Adidas Calls "Magic Bathing Suit".
Just as a large number of world famous swimmer wore the magic LZR new swimsuit of Speedo to break the world record, the famous sports brand Adidas released the news the day before yesterday: they have also designed the latest swimsuit, and the technology content is even higher than that of Speedo's LZR bathing suit.
Since February this year, Speedo's LZR swimsuit has created an unprecedented record breaking storm in the world's swimming world. The swimmer wearing this bathing suit has created 16 new world records in just 6 weeks.
The appearance of the "magic bathing suit" has wrinkled a pool of spring water. Many athletes and sports teams have questioned the rationality of the new swimsuit and even challenged the fina.
After repeated discussions and arguments, fina finally announced, "there is no reliable evidence that the new swimsuit has a problem."
The fina of the fina makes Speedo more and more popular. Some swimming teams in some countries even give up contracts with other sponsors for it.
In June 8th, Kosuke Kitajima, the famous Japanese breaststroke swimman, created the new world record for men's 200 meter breaststroke in the Japanese open. It was Kosuke Kitajima's first swim in Speedo's LZR swimsuit.
Before that, the Japanese Swimming Federation signed 12 years' contracts with MIZUNO, Desanto and Alex three companies from 2005. But on the same day when Kosuke Kitajima created the new record, Sano Kazuo, the executive director of the Japan Swimming Association, said: "before the Beijing Olympic Games, the framework of the three companies will not be changed.
But if there are applications from other companies, they will also study. "
This made it possible for Speedo to sponsor the Japan Swimming Federation.
Just as Speedo became popular all over the world, Adidas developed "the latest swimsuit" in a timely manner.
It is reported that this new swimsuit and Speedo belong to the same level.
Adidas's new swimsuit has greatly increased the confidence of their sponsoring German athletes.
In April this year, German swimmers wanted to sign a contract with Speedo, but they had only 4 years to contract with Adidas and had no choice but to give up.
At present, Adidas's new swimsuit has entered the final stage of the test and is expected to be formally launched at the end of June, so that athletes can adapt to it as soon as possible.
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