster.

Now, the most concern is how to make the product expensive and long sold.

To realize "expensive" and "long", we must carry out continuous innovation under the guidance of Scientific Outlook on Development, constantly adjust and optimize the product mix with advanced concepts, technologies, equipment and management, and effectively enhance the technological content and added value of products.

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Reporter: since last year, what are the changes in the production, sales and market demand of Yuhua's machinery products? What do you think are the main factors that affect the development of enterprises? < /p > p

P > Zhang Yantao: 2012, Rizhao Yuhua Machinery Co., Ltd. product market compared with 2011, there is a greater increase.

Each main product has its own advantages and disadvantages. Among them, the sales of cradle are slightly lower than that of the same period of the previous year, and the sales of compact spinning increased considerably.

Sales of cradle products completed in the first three quarters of last year were lower than those in the same period of 2011, but orders grew much more in the fourth quarter and the market was more stable.

< a href= "http://sjfzxm.com/news/index_c.asp" > compact spinning < /a > products achieved a big breakthrough compared with the same period last year. The fourth quarter also maintained a good momentum, and completed 500 thousand spindles of compact spinning pformation and new machine matching throughout the year.

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< p > on the one hand, labor pressure and price rising pressure coexist, resulting in the increase of production costs; on the other hand, because most of the a target= "_blank" href= "http://www.91se91.com/" > textile < /a > enterprises are affected by the environment, capital turnover is more difficult, this phenomenon will also be pmitted to textile machinery enterprises, resulting in the difficulty of recovery of textile machinery enterprises.

In addition, some small spinning machinery enterprises, which are affected by the pressure of survival, reduce product quality and price, participate in market competition, and exacerbate the disorder of the market.

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P: reporter: after the financial crisis and the current industry plight, do enterprises consider changing or doing non textile products? < /p >

< p > Zhang Yantao: "making the key to high quality textile and serving forever" is the product mission of Rizhao Yuhua machinery.

Rizhao Yuhua Machinery Co., Ltd. has entered the textile machinery industry for 25 years from the military industry. It has experienced many trades and hardships for many years. However, Rizhao Yuhua has been working hard in the textile machinery industry and has made good progress.

The current macro situation is only a temporary phenomenon in the development of the industry. Rizhao Yuhua will further enhance its competitiveness and constantly innovate, realize industrial upgrading through innovation, and promote the development of enterprises. Rizhao Yuhua takes firm confidence in building up the sustainable development of China's textile machinery industry.

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< p > because of the slow growth of textile industry and the influence of foreign products, the overall pformation of China's textile machinery industry is imperative.

At present, China's textile machinery and equipment industry presents three trends: the expansion of enterprises from scale expansion to upgrading and pformation; the scale of industries is changed from new enterprises to mergers and acquisitions; and the characteristics of industries are changed from meeting domestic demand to expanding export.

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In terms of the difficulties and challenges facing the textile industry at present, we should deeply realize that only by vigorously improving the capability of independent innovation, greatly improving the technological level of products, manufacturing level, management level and construction of scientific and technological team, moving towards high-end, high quality and high efficiency, can we narrow the gap with foreign textile machines and enhance their brand influence. P

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< p > reporter: what are the main measures taken by enterprises in product, marketing, R & D and other fields in the knockout competition in 2012? < /p >

< p > Zhang Yantao: when the big market is not good, only by practicing hard work and strengthening management can enterprises achieve development.

In 2012, the company took sales and R & D departments as the "leading" units, and accelerated product technological progress and industrial upgrading according to market demand to drive the development of the whole company.

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< p > in sales, we should enhance the initiative of our business personnel, organize and configure the existing orders carefully, ensure that the delivery, installation, quality, service and other links of the customers can not be ignored. We should take the matter to the forefront and ensure that the users are satisfied with our products so as to achieve the goal of making a home and consolidating the company.

At the same time, in terms of payment recovery, we should grasp the balance of accounts receivable and ensure the rolling balance of the company's capital chain.

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< p > first, innovation is the driving force of enterprise's progress. Only by constantly innovating can we maintain the leading edge of technology in order to maintain the development potential of enterprises.

In 2012, the company increased investment in technological innovation, and several patent technologies were applied to products, thus maintaining the stability of orders and a slight increase under adverse circumstances.

Secondly, the company further increased technological input and promoted the automation and numerical control of process technology and equipment, so as to meet the needs of variety changes and high value-added products, and complement and interact with product development.

Thirdly, we need to strengthen our external technical cooperation, take advantage of the current macro situation, actively seek technological cooperation with the dominant enterprises in western developed countries, introduce advanced technology and upgrade the technological content of products. At present, we have approached several companies in Europe and America, and have achieved good results.

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< p > in terms of management, the first is to strengthen team building, enhance team cohesion, strengthen the idea of whole staff management, and cultivate employees' ability to excavate customers.

The two is to implement the cost control plan, carry out a series of activities of "strengthening the foundation, increasing the income and reducing expenditure", deepening the internal tapping of potential, curbing waste, improving efficiency, reducing costs, increasing revenue, and maintaining the stable development of enterprises.

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< p > reporter: is there any new product development plan for Yuhua machinery company? What is the judgement for this year's industry and market situation? < /p >

< p > Zhang Yantao: as the current a href= "http://sjfzxm.com/news/index_c.asp" > spinning machine < /a > the industry's production costs and operating costs continue to rise, the profits of low-end products are reduced, and are plunged into a vicious cycle of price war.

The entire textile machinery industry is also being reintegrated and optimized, and gradually toward collectivization, automation and high-end. In the future, we need independent innovation, and reduce the labor cost of the automated high-end textile machinery, so as to improve the added value of products.

Our company complies with the development trend of the whole textile industry, and under the guidance of the concept of "generation generation and reserve generation products", we invest a large amount of capital and technical resources in the future needs of customers, research and develop electrical automation products, and carry out technical cooperation with foreign manufacturers to develop high end textile machinery parts products, production automatic monitoring systems and energy-saving products.

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< p > overall, the market situation will continue in 2012, and there will be no big improvement in 2013.

On the one hand, the products with low technology level, high energy consumption and more employment will be further reduced; on the other hand, the products with high efficiency, energy saving and less labour will become the mainstream of the market of textile machinery products; meanwhile, the market of textile machinery products will gradually shift to the central and western regions; the export of textile machinery products will continue to grow.

To this end, the company will continuously improve the quality of old products, while stabilizing the market share of old products, increasing investment in superior products, improving technological content, expanding the leading edge of technology, and improving the profitability of enterprises.

In addition, the company will further expand its efforts to expand overseas markets.

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