LV LV Arnaud: Enabling New People To Sweep The Fashion World (Chart)
< p > for many Chinese people, Bernard Arnaud (Bernard Arnault) is a strange French name. It can be mentioned that LV bags and < a > Dior < /a > perfume are almost household names. Arnaud is the big boss of these luxury goods companies. He is gentle and elegant. He is described as "a wolf wearing a cashmere". In Forbes magazine's ranking of the world's richest people in 2012, it ranked fourth, with assets of $41 billion. < /p >
< p > January 11th, Arnaud refused to apply for Belgium nationality. The news again aroused public curiosity about him. One of the top rich in France, with a good Frenchman who doesn't do it, why does he want to be naturalized in Belgium? /p
< p > < strong > "think of the law and put it into practice". Sell the mansion and understand the law of life < /strong > /p >
< p > in fact, Arnaud entered the luxury world with some ghosts and gods. < /p >
< p > March 5, 1949, Arnaud was born in Lubei, a city in northern France. His family used to do business in architecture. He also majoring in engineering at university. In 1971, Arnaud graduated from Paris Polytechnic University and entered his father's company. < /p >
< p > 1976, Arnaud, who had a unique vision, advised his father to shift his business focus to the real estate field, and built a professional holiday village, and spent 4 million francs to reorganize the company's engineering office. Now it seems that this adjustment is good, because in second years, Arnaud was appointed CEO of the company. In 1979, he took over his father and became chairman of the company. < /p >
< p > 1981, because the economic policies implemented by the government were not consistent with the conservative ideas of the Arnaud family, Arnaud led his family to emigrate to the United States and set up a branch in Florida to specialize in apartment building. Arnaud did a great job there, and he spent a lot of money buying a Mediterranean house in the suburbs of New York. Three years later, as the French government switched to a more conservative economic policy, Arnaud decided to return to France. < /p >
Before P left, he reluctantly sold his mansion. But let the 34 year old Arnaud understand a rule of life: "when something needs to be done, it has to do it." The French have many good ideas, but seldom put them into practice. < /p >
< p > < strong > "do not know the president, but know Dior", the brother jest awakens the dream man < /strong > /p >
After P returned to France, Arnaud, with the support of her family, all of her successful acquisition of France's "a" target= "_blank" href= "http://www.91se91.com/" twice the size of the family business. At that time, he was on the verge of bankruptcy. Arnaud mortgaged the family business. He paid $15 million from his own pocket, plus $80 million from the investment company, and accepted the French government's condition of retaining the 16 thousand jobs of the group and received a subsidy of 2 billion francs. < /p >
Arnaud is willing to take over this hot potato because of the famous fashion company a target= "_blank" href= "http://www.91se91.com/", "designer /a" Christine Dio, which has already died. < /p >
< p > Arnaud later admitted that he had no idea about fashion at all. It was a ridicule of New York taxi drivers who woke him up: "you are French, I don't know who your president is, but I know Dior is a famous brand in France." < /p >
< p > Arnaud has the artistic temperament of the French, and learns the American business thinking. He is convinced that "buying and selling brands at low prices" has begun to reform drastically. < /p >
Besides P, Dior has department stores and retail outlets, and even diapers. After taking over, Arnaud sold most of the assets of the group, concentrating on building Christian Dior Co and bringing Dior back to life in two years. Arnaud's shot was called "the magician who can revive the brand." < /p >
< p > {page_break} < /p >
< p > < strong > 1 billion 800 million. The 24% share of the bottom of the contract was taken to LVMH to start the war of power, < /strong > /p >
P, Dior's profitability has enabled Arnaud to continue to expand in the luxury industry. In 1989, the largest luxury group in France, a > LVMH < /a, shares fell sharply. Arnaud took the opportunity to buy 24% of the group's shares at a price of only 1 billion 800 million dollars and became the largest shareholder of the luxury group with more than 50 world famous brands. He also has the leading power of Louis Weedon, Hennessy, Givenchy and other famous brands of the group. < /p >
< p >, but from the first day of entering LVMH, Arnaud and Louis Weedon, former general manager Henry Lacamille, launched a brutal battle for power. La karmeyer has a very deep road. He is the son-in-law of the Louis Weedon family. In a short span of 10 years, Louis Weedon's annual sales increased from $20 million to $2 billion 500 million. But Arnaud is also an old man who has never hidden himself. He made great efforts to cut costs and save costs. He made a decisive victory after a year and became chief operating officer of LVMH group, Louis Weedon. < /p >
After P, Arnaud has grown into one of the largest luxury luxuries in the world in just 12 years under the leadership of LVMH. In 2000, the LVMH group's market value had reached five times that of Arnaud when it took over, and sales and profits also increased by 500%. < /p >
