"Keqiao Textile Index" 2012 Release Results Market Survey

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< p > 2012 < < Keqiao a href= "http://www.91se91.com/" target= "_blank > > textile > /a > index" Effectiveness Report "/p >
< p > < strong > 1. The background of investigation is < /strong > /p >
< p > affected by the global economic weakness, China's textile industry is facing many difficulties both inside and outside this year. The textile industry has already bid farewell to the era of rapid growth. Just as the textile industry is facing a critical moment of transformation, we are pleased to meet the party's "Eighteen" victory. The industry is looking forward to the prospect of the textile industry. At the end of the year, looking back at the past year, as a barometer of the market and the textile index of the industry vane, what kind of efficiency has been played in the outline of the market changes and the measurement of economic strength? Looking forward to the future, how to better enhance the monitoring and early warning, market management and market information service functions, so as to make the index closer to the market and better serve the market? On the occasion of the 5th anniversary release of the China Keqiao index, this market survey is carried out. < /p >
< p > < strong > two, the basic survey of the survey < /strong > < /p >
< p > 1, the survey covers 15 specialized markets in China Textile City and some large and medium enterprises in Shaoxing county. It involves 5 major categories: raw materials, grey fabrics, < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > fabric, home textiles and a href= "http://www.91se91.com/" target= "_blank" > dress > http://www.91se91.com/ > accessories. The distribution proportion of questionnaires is shown below. The proportion of distribution is basically the same as that of Shaoxing textile market. < /p >
< p > 2, the survey adopted a questionnaire survey. Stratified and random sampling method was adopted. A total of 677 questionnaires were distributed, and 674 valid questionnaires were returned to the deadline. The effective rate was 99.85%. < /p >
< p > this survey is mainly aimed at the owners of light textile market and the management of enterprises. Through the two perspectives of the retail market and enterprises, we understand the problems of the application value of index, the development direction of index, market situation and market transformation. < /p >
< p > five years, did the index play the role of rain gauge and wind vane? < /p >
In 2007, the Keqiao index came into being. In the past five years, after the efforts of the index people more than 1800 days, how did the Keqiao index affect the textile industry? What value did it play? From this survey, we found that the Keqiao index has become the main source of information for the local small and medium-sized enterprises and fabric stores in Shaoxing, due to its characteristics of timely updating, timely access, convenient access and diverse services. < /p >
< p > as shown below, in the past five years, with the constant promotion and promotion of Keqiao index, the influence and attention have been increasing year by year. In 2012, 93.03% of respondents said that the "constant attention" index increased by 21.93% and 65.93% respectively compared to the 3rd Anniversary release and 3 month survey results. From the two segments of the market and the enterprises, 93.48% of the market operators who "often pay attention" to the index, while 89.47% of the business operators. < /p >
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< p > the "high degree of concern" is behind the index's "high accuracy" and the practical reference value it brings. The survey showed that 99.56% of respondents thought the index was in line with market conditions. 62.76% of the respondents thought that they were basically consistent, 19.44% of respondents thought it was more accurate, and 17.36% of respondents thought the index was in line with the market trend. In terms of reference value and actual value, 95.70% of respondents believe that index has a reference function for their business activities. Among them, the index is the most widely understood market, followed by the trend forecast, and the second is the guidance of pricing. At the same time, the survey results show that "raw material quotes" are the most concerned information of respondents in the survey, followed by "trend prediction" and "index data" again, to a certain extent, corroborate the actual reference value of Keqiao index to respondents. < /p >
< p > "high concern" is behind the index's "wide channel". The Keqiao index, which provides information platform for the masses daily, is quite abundant, from the original newspapers, magazines, web pages to the latest SMS and micro-blog to meet the needs of different levels of groups. So what is the most common way to get index information? These findings reflect that market operators mainly understand the index information through "newspapers", followed by "publicity materials" and "SMS" again. And business operators mostly understand the index information through the "network", followed by newspapers and publicity materials. The difference is related to two groups of office environment. < /p >
Besides P, we also found that "SMS" has replaced the "Internet" as the third largest information platform. Since the beginning of 2011, China Keqiao index has sent index message messages for two years. Because of the convenience and speed of SMS, it has become an important way for market operators and business operators to understand the index. < /p >
< p > the results of this survey show that in the past five years, China Keqiao textile index has been rooted in Shaoxing's local economic life and has played its practical application value. Looking forward to the future, the a href= "http://www.91se91.com/news/index_cj.asp" > Keqiao index < /a > is still in the direction of the industry weathervane and the market's rain watch, and there is still much room for effort. < /p >
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< p > < strong > 2012, Shaoxing textile people, are you happy? < /strong > /p >
