Shandong Garment Enterprise Buys Korean Clothing Enterprise AVISTA Company

More and more Chinese funds are pouring into Korea recently. Latest fashion The market, from Shandong fashion enterprises to buy Korean brands in succession, can be seen. Following the successful acquisition of about 70% stake in South Korea's YeonSeung Apparel in October last year, Shandong Ruyi (002193) shares. Recently, in Weihai, Shandong, di Shang Group Co., Ltd. (DI Shang Group) acquired 13 billion 200 million won (about 75 million yuan) to acquire Korea. clothing Enterprise AVISTA (AVISTA). Yesterday, the reporter learned from the Shandong apparel industry association that the Shandong apparel top 100 enterprise, dis group, completed the acquisition of AVISTA, a Korean backbone garment company in December 20th, and the two sides have signed an agreement. The Group acquired 4 million 800 thousand new shares issued by AVISTA with a price of 13 billion 200 million won (about 75 million yuan). After the acquisition, the shareholding rate of the group was 36.9%, becoming the largest shareholder of AVISTA. The two sides will cooperate in all aspects of marketing channel expansion, production base construction, clothing design and development, talent and resource sharing, and plans to achieve sales of 1 trillion won in 2020, about 5 billion 600 million RMB. Founded in 2000, AVISTA is one of the three largest clothing companies in South Korea. It is mainly made up of fashion design, production and sales. It has four famous international brands such as BNX and TANKUS, and has more than 200 stores in Korea. It has brand operation companies in China, the United States and Italy, and sales volume is about 800 million RMB in 2011. By the end of 2012, there were 70 stores in China.

The Weihai group was founded in 1993. Spin Group Import and export limited liability company based on the development of large and comprehensive, diversified enterprise groups. The business area involves more than 10 fields: clothing import and export, clothing production base, real estate development and so on. At present, our company owns more than ten professional production bases such as Qili Group Co., Ltd., Weihai Textile Group Import and export limited liability company, and has more than 15000 employees. In Japan, South Korea, the United States, Europe and Hongkong, China and other countries and regions, there are many sole proprietorship or joint ventures, with a total assets of about 2000000000 yuan, annual sales revenue exceeding 5 billion yuan, and annual import and export volume exceeding 700 million dollars. It is the largest textile and garment export group in Shandong province.

Although the acquisition is considered the first successful takeover in the industry, the acquisition is not the first test for the group. Reporters learned that in early 2008, the group succeeded in acquiring the US group, and successfully purchased New York BRANDON THOMAS DESIGN in the second half of 2012, and registered five registered trademarks. As for Di Shang, it has been a unique corporate culture to expand the influence and to base itself on the market.

In fact, for some large garment enterprises in the province, takeovers are common. In early October of last year, Shandong Ruyi Technology Group Co., Ltd. acquired about 70% of Yeon Se-ung Apparel in South Korea. According to the analysis of the insiders, Chinese enterprises often retain the operator's right to operate while purchasing Korean clothing enterprises because of the experience and secret of Korean operators. AVISTA is no exception. AVISTA said, "while attracting investment, the company also reserves the right to operate in order to enter China. Clothing market Prepare the springboard.