2013 The Needle Will Promote The Textile And Garment Industry.

< p > 2013, in the new situation, how to find opportunities for the knitting enterprises in crisis is the survival ability of an enterprise and even the industry.

Now the market competition is becoming more intense, enterprises are entering the era of meager profits, and the processing capacity of foreign countries is reduced and domestic sales are weak.

The arrival of the ninety-fifth "China Acupuncture Association" undoubtedly provided a platform for the industry to exchange and cooperate with each other.

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Less than P, more than a month from the opening of the ninety-fifth "China Acupuncture Association" in March 2013, enterprises participating in the exhibition are eager to win the first shot of market purchase in the new year with the help of the authoritative platform of "China needle Association".

Many agents are also looking forward to it. They hope to see more fashion information and more new products to get new business opportunities.

As a lingerie enterprise, how can we use the exhibition platform to show the achievements of industrial upgrading? Recently, the reporter interviewed Mr. Peng Guifu, executive vice president of the China Textile Business Association and chairman of the underwear Committee.

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< p > reporter: it is reported that the highlights of the underwear industry of the ninety-fifth China Acupuncture Association are more than that of the home textile industry this year.

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< p > Peng Guifu: "the 95 China needle and cotton fabric fair and China underwear fashion exhibition" will be opened in Shanghai in March 12th this year. Underwear industry clusters and underwear enterprises all over the country have been actively engaged in battle so as to lay a good foundation for development in the whole year.

At present, Guangdong Zhongshan Xiaolan's underwear board, Chaoshan bra and home clothes section, Zhejiang's thermal underwear plate and Jiangsu's home textile plate are all in the most intense stage. The number and style of products, exhibitors and personnel, booth design and exhibition, and investment policy are all in progress. After waiting for the Spring Festival, they will go to Shanghai for layout.

Although it is precisely the time for the units to take stock of inventory, from the perspective of enterprise development, the battle for competition in the domestic consumer market has started in 2013, and all enterprises are making full use of their tricks to win the "opening up" of market expansion.

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< p > reporter: underwear enterprises, especially the brand underwear enterprises, almost all grow up with the "Chinese Acupuncture Association". The "Chinese Acupuncture Association" has witnessed the development of China's needle spinning industry.

What is the industry status of this year's exhibition? < /p >

< p > Peng Guifu: now that the market competition is becoming more intense and enterprises are entering the era of meager profits, the overseas processing volume is reduced and domestic sales are weak, making the Chinese underwear market enter a period of adjustment.

I think in this case, enterprises should also learn to reverse thinking and find a turning point in the crisis.

Underwear enterprises, especially bra and household clothes and underwear enterprises, should also rely on the exhibition platform of the industry to achieve brand upgrading.

Only upgrading the brand can promote the upgrading of the whole industry, so as to build the core competitiveness of the underwear industry.

Judging from the situation of underwear industry in 2012, the situation is not optimistic.

Orders for international trade declined, while domestic sales grew slowly. Especially in the underwear industry, the two main parts of home furnishing and bra were now facing the adjustment of industrial structure and the market development entered the bottleneck stage.

Under the changing market situation, the second line bra brand has not seen the new situation of the market, but is out of touch with the market, resulting in the feedback of the information and chain of the brand and terminal market is not smooth, and can not better introduce new measures to guide the market.

Home furnishing clothes, because some enterprises in 2011 failed to judge the market, caused a serious backlog of inventory. After digestion in 2012, although the channel is a little bit relaxed, it still needs the continuous efforts of enterprises and industry to make the home furnishing industry usher in a new development opportunity.

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< p > reporter: Although the economic environment makes the small environment of the underwear market also facing difficulties, every period of development is both a crisis and a turning point. What do you think is the turning point? < /p >

< p > Peng Guifu: the key is to see how enterprises innovate to guide the market.

The clothing industry, especially the underwear industry, is a traditional industry. When there is no obvious difference between the products, the enterprise can not be once and for all. But it is necessary to keep a keen eye on the market and to carry out the existing policies.