< p > < strong > > never shoot new ideas. Use new people to sweep the fashion world < /strong > /p >
< p > we must say that Arnaud is unique in the world-famous CEO. His uniqueness lies in the perfect integration of creativity and financial management. He believes that in a successful corporate culture, creativity and business must balance each other, so he does his best to make innovations for his own artists, while sparing no effort to insist on following the economic laws in production, publicity and sales of company products. < /p >
< p > this can be seen in Arnaud's choice of designer's eye. In France, which has always been famous for its self pride, Arnaud dares to give John Galliano, ghosts Alexander Mark Quinn, such as Dior and Givenchy, to the British teenager Mark Jacobs. Although there was only one suitcase in Mark's first ready-made garment series designed for Louis Weedon, Arnaud was still the first to rush to the background to congratulate him. Mark said: "Arnaud gives us the greatest freedom to design, almost never shoots new ideas." < /p >
< p > it is through this unique means of operation that LVMH group's brand has attracted many followers, and Arnaud's fortunes are rising. According to Forbes's latest rich list in 2012, Arnaud, now 63, has about 41 billion dollars in assets, ranking fourth in the world's richest list and the first in the European rich list. (according to "evening news", "Beijing News", CCTV, China News Agency) < /p >
< p > < strong > apply for change of membership only to evade French heavy tax < /strong > < /p >.
< p > in France, with deficit and debt increasing, France began to levy 75% marginal tax on the rich who earn more than 1 million euros per year, triggering the "escape fever" of the rich in France. In September last year, Arnaud, the richest man, sent an application for Belgian nationality, which led to an uproar. In January 11th, because Arnaud could not prove that he had lived in Belgium for 3 years, his application for naturalization was rejected by the Belgian procuratorate. < /p >
< p > {page_break} < /p >
< p > < strong > the way to deal with business is loose, the acquisition is loose management < /strong > < /p >
Less than P, Arnaud, 63, is still elegant and gentle. He is also named Fortune magazine's most dressed person in business. He is a quiet man who has a low voice in the media, but his courage and strategy are admirable. Some entrepreneurs regard it as the most terrible "enterprise sniper" in Europe, while the old rival Gucci calls it "a wolf wearing a cashmere". < /p >
< p > according to the data of Alacrastore of consulting company, since 1987, LVMH has made 62 acquisitions, and has also held 74 companies. It can be said that in addition to Gucci, Arnaud almost never missed. He wanted to get the best benefit at the lowest cost, and was defeated by the desperate battle of Paris spring group, France. < /p >
Although P has a strong interest in M & A, Arnaud is not keen on centralization. He tends to turn LVMH into a United States rather than a republic. The more than 50 subsidiaries distributed around the world are basically autonomous, and the owners of the original company can still enjoy tremendous influence in their territories. < /p >
< p > > therefore, there are also economic magazines that summarize Arnaud's way of governing business into eight brilliant words: vigorous acquisitions and loose management. As for his ability to firmly maintain his core position in the loose management mode, it is out of his shrewd way: in the process of acquisition or holding, LVMH always pays in cash, and the stock is redeemed. The advantage of doing this is that it will neither dilute the shares of LVMH, or make the accused company boss submit to his capital advantage. < /p >
< p > besides, when many commodities are keen to expand sales, Arnaud asks Paris's LV store to limit customer purchases, because luxury is a commodity that he always knows how to stimulate people's desire for luxuries. < /p >
< p > < strong > career inheritance long female will become successor < /strong > < /p >
< p > Arnaud had two marriages with five children. His current wife, Elena Mehie, is a pianist from Quebec, Canada, and has two children with three children. < /p >
< p > Del Fina (pictured) is Arnaud's eldest daughter and his inheritor. Del Fina, 37, inherited his father's business sense. She joined the McKinsey Co as an international management consultant before joining the LVMH. After joining the LVMH group, she served as department head. In 2001, Del Fina was responsible for developing and promoting the new varieties of Dior perfume, winning his reputation in the leadership of the group successfully. At the age of 29, Del Fina was appointed to the board of directors and the only female member. In addition to developing Dior's handbag series, she is also a senior executive in the Spanish leather goods brand Loewe. She also likes to adopt young and innovative designers. < /p >
< p > Arnaud's love for Del Fina can be seen from his low-key but grand marriage. In 2005, Del Fina married Valarino Gansiya, the son of the industrial family in Italy. Del Fina's wedding dress was custom-made by Dior's craftsmen for 1300 hours. < /p >
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