Home >

In The Cold Current, The Market Of Cashmere Products Is Chaotic.

2013/1/17 19:20:00 27

??? 日本語 Fran?ais English 中文

Cashmere Products Cashmere Products Market Cashmere Sweater Ordos

with the advent of the nine cold winter, cashmere sweater with light texture and soft warmth has become the favorite of many consumers.

< a href= "http://www.91se91.com/news/index_c.asp" > cashmere > /a > material is scarce. It is known as "soft gold". Its reputation is very expensive. Similar to "a href=" http://fz.sjfzxm.com/ "Ordos /a >, the price of such a brand is at least more than 1000 yuan.

However, there are quite a few cashmere sweaters on the market in Hefei which only need a few hundred yuan or even tens of dollars, often making consumers feel confused.

Reporters found in the market interview, because cashmere inspection and identification is more difficult, cashmere products less than a href= "http://www.91se91.com/news/index_s.asp" > market < /a > generally exist in the concept of changing the concept of falsely reporting ingredients, unscrupulous businessmen unscrupulously shoddy, false and true, a market chaos.

the special price of cashmere sweater is only 99 yuan .

A few days ago, reporters visited several shopping malls in different districts of the provincial capital, and found that there are many styles of cashmere sweaters on the market, and the price and quality are uneven. It is difficult for the public to distinguish between authenticity and P.

in a shopping mall at the junction of Qianshan Road and Wangjiang West Road, all kinds of cashmere sweaters are placed in front of the counter of a clothing store, and a brand with "special price 99" is placed next to it. The reporters randomly opened several signs, and found that all the styles were marked "fabric main material: cashmere blended, cashmere content: 60 ~ 95%, original price 299 yuan".

"If the cashmere is so high and so cheap, will it be false?" in the face of the reporter's question, a guide said that because the year-end activity was so cheap, and promised to reporters, "if the package is changed."

In another clothing store of the mall, there are also many fashionable cashmere sweaters on display. The price of these cashmere sweaters is 100 yuan to 400 yuan. The most expensive one is the thickly fashionable cashmere sweater. The label shows that the fabric is pure cashmere (more than 95%). The reporter questioned the authenticity of the cashmere, and the salesperson also told the reporter with a vow that it would be no problem and make a promise like "fake replacement".

then, the reporter came to a shopping mall located in the four archway. The cashmere content of the cashmere sweater on a cashmere blended high necked cashmere sweater was 71% to 80% and the price was 88 yuan. In a shopping mall in three li an, the reporter also saw a similar cashmere sweater in a brand counter. The cashmere content was 51%~70%, the price was 168 yuan, and the cashmere content was high, but the price was half the price.

In another clothing store, a cashmere sweater of "91 to 95%" cashmere sweater is priced at only 200 yuan. What the reporter did not expect was that the salesperson said it could be cheaper, and finally gave reporters a low price of 120 yuan.

"these cashmere sweaters do not look bad, and they also cost hundreds of dollars in large shopping malls. Compared with the sale prices of some big brands, I really don't know how to make trade-offs."

A consumer said with great confusion.

[remind] experts teach you how to pick cashmere products, feel not to buy a puncture, /p >

experts say that pure cashmere products are generally lighter, and the weight of hand weighing is heavier. Careful cashmere products are needed. Pure cashmere products are more flexible, and hand feel is more cautious than buying. Pure cashmere products are of great elasticity and can be naturally extended after tightly holding.

Choose the normal counter .

for some inexperienced consumers, Wang Xiaodong, general manager of Hefei Ordos, suggested that it is best to buy them in the shopping malls / stores. "Ordos in Hefei, such as bazaar, commercial capital, Wanda, Jin Ying and other major shopping malls, Huizhou Avenue, Changjiang Road and other commercial streets, there are brand counters or stores that can provide quality assurance cashmere sweaters."

Beware of "brand name"

General Manager Wang Xiaodong also specially reminded consumers that in recent years there have been some "deception" deception consumer behaviors in the market. With the vague concept of "Erdos Cashmere", the consumer will be confused by the "Ordos" and "Ordos" brand and mislead consumers by opening up a special sale in some high-end hotels in the provincial capital.

"P", "Erdos City, formerly known as Inner Mongolia Yike Zhao League, was officially approved by the State Council in 2001, and the" Ordos "brand was born in 1981.

