Quanzhou Textile And Garment Industry Specialization, Division Of Labor And Win-Win Development

After that, the smart Chen Dai people joined the shoe making industry. Some people made shoes materials, some made cloth cloth, others made shoes buckles, others made "a href=" http: "//www.91se91.com/", "shoes" and "shoes", so the footwear industry cluster of Quanzhou came into being. Similarly, because someone provided "fabric", "textile" fabric, some people provided accessories, some people made zippers, others made buttons, and Quanzhou textile industry was able to form today's scale. < p > the first "a href=" http://www.91se91.com/ "target=" _blank "in Lin Di autumn in Yang Dai village.

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< p > specialization division and cooperation is the foundation of the emergence of industrial clusters.

In the next competition, the bigger and stronger industrial clusters can not be "single fight" but rely more on the supporting ability and value chain integration ability of the whole cluster.

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< p > < strong > you make fabrics. I make ready-made clothes < /strong > < /p >

< p > < strong > difference positioning serial industry chain < /strong > < /p >

< p > most domestic consumers know Anta, 361 degree, Jordan, and they have heard of their sportswear made of new fabrics, which has the functions of moisture absorption, perspiring, exhausting and so on, but few people know who these fabrics are.

Despite the "obscurity" in the consumer market, Haitian textile, which focuses on textile technology, is absolutely "famous" in the textile and garment industry cluster. It has established its own industry status through the matching and division of labor with the local leading enterprises.

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< p > Anta and industrial chain collaboration.

In the shoe and clothing industry chain of Anta, many small and medium-sized enterprises provide shoe material processing, surface accessories production, printing and dyeing services.

While building its own high efficiency industrial chain and strengthening its own research strength, Anta has also been helping the supporting manufacturers in the supply chain to upgrade their technological level, sending personnel to support suppliers to establish and perfect laboratories, and work hand in hand to develop cutting-edge technologies.

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In the industrial cluster, the differentiated positioning of different enterprises is not only linked to the industrial chain, but also the foundation of cooperation among enterprises. P

In June 2011, the "Quanzhou high-end domestic porcelain industry technology innovation strategic alliance" was established, including 22 high-end household porcelain production enterprises, 4 universities and research institutes and 2 public institutions.

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The establishment of the P alliance not only enhanced the R & D capability of the whole industry, but also widened the market.

"Some member enterprises are good at making bowls, some are good at making plates, and they can give full play to their advantages in practical production. Collaborative production not only realizes the optimization of product quality, but also solves the situation that a single enterprise is limited by the company's production capacity, but there are large orders but dare not answer it."

Yan Zhenji, chairman of Dehua real tyre Ceramics Co., Ltd., has a deep feeling about this.

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< p > < strong > you play the brand, I will match < /strong > < /p >.

< p > < strong > division of labor and cooperation to achieve a win-win situation of clusters > /strong > /p >

< p > 10 years ago, in the face of the sales record that broke out by the "I generation", and the factory that had been working overtime, XTEP group abandoned the self built production line, handed over the order to the productive factory, and focused its efforts on R & D and brand.

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Similarly, as early as 2001, when Jinjiang's 80% a href= "http://www.91se91.com/news/index_c.asp" > shoe-making enterprise < /a > still earned a small profit for foreign brand foundries, Anta, who kept the lead in the same brothers, had entrusted half of its output to more than 20 cooperative factories.

Today, Anta produces only 36.9% and 14.4% of its shoes and garments.

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< p > while Anta and XTEP are outsourcing the process to local enterprises, some small and medium-sized enterprises are also actively joining up with leading enterprises to provide supporting services for them.

From the small factories of the 200 people to 600 million yuan output value, now they are moving forward to 1 billion 500 million yuan, and 13 years of dancing with the wolf.

Today, 1/3 of the clothing of the seven wolves is processed by vigorous subunits. The profits of Dali are several times higher than those of ordinary OEM processing.

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< p > the same division of labor is also mentioned repeatedly in the building materials industry cluster.

In the second half of 2007, the Xishi group started the strategy of "stone decoration integration".

"To provide customers with stone design, processing and installation of one-stop services, can reduce the use of stone customers to contact the intermediate links, so that customers can save costs."

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Behind "P >" stone decoration integration "is the integration and upgrading of related industries.

"After the company bid to get the order, many processing orders will be given to other local strength enterprises, and we will work together to strengthen the Nanan stone brand."

Behind the division of labor and cooperation, Wang Boyao, chairman of Xi Shi Group, valued not only the development of enterprises, but also the win-win situation of industrial clusters.

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< p > < strong > take care of others < /strong > /p >

< p > < strong > is to take care of oneself < /strong > /p >

< p > if more than 10 years ago, Anta, XTEP, seven wolves and other fast-growing orders, did not choose to outsource part of the production chain to the collaborative factories in the industrial cluster, but built their own factories and expanded production lines, it would be impossible to concentrate on brand and marketing, and it would not be possible to produce so many famous brands in China.

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Similarly, an enterprise, if not only produces raw materials, but also produces products such as finished products, shoes and garments, and so on, is not only a supplier of raw materials, but also a brand supplier, with unclear positioning and fine division of labor, and it is difficult to grow into an industry magnate.

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< p > define your positioning, grasp the core competitiveness, outsource production links to the collaborative factories in the industrial cluster, concentrate on doing your own good links, and strive to achieve win-win results for enterprises and clusters through the collaboration between the upstream and downstream industries chain, especially the production and < a href= "http://www.91se91.com/news/index_s.asp" > marketing < /a > links.

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< p > caring for others is to take care of yourself.

The growth of leading enterprises such as Anta, XTEP and seven wolves originated here.

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