American Chinese Designers: Stick To Their Duties And Succeed.

< p > < span style= "font-size: medium >".

< p > < span style= > font-size: smaller > according to the comprehensive report of the world journal, many American first lady designers are unable to go up to the next level when they come to the forefront. However, Wu Jigang, a Chinese American from Taiwan, China, has not been dazed by the gleam of lights. She has been firmly committed to her personal brand, and has continued to take a foothold in the pop business with pragmatic business practices.

< /span > < /p >.

< /span > < span style= "font-size: medium >".

< < p > > font style= "font-size: small >" the second inaugural ceremony of President Obama's re-election is close to success. The Washington Post analyzed several designers who designed the evening dress for the former first lady, including the brand of current first lady Michel Obama in Chicago.

< /font > < /p >

< p > < font style= "font-size: small >" although these designers are lucky to be the first lady's attention, they can't stand in the fashion world. The key is whether designers can hand over the works that retailers and consumers can accept when the media boom is over.

Wu Jigang has a business savvy and attractive personality than many former designers. But he can design the works of people's imagination at the lucky time. It is definitely the main reason for success. Of course, the pformation of pop culture, especially for young designers, is also related.

< /font > < /p >

< p > < font style= "font-size: small > > 20 years ago, designer Phillips, who designed the evening dress for Mrs. Clinton Hilary (Sarah Phillips) recalled that after Hilary appeared in her design evening gown, the media visit took up the working time, and there was no preparation at that time, and the whole thing suddenly came face to face, which might make people make mistakes.

< /font > < /p >

Less than a few months after the inauguration, P font style= "font-size: small" Phillips's business became more and more interesting. Retailers were highly interested in her work, but the company had no cash to cope with mass production. Then the designer had to take all the risks, although Phillips tried to find gold aid but failed.

Although Phillips's works entered the Smithson Ni Museum, the company had already closed down.

< /font > < /p >

< p > < font style= "font-size: small" > "Washington Post" pointed out that Wu Jigang is the only designer who can continue to be the leader after her inauguration. Besides designing, he has business acumen.

Wu Jigang said that although fortune favors, it still depends on the individual. In the end, Wu Jigang is still "designer of clothes", which has never been forgotten and has made work more focused.

< /font > < /p >

< p > < font style= "font-size: small >" over the past four years, Wu Jigang has grown from $15 million to 15 million yuan, with 35 employees, and the public relations manager has worked in the famous brand Chanel (Chanel) in France.

Wu Jigang's work is distinct from the market, from the senior tailored evening dress to the popular commodity of the hypermarket, he can be seen with the intention of designing. This month, the official launch of the sub card Miss Wu, Michel is also a user of love.

< /font > < /p >

< p > < font style= "font-size: small >" Wu Jigang said: "running a company is a business, hoping that people will recognize my work and buy my clothes."

He pointed out that although it sounds a bit stupid, it is obvious that many designers have a large number of media coverage, but clothing is not sold.

< /font > < /p >

< p > > font style= "font-size: small" > Wu Jigang's company still invested fully in individuals, and has not introduced foreign investors for the time being, and has rapidly expanded branches.

He believes that young designers must take a long-term path of steady growth and grasp the direction and develop within the financial burden.

He said, "I know where the money is spent. This is my capital and also makes me more pragmatic in dealing with the work ahead."

< /font > < /p >

< p > < font style= "font-size: small >" Wu Jigang insists on looking into the future philosophy of management. His business consultant said that the company advised investors to keep the designer independent and the future value would be higher.

Now Wu Jigang has been crowding the world's attention to the New York fashion week. The major media are queuing up to visit. His latest autumn and winter designs adopt a more restrained mature style and introduce Chinese elements.

< /font > < /p >

< /span > < /p >.

< p > < /p >.