China'S Home Textile Enterprises Should Establish A Global Brand Awareness

< p > home and indoor "a" href= "http://www.91se91.com/" target= "_blank" > textile "/a" exhibition in Frankfurt, Germany has just been concluded. This is the largest exhibition in the global industry.

The international financial crisis and the European debt crisis pose a great challenge to China's household textile industry.

But on the other hand, the deep shuffling of China's home textile industry has also affected the pformation of the global pattern of the home textile industry.

Olaf Schmidt, vice president of Frankfurt Exhibition Limited, told reporters that while European demand continued to shrink, domestic demand in China and Russia and other emerging market countries increased steadily.

This not only provides opportunities for Europe and other Asian countries, but also promotes the pace of Chinese enterprises to accelerate industrial upgrading.

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< p > < strong > cost increase leads to intensified competition < /strong > < /p >

< p > it is reported that among the more than 2600 exhibitors, China has the largest number of exhibitors and 473.

Exhibitors from Portugal, Spain and Italy, which were more affected by the European debt crisis, also increased significantly.

Schmidt explained that the textile industry is an important industry in Europe. The more the economy is sluggish, the more European countries need to promote their products through exhibitions.

"China is one of the markets they look forward to.

Last year Europe's textile exports to China increased by more than 10%, mainly in high-end products.

I noticed that many Chinese buyers came to Frankfurt to buy European home textiles.

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< p > the pformation and upgrading of China's home textile enterprises have promoted the industrial development of other Asian countries.

Bangladesh's Export Promotion Bureau official Akhtar Zaman said that compared with China, Bangladesh's labor costs are very low, while Bangladesh exports to Australia and other countries to enjoy duty-free treatment. Over the years, more and more Chinese manufacturers have set up textile enterprises in Bangladesh, which has promoted local employment.

He said that the Chinese government has also vigorously supported Bangladesh's infrastructure development, laying the foundation for economic development.

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< p > the rise of labor costs in China has led to the relocation of some textile enterprises, bringing huge business opportunities to Vietnam, Bangladesh and Indonesia.

The Kampuchea Textile Association has said that orders from China are too busy for them.

"The order of tens of billions of dollars in value, no country in Southeast Asia can afford to be absorbed".

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< p > < strong > establish global brand awareness < /strong > /p >

Li Yumei, chairman of Xinjiang Yutai camel hair textile Co., Ltd., said in an interview with reporters at the two floor of exhibition hall 10, "P" said: "we have long asked for admission to the exhibition hall, and this year, we have finally been recognized by the organizers.

Compared with the ordinary product hall, I think customers look at us differently.

Our camel hair in Xinjiang is indeed worthy of two words: "/p".

Chen Yizhong, chairman of Yantai Mingyuan Home Textiles Co., Ltd., told reporters: "if China's home textile enterprises are to be strong, there is no way out for price fixing." P

The first thing that businesses rely on is brand and design.

Compared with the well-known international manufacturers, we still have gaps in the design and color control.

Chen Yizhong believes that domestic cotton price inversion is the biggest disadvantage for home textile enterprises.

On the contrary, enterprises in India and Pakistan are subsidized by the government.

This situation forces Chinese enterprises to pay more attention to optimizing their structure so as to be able to take a foothold in international competition.

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< p > Hangzhou Sanxing down products Co., Ltd. has done enough articles on the concept of nano down, flame-retardant feather, Tencel feather and so on.

Mao Fengwei, deputy general manager of the company, told reporters: "in the context of global competition, if enterprises can not pform, they will only work hard in upgrading technology."

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Wilf Liebe, chief executive officer of the international feather and feather inspection laboratory and Research Institute, said in an interview with reporters that China is the world's largest textile production and consumer market. China's textiles have both cheap and fine products, and also have high quality and high price type P.

I believe that more Chinese brands will become the "leading sheep" in the home textile industry.

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< p > < strong > achieve sustainable development by specialization and diversification < /strong > < /p >

< p > although Chinese manufacturers' brand awareness has been greatly enhanced, only 4 Chinese enterprises have been found in the whole Asian boutique.

The exhibition area is larger and the exhibition design is the most popular one from India and Pakistan.

Insiders say that this is not only related to these enterprises' knowledge of English culture, but also to invest with them. They have hired European and American brand a href= "http://www.91se91.com/" target= "_blank" > designer "/a".

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< p > Amir Aslam, general manager of Pakistan Kam International Group, admitted to reporters that in the past two years, Pakistan and China had seen a large-scale adjustment in the home textile industry, and the number of the more than 30 well-known brands in the market had dropped by half.

But Kam international not only failed, but business continued to grow.

The reason is to follow the professional road, that is, in the home textile industry only for the middle and low end of cotton and polyester blended products, and at the same time in the field of main products as large as possible.

The two is to take the road of diversification, which covers the entire industrial chain of raw materials, textiles, printing and dyeing and home textiles. Even if there is difficulty in a chain, it can also make up for it through other businesses.

"Kam International Group is not afraid of competition because our product links are more complete, thus forming the advantage of low price on terminal products".

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< p > through the two day visit to Frankfurt Convention and Exhibition Center, the impression that the journalists get is that the demand for European home textile industry will not rebound rapidly in the next two years, and the depth adjustment of the industry will continue.

The domestic demand in the Chinese market is not stable enough, and the high cost structure needs to be solved urgently.

Under this background, China's a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Enterprise < /a > or continue to price, pay attention to scale and quantity; or with a diversified business philosophy, speed up the integration of brand design and industry chain, pay attention to technology and quality, and take the specialized line.

Although the former can win the breathing time, the road ahead can only be narrower and narrower, and the latter is the road of sustainable development.

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