Ordos is a trademark of China's clothing industry, ranking the top of China's textile and apparel brands with a brand value of 34 billion 576 million yuan.

Therefore, many small businesses in Ordos City have "brand names", consumers must pay attention to distinguish.

General manager Wang Xiaodong said.

{page_break}

[analytical] below 2 yuan / gram is not pure cashmere .

how much will a cashmere sweater be worth? The reporter has found the professional leader of the cashmere products leading Ordos brand. The result is surprising: if the weight is estimated, the cashmere sweater with a price of less than 2 yuan / gram will never be pure cashmere.

According to the current market most common cashmere sweater weight of about 300 grams, less than 600 yuan can never be pure cashmere products.

"P >" in the Ordos Plateau, the AAS bass white goat is known as the Pearl on the grassland by the herdsmen.

This sheep has a high rate of velvet, a large amount of combed wool, good gloss and soft handle. It is known as "fiber diamond" and "soft gold".

From the structural characteristics of the cashmere, the scale of the cashmere fiber is less than 0.55 microns, so the thermal comfort and comfort index are far more than wool.

Wang Xiaodong, general manager of Ordos Hefei, explained with Ordos brand as an example: "China is the world's largest producer of flannel, accounting for 70% of the world's total output, and the annual output of the original cashmere is only 1 to 12 thousand tons, of which the quality cashmere produced from Inner Mongolia Ordos is only 4200 tons left and right.

This is also one of the reasons for the high cashmere cashmere sweater price.

according to the textile industry standard: pure cashmere knitwear should contain 100% cashmere fiber. Taking into account the variation of cashmere fiber and the fact that non human wool is mixed into wool, its content should not exceed 5%, that is, when the finished cashmere fiber content of Zhongshan is above 95%, it can be regarded as 100% cashmere, and 100% cashmere can be labeled on the product.

Less than 95% of the content of products, can only be called cashmere blended products.

And the percentage of cashmere content should be separately marked.

"P", and in real life, some unscrupulous merchants confuse their concepts, impersonate cashmere with sheep's cashmere, and use cashmere blended products as pure cashmere products, all of which are called cashmere sweaters.

"Cashmere products can only be counted as woolen sweaters at the very best, and some sweaters blended with man-made chemical fibers are even more fake."

General manager Wang Xiaodong analyzed, "from the perspective of cost accounting, the cost price of cashmere is between 1.5 and 2 yuan per gram, plus the processing cost and dyeing cost from cashmere to cashmere yarn, and the processing cost of cashmere sweater, pportation and logistics and brand marketing, and so on, it is almost impossible to buy cashmere sweaters at low prices."

strong > distress. The cost of safeguarding the right and wrong of cashmere is very high.

in the face of many kinds of cashmere sweater products that are difficult to distinguish in the market and true and false, how should we buy the counterfeit products if they want to consume the right to protect their rights? According to the insiders, the identification of cashmere fibers and wool in the field of fiber testing is the most technically difficult test item recognized by the industry.

To distinguish cashmere from genuine and fake products, the most reliable way is to send it to inspection, but consumers have to face the high cost of safeguarding their rights.

because cashmere and wool are of the same structure and the same chemical properties, it is difficult to distinguish and identify them by general combustion and chemical dissolution methods. The most effective method is the microscope method.

Under microscope, if the scale of a fiber is larger than 0.55 microns, it should be considered as wool, and the scale of special animal fiber, including cashmere, should be less than 0.55 microns.

but sending inspection is not a simple and feasible method.

It is understood that testing a cashmere garment takes at least a few days, and the cost of testing is also hundreds of dollars, even beyond the price of some consumers buying clothes. The expensive testing cost and the lengthy detection cycle make many consumers do not bother to detect. This has further encouraged some bad businesses to exploit the loopholes and casually mark cashmere content.

besides, there are also great difficulties for consumers to safeguard their rights in this respect. If clothing complaints can not be mediated with merchants, consumers will continue to safeguard their rights and will face a problem of risk detection.

Judging from the appearance, the quality of clothing and other fabrics is indeed a problem. It must be inspected by professional inspection organizations, and testing will also be destructive. The clothes after inspection will not be worn, so it has become an excuse for businesses not to return.