Hunan Zhuzhou Clothing Goes Out Of A Road Of Development With Zhuzhou Characteristics.

< p > in recent years, China's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > industry has encountered many difficulties in the development process. Inventory increase, order reduction and cost rise have become another new threshold for the development of China's garment industry. How to improve the core competitiveness of China's clothing brand and enhance the "right to speak" in the two markets of the domestic and international market has become the urgent problem for many garment enterprises and small and medium garment brands, which are based on the professional market. Under the new trend of development, Zhuzhou garment industry, which specializes in garment market and industrial cluster, has gone out of a road of development with Zhuzhou characteristics on the platform of brand platform and industrial cluster, and has maintained good momentum of sustained and healthy development for many years. < /p >
< p > < strong > macro brand and micro brand at the same time < /strong > < /p >
< p > brand is the embodiment of the vitality of an enterprise's sustainable development. The development of Zhuzhou's Lun song clothing market group has formed its unique "market brand" in the industry over the years. It has become the "settled place" of tens of millions of garment enterprises, brands, agents, franchisees and distributors. < /p >
The city covers an area of 1.5 square kilometers with a business area of 1 million 50 thousand square meters, is being rebuilt and newly built nearly 600 thousand square meters, and has all kinds of apparel a href= "http:// www.91se91.com/" http:// "shoes", "shoes", "hat" small commodities, more than 40 professional markets, and more than 4000 famous brands (including more than 2400 general agents at the provincial level), and 28 thousand clothing business households, employing more than 100 thousand employees, and receiving more than 150 passenger and freight lines across the country. The commodities have been radiated to more than 20 provinces, more than 230 counties (cities, districts) and some more than 230 sales outlets nationwide, and have established trade and strategic cooperation with Southeast Asia, Africa and Western Europe. < p > it is understood that Lun song < a href= "http://www.91se91.com/" target= "_blank" > dress. < /p >
< p > "the success of Zhuzhou clothing is due to adherence to the brand building strategy of both macro and micro brands as well as brand and brand products." Ye Tianyi, deputy general manager of Zhuzhou new Lu Song industry group, told the clothing Times reporter: "first, the annual national class a exhibition," Zhuzhou, China (Lu Song), Yan Di dress and Business Festival, is held at high specification, which keeps its influence at home and abroad, and makes it a leading position for the local brand. Two, it is to implement the strategy of clothing brand promotion, set up brand cultivation fund, set up brand cultivation intermediary organizations such as fashion design center, advertising planning and cultural transmission, etc. three, with the help of media resources and market resources, establish normal and dynamic propaganda mechanism of government enterprise interaction, publicize Lu Song dress in various ways, and gradually form the connotation and characteristics of Lu Song clothing brand. In short, it is to build brand as the soul, and strive to build a well-known regional brand and clothing processing brand. < /p >
< p > in Ye Tianyi's view, "big rivers have rivers and small rivers". The overall strength and brand upgrading of the clothing industry in Zhuzhou will surely bring better development opportunities to the "micro brands" that exist on this platform, and the core content of this work is relying on Industrial matching and building a high-quality public service system. < /p >
< p > in China, a large part of clothing brands are small and medium-sized brands. Although these brands are not large, they are strong support for the development of China's garment industry, and they are also the most active part of the professional market. In Ye Tianyi's view, to support industrial development, we must first think that SMEs provide excellent development environment. "In 2012, in the development of the park, we planned the small and Medium Enterprises Incubator Park in Zhuzhou, giving preferential policies to the small and medium enterprises, and providing them with a platform. In 2012, our district also issued "support measures to promote the rapid development of the clothing of Lu Song", especially in terms of Taxation, the concept of annual growth rate was put forward, which provided an excellent tax environment for the development of SMEs. Ye Tianyi said. < /p >
< p > < strong > with industrial cluster holding < /strong > < /p >
< p > clothing industry is the leading industry in the LSU district. The clothing of Lu Song started in the 80s of last century. Relying on its profound cultural background and special location advantages, it has been developing and growing for more than 20 years, and has become the largest clothing market group and regional, state-level, modern logistics center in central and southern China. < /p >
< p > in the construction of the park, after careful cultivation, at present, there are two industrial cluster zones in the east of the Lun song District, which are the Dong Jia Jia Gao Keyuan dress Industrial Park, the Jianning Economic Development Zone garment industrial base (the Kangtai apparel industrial park and the new Lun song clothing City Industrial Park), which basically form the cultivation mode of clothing processing industry with different positioning and gradual growth. At present, there are more than 4000 kinds of garment processing enterprises in the industrial cluster area of Lun song. There are more than 50 kinds of clothing enterprises including a href= "http://www.91se91.com/" target= "_blank" > textile > /a >, more than 1000 registered clothing brands, and more than 10 famous brands of Qinghai Tibet velvet, Kai Chang, Yu Nu and Shuai Europe have been successfully cultivated. {page_break} < /p >
"P >" through the implementation of the interaction between the market and industry, the LSU district successfully won the national "Lun song clothing industrial cluster public service platform" project. Around the platform construction, we have established relatively complete supporting systems for clothing R & D, cloth aid, water washing, logistics, distribution, brand operation, personnel training, e-commerce and so on. At present, there are 3 clothing research and design institutes, 2 large-scale cloth and auxiliary markets, 1 international brand operation centers (Italy (China) creative design and brand operation center), 1 comprehensive e-commerce centers, more than 200 washing water processing plants, and about 200000 garment industry personnel. Ye Tianyi said. < /p >
< p > in addition, Zhuzhou is also planning a 2 square kilometer "Zhuzhou Lun song children's fashion creative industrial park", located in the Longquan area (located east of the East loop line of Zhuzhou, connecting the north and the 320 National Highway), building a brand children's clothing research and development, production and exhibition base, and positioning Bai Guan town as the "clothing production characteristic town", and planning the industrial area of the clothing industry with an area of about 30 square kilometers, which is used to undertake the gradient transfer of coastal apparel industry and promote the gathering of local large-scale clothing production enterprises. < /p >
< p > "in 2010, the Zhuzhou municipal Party committee and municipal government put forward the strategic plan to build" 100 billion garment industrial clusters ". In recent years, the two level government of the urban area has fully implemented the plan, planning the land area in the area of the white area and the 24 square kilometers of land in the Longquan area as the clothing industry development land, and plans to build and build the new Lun song dress city Bai Guan garment industrial processing park in the Bai Guan area, and plan and construct the" new Lun song dress city Longquan headquarters base "in Longquan area. The future industrial processing park will focus on children's wear, men's wear and women's trousers. Now it has reached a cooperation agreement with "Foshan children's wear". In 2013, it will build more than 25 square meters of children's wear Industrial Park. Ye Tianyi said, "Zhuzhou women's trousers have certain influence in the whole country, but there is no standardized development. The white Guan clothing industry processing park will also provide a better platform for the development of Zhuzhou women's trousers, and speed up the development of Zhuzhou's women's trousers." < /p >
< p > it is understood that the clothing headquarters base of Longquan region has signed a framework agreement with Hongkong Qi Hao group, and will introduce the famous "a href=" http://www.91se91.com/news/index_s.asp "brand" /a. In the future, the new city will be a high-end park integrating industry, trade and creative park. < /p >