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< p > the market is always changing and there are always contradictions.

On the one hand, some enterprises have been complacent and struggling, and have been gradually eliminated by the market.

On the other hand, we must also see that some enterprises are eager to innovate and usher in new opportunities for development.

For example, the brand of "north polar" brand in warm category has achieved a qualitative leap by developing new channels.

For example, the "Fen Teng" brand in household clothing category, through intensive cultivation of channels, expands terminal sales windows, and sales volume is increasing year by year.

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< p >, therefore, in the new situation, how to find opportunities in crisis is the way to survive.

In the past few years, the market sales of some brands that have performed well in the market will decline. It is because the enterprises do not see the essence of the market and are intoxicated in the past brilliant achievements.

This is especially evident in the second tier bra brands.

To solve these problems, first of all, business owners should have new ideas; secondly, innovate in product and marketing mode, strengthen the consciousness of terminal service, and truly open channels; thirdly, it is also important that they should not relax in marketing and brand promotion.

In the current market, no brand can be once and for all. Instead, it needs continuous dissemination of information and wakes up consumers' memory of brands.

In addition, brands need to be vigorously promoted in the channel to enhance the confidence of terminal providers.

As the saying goes, "do not advance or retreat" means this.

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< p > reporter: it has been said that increasing confidence in terminal operators is more important than gold in underwear business.

How do you think you can enhance the confidence of terminal providers? < /p >

< p > Peng Guifu: I think enterprises need to constantly pmit positive information to the market and pour positive energy into it.

For example, the active participation of enterprises.

Under the current slowdown in consumption demand in Europe and the United States, domestic sales have become the largest market for digestion, and China has a large population and huge market potential.

In developing the country, enterprises face two difficult problems: the establishment of channel network and the establishment of brand image.

In the establishment of channel network, the strength of enterprises alone is limited. We must use the high specification platform of the industry to make the investment information spread rapidly.

According to past statistics, the statistics of the identity of exhibitors in the "middle needle" show that the proportion of agents (including terminal providers) participating in this exhibition is very large.

In the construction of industry brand image, "China needle Association" is a huge magnetic field. The participants are not only dealers, but also all kinds of media in the society will spread the "needle club" as an important source of information. Exhibitors can promote the brand through different media to all parts of the country, and play a multiplier role.

This concentrating effect enables information to be pmitted to audiences in a flash, multi angle and deep level, thereby benefiting from brand dealers and distributors.

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P > reporter: will there be an exhibition in the form of a regional exhibition this year? < /p >

< p > Peng Guifu: exhibiting enterprises in a region will promote industrial upgrading to a certain extent.

In 2007, the newly established home furnishing Specialized Committee, the 89 "China Acupuncture Association" in 2007, organized a strong home furnishing business exhibitor team in the ninetieth China Cotton Textile Fair held in February 2008.

In the hall 1, Katie, Dali, Ru Sven, Mu long, Flaws, Bei Ting Na, Yashi, Qian Di, an Zhi he, Xi Ting Ting, San Jia, Ya'an Lina, Yong Qian and so on a dozen dozen representative enterprises and brands which mainly run household clothing, the exhibition area exceeds 1500 square meters.

The domestic clothing brand has unified external propaganda through focusing on the industry image, the brand fashion culture, the individuality product design innovation and the popular trend. For the first time, the brand new concept of household clothing has been put forward, guiding the terminal consumers to have a more comprehensive and accurate understanding of the home furnishing culture and greatly promoting the development of home clothes.

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< p > > therefore, I think the "China needle Association" as a long exhibition will play an important role in stimulating domestic demand, promoting market prosperity and the development of related industries.

Especially at the moment, the eighteen Party of the Communist Party of China once again emphasizes the need to increase national income to increase consumption in the domestic market. It is also necessary to have such a platform called "China needle Association" to promote the development of the textile and garment industry.

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