< p > according to the Keqiao textile index of China, the overall market of textile industry in 2012 was mainly stable, with partial stability decreasing. In 2012, the annual average of the prosperity index was 1261.57, slightly inferior to 1323.18 in 2011. Shaoxing textile people are facing many difficulties, such as rising costs, increasing competition, and low economic environment at home and abroad. According to the survey results, most of the respondents said that their sales volume was basically flat last year or slightly worse than that of last year. Specifically, we believe that the market is better than last year's share of 18.69%, 32.79% of which was basically the same as last year. 36.50% of the respondents believe that the market is slightly worse than last year, and that the market is much less than that of previous years, accounting for only 12.02%. < /p >
< p > in this survey, we also find that compared with domestic enterprises, the export oriented enterprises are slightly worse. Specifically, export oriented enterprises believe that last year's sales were basically 16.66% compared with the previous years, accounting for 66.66% of the total sales, which accounted for 16.66% of last year's sales. The domestic enterprises, which accounted for 22.8% of the total domestic sales, accounted for 48.5% of the difference from last year, accounting for 25.7% of the total. < /p >
Besides P, it is inspiring that not all operators and enterprises are getting worse. 18.69% of respondents think the market is better than last year. They are mainly innovative and changing enterprises and scale stores. They realize that the traditional low cost advantage has been gradually lost. They have made a survey of the strategic structure of the product in time. While developing new products, they have expanded the emerging market and jumped out of the embarrassing situation that they only rely on low price to gain competitive advantage. < /p >
< p > strong > "Eighteen", can it bring positive energy to the textile industry? < /strong > /p >
< p > the eighteen Party of the party has once again sounded the trumpet of the textile industry's innovation driven strategy. How do the vast number of operators and enterprises, especially small and medium-sized stores, view their own innovative development? < /p >
Less than P > 1 and 9 of respondents were confident of the prospects of the textile industry. The survey results show that 91.14% of the market respondents and 92.11% of the respondents were confident and full of expectations. Under the backdrop of a downturn in the economic environment, respondents reflected the steady growth of China's economy in the next ten years with the "Eighteen" clearly put forward. By 2020, the gross domestic product and the per capita income of urban and rural residents will be doubled than that in 2010. The textile industry in Shaoxing will continue to contribute to the local economy. Just now, especially small and medium-sized operators, lack the ability to innovate, and look forward to the support and guidance of the government. < /p >
< p > 2, Shaoxing textile enterprises' innovation willingness and ability are higher than those of Textile City operators. According to the survey, 68.42% of the respondents said they had independent innovation in their business activities, while only 29.93% of the respondents in the retail sector. For such a sharp gap, we made further in-depth investigations, accounting for the overwhelming majority of small and medium sized households, the main reason why they dare not bravely innovate is that it is difficult to predict the prospects of transformation, followed by high input costs, and once again they are unable to start and hope that the government will support them. Finally, there will be a stable customer base of low-grade products, afraid of losing customers in case of transformation. < /p >
Since the beginning of this year, many enterprises have attributed the decline of performance to the depressed external market environment and put the hope of rapid economic recovery on the central government's stimulus policy again. P From this survey, some operators have turned to the idea of government support to rely on their own strength to seek innovative breakthroughs. And these innovative and changing enterprises survived after the baptism of the market. They jumped out of the vicious circle of relying only on low price competition, and achieved tangible results, withstanding the "2012" of the textile industry. < /p >
< p > < strong > index, where is the direction of seeking new breakthroughs in the future? < /strong > /p >
In the past five years, the textile index of China Keqiao textile industry has been focusing on the requirements of scientific compilation and publishing, and has made great efforts to improve the quality of data, optimize the compilation method, expand the market coverage and innovate the publishing channels, and constantly push forward the steady development of the P index foundation work. In the past five years, the index has made some achievements, but in the long run, we need to focus on the present and seek breakthroughs. < /p >
< p > 1, developing and releasing information that is closely related to the cost of raw materials, orders and other business benefits. From a specific survey, in addition to the existing index information content, the market operators most want to know the situation of cost rise and fall, followed by innovative and innovative products, and then the order situation at home and abroad; while business operators are most interested in innovative and innovative products, followed by cost fluctuations and orders at home and abroad. < /p >
< p > 2, collection form diversification. In this survey, a large number of interviewees mentioned that through the Internet, mobile phones and other tools, the use of e-mail, QQ or direct reporting system, and other forms of data, so that the acquisition more convenient, more accurate and timely data. < /p >
< p > 3, to help enterprises pull together and promote. As a public service platform, the Keqiao textile index of China can, on the basis of compiling and releasing the index, borrow its own advantages to provide services other than index to enterprises and operators. The respondents expressed great enthusiasm for organizing the exhibition through the index platform. In this survey, 80.26% of the respondents and 68.1% of the market operators hope to participate in the promotional activities of the a href= "http://www.91se91.com/news/index_c.asp" > spinning Expo /a > index booth collection. At the same time, the respondents expressed strong interest in joining the exhibition on the index. 78.95% of the respondents and 65.58% of the market respondents expressed interest in it, hoping that the index platform could provide services in this area. < /p >