Textile Industry Improves Internal Strength And Competitiveness Through Innovation

< p > a recent book is very popular. James Moody wrote "the Sixth Wave". There is a view in the book: economists pay attention to the market, scientists pay attention to technology, and truly systematized innovation is looking at the system that combines the two.

China's < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > Sun Ruizhe, vice president of the Federation of industries, said in the keynote report of the 2012 annual Innovation Conference, "restructuring the modern textile industry's systematic advantages": the development of the industry is not only concerned about the innovation of a product, but also concerned about how to form an innovative atmosphere and innovative mechanism in the industry so as to form a competitive advantage of the modern textile industry.

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< p > "we are now in a critical pition period. At the same time, it is also a period of high risk and a period of strategic opportunities. We can see that the more likely we are to have a new development opportunity under the crisis situation, the better the United States and Japan are, and seize the critical moment to complete the upgrading and pformation of the industrial structure."

Sun Ruizhe spoke of the dialectical relationship between industry bottlenecks and opportunities.

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< p > < strong > industry status < /strong > < /p >

< p > < strong > the project is amazing, the technology is good, the academic needs to be provided, the talents to be nurtured, and the system should be established < /strong > < /p >.

< p > Sun Ruizhe summed up the general situation of the industry in a few words, namely, "great engineering, technological progress, academic ability, talent to be nurtured, and system to be built".

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< p > the so-called "engineering excellence" means that from the beginning of the founding of the people's Republic of China to the large cotton spinning industry in the late 70s, and the industrial agglomeration development of the coastal areas after the reform and opening up, the growth of chemical fiber production capacity in recent years has also been increasing.

In addition, China's textile industry has made great breakthroughs over the past few years in terms of its quality and quality in terms of quality and quality.

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< p >, what are the problems in the development of the industry? One is "academic must give strength". Academic research is not only confined to science, but also involves basic theories such as economy, marketing and so on. The industry needs to continue to improve.

In addition, the "talent to be nurtured", for the grass-roots enterprises, is faced with "recruitment difficulties", at the same time, it also faces the problem of how to retain talents, and how to create a good growth space for talents.

At present, the most important thing is how to build a modern textile system with sustainable development. This is related to how to integrate resources and operate together in the whole industry.

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< p > < strong > systematic advantage core > /strong > /p >

< p > < strong > technology, brand, talent and sustainable development < /strong > < /p >

< p > Sun Ruizhe pointed out that as the core component of the systematic advantage, it has been embodied in the 2012 China Textile Industry Federation's "construction of textile power program (2011~2020)" released in May 8th, which contains 4 key words: technology, brand, talent and sustainable development.

This is the next development strategy for the industry.

Turning technology advantage into endogenous driving force, taking talent advantage as an important resource support force for industry growth, building consumer centripetal force of brand advantage, and the future competitiveness of sustainable development advantage.

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What is the advantage of the textile industry's systematization? < < p >, Sun Ruizhe analysis says that first, from a systematic point of view, it is necessary to complete a pformation from "individual competition" to "system competition".

It is not the market competition faced by a single enterprise, but the problem of supply chain playing a comprehensive role in the supply chain, the synergy innovation mechanism and the market mechanism.

Secondly, the advantages of the system also need the pformation from "closed" to "open". We should rely on our own strength from the past enterprises to integrate the innovation of social resources with an open mind.

Third, in the past, the industry paid great attention to the development of tangible products, and at the same time, we should also pay attention to the intangible marketing and management innovation and business mode innovation.

Fourth, how to proceed from disorder to order and orderly innovation is an important part of systematic advantage.

Nowadays, the credit problem and social responsibility problem in the process of market competition have hindered the healthy development of the industry to some extent, affected the external image of the industry, and changed the situation of disorderly competition and turned to orderly competition.

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< p > < strong > Path Selection < /strong > < /p >.

< p > < strong > reconstruction of technology, brand, talents and sustainable development advantages: < /strong > /p >

< p > reconstruction of technological advantages: raw material development, ecological technology, industrial key technology and quality added value technology < /p >

< p > in the construction of modern a href= "http://www.91se91.com/news/index_c.asp" > textile industry system < /a >, the first is the reconstruction of the advantages of technological innovation.

