Exclusive Interview With V Ronique Nichanian, Paris Men'S Wear Week Designer

< p style= "text-align: center"; > img src= "/uploadimages/201301/18/2013011820233685181.jpg" align= "center" border= "0" alt= "/" > "less". "Paris men's wear designer"
< p > V ye ronique
Nichanian: because the products printed with Herm s are the only things in the world that men can call dreams, whether they are shirts, suits, trousers, sweaters, leather jackets or anything. < /p >
< p > What do you think they prefer when they want to buy clothes? < /p >
< p > V ye ronique
Nichanian: all! Everyone has a dream. If I ask you, "OK, what kind of clothes do you have in your dream?" you will have an idea. I think everything in this world is the same. Luxury is a unique thing. You are the only one who owns this. It only exists for you. This is luxury. Everyone is talking about luxuries, but that doesn't make any sense. Because everyone has luxury goods, everyone is a star. Design with the best quality and best technology, and this is exclusively for you - that's what I want to express for men. < /p >
< p > you have been in this company for a long time. Is it a change for men and activities to focus on you? Has it been happening for a long time recently? < /p >
< p > V ye ronique
Nichanian: This is a long change. I want to say that in the past three to five years, men have made great improvements in making choices, and they know themselves better. They are better able to take care of their inner being - not to be crazy but to be wiser. In clothing, they know more about what they want and know more about what they want to express. < /p >
< p > does this "new man" affect your design? < /p >
< p > V ye ronique
Nichanian: it will not affect. When I design, I always think that I am not making fashion. I am making clothes. For me, this is really very different, because I put a lot of energy on every garment, every detail, every minute, even fabric, because I am very obsessed with material and fabric. Although I like these, I prefer a person to pick up a dress and match it himself. I don't like to be the victim of fashion. To be yourself, so my design ideas are really different from others, and I have been insisting on this since the beginning - more than 20 years. Now people will choose their own clothes, which I like very much. < /p > P > {page_break} < br / > < /p >.
< p > nowadays many designers will add high-performance materials or innovative technologies to their fabrics. Will you try it? < /p >
< p > V ye ronique
Nichanian: Yes, from beginning to end. Because to me, the modern sense is to mix traditional fabrics. I would like to create a new material in the factory or join a new technology in fiber. I like to add something new to the material. For example, three years ago, I was making a waterproof jacket. It looked like fine striped flannel, but it was all neoprene. I like to make clothes look ordinary and simple, but in fact, they are quite workmanship. I hope people will be willing to wear such clothes, and then find that the inside pocket is made of sheepskin. It's just like signing a name on the clothes I designed -- playing tradition and technology, and combining the two in special details. < /p >
< p > have you encountered any bottlenecks in the process of creativity? < /p >
< p > V ye ronique
Nichanian: not really. We will use a lot of rare cortex. I like crocodiles, but I don't like ostriches. I want the alligator skin to be soft, so I demand special treatment. You think our clothes feel like chiffon. We call it "crocodile Chiffon" because it is really light. < /p >
< p > obviously, brand like Herm s is a symbol of luxury, and also a symbol of quality and craft. How did you continue to convey this concept to consumers? "/p".
< p > V ye ronique
Nichanian: Yes, our stuff is valuable, but not just price, but behind the price is a quality. It is important to understand that there is a difference between expensive and valuable. You can put a high price on something cheap. From the very beginning, I focused on quality. If there are two woolen sweaters, the same brand is the same material, but when you touch them, twenty or thirty euro and two hundred euro - I will choose the best one. Every step I focus on how the process is made and how the seam is completed. If you buy something from Herm s, there is a value in the end. This is what I want our customers to understand: clothes of Herm s can be worn for a long time. And they did it. < /p > < br / >