They Are All Made In China And Foreign Prices Are Lower Than Domestic Prices.

After P, followed by fashion brands such as UNIQLO and H&M, another famous fast fashion brand, MUJI, "Muji" was also set up in Foshan at the end of last year.

However, while Foshan residents welcome these foreign brands to enter, they also find that the price of popular brand goods is not public.

Some careful citizens find that some similar Chinese products are sold at a higher price than abroad.

What's going on here? < /p >

< p > buy "excellent clothes", and strive to be cost-effective. < /p >

Huang Jingye and girlfriend Wen Jiayu, who live near Pauli Shuicheng, are all the third year students of Guangzhou University in China. They claim that the most expensive clothes they wear are only about one hundred or two hundred yuan, while two people are picking a fine Fleece Hat sweater at the time, and the price is 99 yuan after folding.

"First look at the style, then the final purchase is about the price and quality."

Wen Jiayu said.

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< p > < < a href= > http://www.91se91.com/news/index_h.asp > UNIQLO < /a > the prices of the bottoming shirts, socks and other items are not much different from those in the supermarket, but the quality is relatively better.

Guan Wei, who lives near six home road, said he was shopping for uniforms, mainly for underwear and small items.

Miss Wu Xiaoyan also holds the same view that UNIQLO is a popular brand in Japan, but its price is not public in China, and she usually only purchases special products for herself and her family.

"I look at it from time to time. I usually don't buy it without discount. It's too expensive. It's not worth it."

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< p > the reporter also found that in the city of poly water and the city of impression, UNIQLO also found that the price of winter men and women's lightweight a href= "http://www.91se91.com/news/index_f.asp" > down clothing < /a > the price was between 400~800 yuan, the down coat was relatively more expensive, while the special time feather feather jacket was priced at 399 yuan.

According to the reporter's survey, the light down jacket in UNIQLO is mostly from the foundry factories in Shanghai and Jiangsu and Zhejiang provinces.

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< p > gentleman has "good quality", I sigh "no silver" < /p >.

< p > "I pay more attention to practical value when I buy things myself. Although the appearance design of these kitchenware is very good, it does sell too much.

The kitchenware we use now is mainly stainless steel. I will choose to go to WAL-MART again. "

Miss Huang, who lives in Foshan Austrian garden, said that the diameter of 18cm aluminum single hand pot was 220 yuan in Muji and seventy or eighty yuan in the supermarket, and this price is more expensive than some similar products of high-end kitchen and bathroom stores.

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< p > listening to a friend's introduction to Chen Weitong, who impressed the city's Muji, said that the quality of the Muji stationery is exactly in line with her taste.

But the reporter followed her around the pen rack in the stationery area, and finally she still didn't make up her mind to buy it.

Chen Weitong said frankly that he had to choose a "less expensive" one.

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< p > a reporter saw a stacking storage box of 158 x 175 x 61mm in the Muji home furnishing area, which is located in Dongguan, Guangdong, China. The selling price of the product is 150 yuan, which is about twice the price of the domestic similar goods in the supermarket.

Reporters found in the store that "good recommendation" and special offer area often have public consultation and wait and see, but the vast majority of people "just go shopping".

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< p > industry: material influence price < /p >

< p > Why did the "made in China" products in UNIQLO and MUJI products sell so well? Ms. Lin Wenbin, general manager of Foshan impression city, said that Japanese businessmen had very high quality requirements, and their QC (quality testing) was also very strict.

And some products manufactured and produced in mainland China such as UNIQLO and MUJI products may be imported from raw materials such as Thailand, Malaysia, India and Indonesia. Even from the mainland of China, they will have good requirements for materials. High cost and high quality will lead to relatively high prices.

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< p > industry associations: international brands have a pricing power < /p >.

< p > "whether brand clothing or food and cosmetics and even electronic products, similar products are sold abroad cheaper than domestic, this is a common phenomenon, but also some people keen to go abroad to sweep goods."

Woody, an honorary vice-president of Foshan retail business association, believes that the price of "made in China" products is higher than that of foreign countries, which has a certain relationship with the cost and processing fees of these brands, and has little relationship with the origin.

And more importantly, these international brands have the pricing power.

In his view, under the current free competition "a href=" http://www.91se91.com/news/index_s.asp "market economy < /a" system, only through the efforts of the enterprises, can we continuously reduce the additional costs such as cost and circulation and pportation, so as to bring more "good quality and cheap" things to the public.

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< p > academia: the road of good quality, good profit, good sale, less than /p.

< p > "in fact, many people want to buy domestic products, but because the quality of Chinese products is always out of order, they have to choose foreign brands."

Zhong Yugan, Dean of the school of international business administration, Guangdong University of Foreign Studies, said that many of the business ideas of many domestic businesses are still traditional "small profits but quick turnover".

And the brand like Muji is big, low, or even "sell". The difference between them is mass production and customization.

In fact, mass production through fixed raw material suppliers can effectively cost and reduce unit price.

However, due to the different market positioning of UNIQLO and Muji, the supply chain also has a narrow width. It is difficult for a brand like Muji to cut prices through mass production.

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