Over the past few years, technological innovation has brought a lot of practical effects to the improvement of labor productivity in the whole industry, including the promotion of energy conservation and emission reduction.

According to the analysis of different types of fiber products and consumption demand, we can see that the proportion of natural fibers is decreasing, the proportion of filament is continuously rising, the proportion of staple fiber is decreasing, and the proportion of textile used in terminal industry is continuously improving.

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< p > Sun Ruizhe pointed out that the industry will plan four directions for technological innovation in the future: first, raw materials development; two, ecological technology, including dyeing and finishing technology; three, key technologies for industrial textiles; and four, upgrading the quality and added value of textiles.

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< p > < strong > brand advantage reconstruction: homing, dislocation, /strong < /p >

< p > 2012, great progress has been made in the brand building of the whole industry.

Sun Ruizhe said that the brand building of the whole industry is exactly the same as the mobile phone domain that we are all concerned about.

"Brand building is a problem for us. Taking Apple mobile phone as an example, if the percentage of mobile phone profits is divided by percentage in the world, 90% profits will be taken away by apple, and 5% profits will be taken away by Samsung, and the remaining 5% profits will be divided by other enterprises".

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< p > for the textile industry, brand building is also an important part of sustainable development.

As a brand, in the new economic era, the connotation of brand is also changing, but the whole industry brand is divided into two categories: manufacturing and terminal consumption.

In fact, brand value innovation can be described by three points: first, homing, quality and quality, or brand foundation; second, dislocation, differentiation competition; third is the upper level, that is, brand awareness and reputation.

In Sun Ruizhe's view, branding is not the expression of product price, but rather a manifestation of consumption value.

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< p > reflecting on the homogenization tendency of the whole retail market or brand competition, Sun Ruizhe believes that it is actually a question of intellectual property protection.

In this regard, how to strengthen the protection of intellectual property rights is also a new topic for the industry.

In the aspect of brand building, there are many typical cases of product development award in 2012. For example, Huayi leverages the value through technology. CABBEEN subdivides consumers in the field by brand segmentation. Guangdong Jianye locks its customers through fast fashion fabrics.

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< p > < strong > talent advantage reconstruction: Textile foundation recognition and reward results < /strong > /p >

< p > reconstruction of talent advantage, the industry commends and rewards results through the textile foundation.

The academic leaders have been promoting the work since 2011.

At present, from the whole talent structure, science and technology talents are divided into three categories: foundation, application basis and application.

In terms of talent cultivation, some incentive measures are also taken from the industry level.

2012 in the product development award, many companies do well.

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< p > < strong > reconstruction of sustainable development advantage: the social responsibility report online system < /strong > < /p > was launched in 2013.

< p > in the aspect of sustainable development, it can be said that environmental protection and low carbon policy is not only a national policy but also a value proposition of consumption frontiers.

This value proposition not only promotes the ecological consumption through technological innovation of products, but also presents green competitiveness to the investment, production and supply chain links in the value chain.

In Sun Ruizhe's view, all sustainable development includes harmonious labor relations and people-oriented, and also includes green production, energy conservation and emission reduction.

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< p > at present, the China Federation of textile industry is still exploring some new practices. Social responsibility has been in the course of 6 years, and has made certain achievements both in social responsibility management system and social responsibility report.

"Next, around the development of the Internet economy and around the pformation of the entire marketing mode, we plan to introduce the online system of social responsibility reporting, which is the project of responsible assets.

By digitalization of the related performance of the sustainable development of the production enterprises, the digitalized information is presented to the public as the responsibility assets of the enterprises and displayed to the relevant stakeholders of the supply chain.

The work is scheduled to start in 2013.

Sun Ruizhe said.

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< p > we should also pay attention to the white list system in terms of sustainable development. Sun Ruizhe emphasized that this white list is definitely not an entry condition for textiles between China and Japan, and it will be enlarged to a wider field.

"Because I had previously communicated with the relevant personnel in the United States, they first proposed a blacklist, that is, who can not decide, prohibit market access, but the white list allows enterprises to establish a system of technical specifications and product quality control that meets its market requirements, and establish a way of self perfection, which is a sustainable way of development.

From the present point of view, the white list system will become a beneficial exploration for the industry no matter whether it is aimed at export a href= "http://www.91se91.com/news/index_s.asp" > market < /a or domestic market.

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