The Prince Of Creating Order -- Calvin Klein

　 Calvin Klein ）He was born in 1942 in New York, USA, and studied at the famous New York Fashion Institute (F.I.T) from 1959 to 1962. He served as assistant designer of Dan Millstein from 1962 to 1964. He was a freelance designer from 1964 to 1968. He co founded Calvin Klein "Calvin Klein" in 1968, and the company was reorganized in 1991.

Calvin Klein is an all-round designer. He has a complete idea of planning whether it is a genuine brand, a second brand or any product line. Now, he has three main clothing routes, and accessories are designed according to the clothing performance. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: I also found that the essence of American style also has the characteristics of internationalization. Like New York, it is not a typical American city, but a typical international city. The same goes for London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have their commonalities.

　　 Calvin Klein It is the largest designer brand in the United States and has won four well-known clothing awards in a row; Its related products are emerging in an endless stream, with an astonishing momentum. One of the important styles of Calvin Klein's products is sex appeal, so this feature has been brought into full play in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; But sometimes Klein also plays a side game, such as using a female model who looks like an underage to pose in a sexy underpants in his underwear advertisement, which has caused quite a lot of controversy and was also interfered by the British Advertising Standards Agency. In Calvin Klein's concept of sex appeal, there are many kinds of sex appeal, so recently his advertisements have replaced the old sense of bones and decadence with a group of energetic, healthy young people with bright smiles. The enthusiastic charm easily captured the hearts of consumers.

Calvin Klein said that he would design clothes for modern women who are active in social life and family life and seek balance among them. They are a group of women who attach importance to their hearts and look kind, but do not spend much time in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of fashion in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.

Calvin Klein is considered by many to be the top modern spirit in the United States Fashion designer He can even be called the figure who changed modern American design. The British edition of Vogue magazine praised him as "the prince who created order". This designer, who belongs to the mainstream school of modern style, has an extremely keen sense of fashion and can catch the taste of young women of this generation in the United States.

"Whether it's designing clothes, perfumes or homes, my inspiration always comes from a careful observation of modern men and women's lives," Calvin Klein once said after success. He always has a way to design what most people need without making them so cheap that they can be bought at random. For example, he took the lead in introducing underwear styles, new knee length skirts, asymmetric skirts, and unisex perfumes that had been popular.