Clothing Consumption Outlook Of Post-90S College Students

< p > a column has been done a year after graduating from college students, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > clothing > consumption situation survey.

Therefore, we began to pay attention to the consumption situation of post-90s college students in clothing and costumes.

What are the preferences of the post-90s college students who are leading the fashion trend? In the beginning of the new year, we conducted a survey on the clothing consumption of college students in China at the beginning of the new year.

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< p > < strong > leisure sportswear is still the first choice < /strong > < /p >

< p > a total of 208 people participated in the survey.

Freedom, vitality and other words best reflect the spirit of college students. In the survey, about 78.85% of college students will buy casual clothes, and 7.69% of college students love sportswear and fashion.

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The survey of P > shows that the clothing brands for college students are a href= "http://www.91se91.com/news/index_c.asp" > Lining < /a >, Jack Jones, Adidas, Qipai, eg, mate bond, Lee, Arne blue Tinto, uniqo, Semir, YISHION, seven wolves, Taiping birds, H&M and other clothing brands.

It can be seen that some college students began to get into fashion brands and formal clothing brands while they were in school, while leisure brands were still the only love of college students.

At present, the cost of living for college students is 36.54% yuan per month, 500 yuan ~800 yuan, 32.69% yuan 800 yuan ~1000 yuan, and the cost they spend on clothing and clothing every month is 34.62% yuan, 200 yuan ~300 yuan is 30.77%, that is to say, it accounts for about 1/4 of living expenses, and it will buy clothes once every half a month or a month. ~800

The constraint of the existing material conditions has not become an obstacle for them to pursue their own fashion attitude. College students have their own way of dressing. They do not depend on tradition, nor are they restricted to models. They love to be free and bold.

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< p > < strong > both heavy and popular cotton clothing > /strong > /p >

< p > according to the relevant data, there are about about 20000000 college students in China now, and most of them are post-90s. There are differences in their thinking and language as well as their way of action.

According to the survey, 42.31% of college students like clothing and costumes for Japanese and Korean fans, 32.69% of them like local traditional Chinese style clothing, 17.31% of them like European and American style clothing, and 7.69% of them like mashup.

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< p > college students are fond of publicizing their personalities. They focus on clothing styles and pursue differences.

In addition to pursuing different styles of dressing, in recent years, they also prefer to dress in costumes.

They like clothing and accessories with various popular elements, such as brighter drills, rivets, metal buttons, lace and fringes.

The popularity of these popular elements is basically the same as the popularity of university students.

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< p > in addition, because of the continuous production of fabrics, cotton, linen, silk, woolen cloth, < a target= "_blank" href= "http://www.91se91.com/" > leather "/a" and blending, there are many kinds of fabrics. What kind of clothing do college students prefer? The survey shows that most of the college students prefer cotton clothing with natural and soft texture, 13.73% of college students like blended clothes, and 11.76% of the college students like silk clothing.

Study is the main pressure of college students. They are eager to emancipate their nature. The college students who love their individuality are comfortable and unfettered. 75% of the college students want to buy clothes that are comfortable and decent.

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< p > < strong > online shopping priority: store evaluation < /strong > < /p >

< p > as we all know, "online shopping" has gradually become the lifestyle label of young people. If someone is not familiar with online shopping, it will be called "you out".

On the choice of place to buy clothing and clothing, a year after graduation, with the improvement of the economic foundation, 52% of the students will choose to buy clothing and accessories in the shopping mall, and 26.09% will choose online shopping.

78.85% of the college students who have a relatively hard economic foundation and a bold and chasing trend will choose online shopping, followed by shopping in the mall.

According to the survey report, the most important reason for college students to choose online shopping is that it saves time and effort, and the secondary reason is that the e-commerce platform which has less store rent and a large number of labor expenses has been sold. Most of the clothing prices on the Internet are relatively favorable. In order to balance various expenditures, the cheap nature of online shopping clothing has also become the magnetic force to attract college students.

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< p > Taobao, Jingdong, Dangdang and so on are all websites that are well known and frequented by college students, especially in Taobao mall.

Open Taobao website, all kinds of shops to consumers dazzled.

So what is the main reason to attract college students to enter the shop? 46.15% of the university students will first observe the store's evaluation. Good evaluation is the main factor to let consumers decide the order.

The 26.92% is the good quality of clothing purchased from online shopping, and 21.15% of the people pay attention to the star rating of the business. From the side, it also comes from the reliable guarantee of the quality of clothing.

In addition, passionate advertising slogans are also important for online shops to make "face".

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