Wedding Dress Consumption Concept Change Wedding Companies Seize Business Opportunities

In January 4th of this year, the homophone of "201314" in the date is called "millennium love day" for "love your whole life". P Many lovers signed up to marry on the same day, hoping to endow love with eternal beauty. On that day, the number of registered newcomers in civil affairs departments across the country was several times or even tens of times normal. In Beijing alone, there are as many as 12 thousand couples registered on the "true love day". Marriage is naturally the first priority in life. When lovers are connected, they naturally become potential consumers in wedding related industries. Many wedding companies and wedding photographers hold the "Festival" business opportunities to launch preferential activities to attract customers, and wedding dress is in a crucial position in all aspects of the wedding. < /p >
< p > Wedding dress because of its special uses and occasions, it is decided that it can not be purchased and replaced by consumers as daily needs like ordinary clothes or < a href= "http://www.91se91.com/news/index_c.asp" > fashionable dress < /a >. It's a question of buying or renting. As an imported product, the wedding dress in the past has been leased to the domestic consumers to meet the needs of wedding photography and wedding ceremonies. So the wedding dress is just as an accessory to satisfy the needs, and its commodity attributes are hard to be reflected. With the increasing enrichment of material life, people's pursuit of individuality has become increasingly evident in recent years, and the concept of marriage consumption has changed in the past. According to the head of a high-end wedding service company in Beijing, nearly half of the newlywed newcomers have chosen to buy their own wedding dress instead of renting them to the company. Although the price of these new people's wedding dress is only a few hundred yuan, and the high price can reach tens of thousands of yuan, it is not difficult to find that the number of people actually buying wedding dresses is showing an upward trend. < /p >
< p > is it worth buying at all? How much price is reasonable? I believe this is a question that most of the new people have considered. According to rough statistics, consumers who choose to buy wedding dresses on the internet account for 29% of the total price of 100 yuan ~300 yuan, and nearly 50% of the customers receive the price of 300 yuan ~750 yuan. Only 18% of the population can accept the wedding dress at a price of more than 1000 yuan. Although this group of data is only the national average level and does not have specific regional characteristics, it is not difficult to see that consumers are still very careful in meeting their individual needs. It is worth mentioning that buying a wedding dress at a price of 300 yuan ~500 is almost the same as renting a rental. In this way, buying a wedding dress can meet the needs of use and can be regarded as a long-term commemorative reservation. Why not? < /p >
< p > however, there are prominent problems in the domestic "a href=" http://www.91se91.com/news/index_f.asp "wedding dress < /a > dress market. The fashion of brand popular wedding dress is very serious by imitation and plagiarism of small factories. Due to the shortage of strength and shortage of talents, many small workshops and small brands engaged in wedding dress manufacture mainly imitate the existing product designs of large brands at home and abroad. As a result, because of low cost, the selling price is also not high. Most of these low priced wedding dresses are products produced by such manufacturers, and these products also satisfy some people's requirements for saving money. In addition, this small factory once made our wedding dress manufacture like other clothing categories, and was in the "representative factory" status of the world's wedding dress. < /p >
< p > in fact, in recent years, many famous wedding dress brands and excellent designer brands have achieved good results both at home and abroad by improving design, expanding channels and expanding publicity. They have been loved and recognized by many consumers. They constantly convey to the industry and audience the new consumption concept of wedding dresses. As the body of the bearer, the core of the wedding dress brand culture is still the elegance and elegance of temperament, and the understanding and expression of emotional love and being loved. The yarn dress brand "Ming Rui" has pursued the modern, comfortable, exquisite, simple and elegant style without losing its gorgeous and elegant design style. It has sought to connect with the international style to create a modern dress that is both classicized and luxurious. The new designer, a href= "http://www.91se91.com/pioneer/" > Lanyu < /a >, integrates the meticulous warmth and care into the brand "In love Lan", in order to make the girl get the happiness of being loved. The famous wedding dress designer and brand creator Cai Meiyue has been the symbol of "eternal love, eternal youth and beautiful memory" for many years. Such as famous marriage both at home and abroad. These excellent brands and designers are constantly transmitting the positive energy of the wedding dress culture to the whole industry and consumers. Although the high-end brand wedding dress has not been well known and accepted by most consumers in terms of design, price and culture, the concept of Chinese wedding dress is indeed changing, and the new consumption environment and industry are highly mature. < /p >