The Height Of China'S Advanced Custom Fashions -- Guo Pei

< p > > a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Guo Pei < /a >, in 1986, graduated from the clothing design specialty of Beijing two light industrial school, is the first generation of Chinese fashion designers, and is also the earliest advanced custom costume designer in China.

She has made many gowns for many people who attend important occasions. More than 90% of the Spring Festival Gala comes from her workshop.

Three consecutive times won the "International Fashion Fair" clothing Gold Award, in 1995 won the first "China top ten designers" nominations, and Japan's Asahi Shimbun as "one of the five best designers in China".

Guo Pei's works are exhibited and collected in the Australian Museum.

In April 1998, he joined the company to participate in the international clothing and accessories fair, and won five gold medals and one silver award for best design and best technology.

His works have been awarded the book "famous designer of China in twenty-first Century" and become the representative figure of China's clothing industry.

< /p >

< p > besides, the rose dress company, which has been established for ten years, has also created the first step of China's advanced custom fashion.

Guo Pei is China's first group of a href= "http:// www.91se91.com" > Fashion Designer /a.

After four years of professional study, she chose Tianma clothing and Accessories Co., Ltd. as the chief designer.

More than 90% of the company's products are designed by Guo Pei, with a total sales volume of 100 million yuan, and Tianma brand has become one of the ten major brands in China.

During this period, the fashion design of Kuo Pei has won three consecutive awards of "international clothing and Accessories Fair".

< /p >

In the middle of 90s, China's fashion industry is still in its infancy. The concept of "advanced customization" has just sprouted in China, and people don't even know what advanced customization is. P

But Guo Pei went into this uncultivated virgin land without hesitation.

One day, a well-known actress came to her to make her clothes. Guo Pei sold her clothes at a price of less than 7 of the cost. However, this is the "loss making business", but it has led her on the way of advanced customization.

< /p >

"P >" I have been designing clothes for more than 20 years, and I have been doing garment design for the first ten years. I always feel that many ideas can not be realized. No matter how talented you are, you can not get rid of many factors such as market, customers and prices.

On the contrary, advanced customization means that the whole world will be mastered by you, allowing designers to play freely in a vast space and create more independent works.

Guo Peixin has insights.

For her, advanced order is not a dress, but a dream.

< /p >

< p > > a href= "http://www.91se91.com/news/index_f.asp" > rose Fang < /a > -- Guo Pei's advanced custom DreamWorks, rose -- exuberant, warm, beautiful, natural and graceful and noble, condensing 40 million years complicated and difficult to pursue blood gene.

Rose is regarded as a symbol of King's glory in ancient Rome.

A dry rose made Guo Pei feel the glory of the past, and the design workshop full of sentiments brought her more longings, named after the rose because she loved her pride and loved her rich fragrance.

So rose house became the cradle of Guo Pei's weaving dream.

In 1997, Guo Pei began to build a real high fashion custom kingdom in his own palace of art, and rose house was just like the rose in the forefront of fashion.

< /p >

< p > embroidery is a highlight in the inheritance and development of traditional crafts.

The embroidery works of the Rose House emphasize color discrimination, color matching, color matching, pition, segmentation and synthesis. They not only obey the intrinsic requirements of the expression form, but also consider the external objective factors, use different color materials and different needles to form different color difference and concave and convex feeling, so that the embroidery is exuberant.

< /p >

< p > in the Rose Square, every garment is tailored and tailor-made, and the advanced customization is reflected in every design detail.

Shoes are undoubtedly the most important accessories for clothing. The shoes of the rose house are decorated by 90% hand to achieve the visual effects of integration with the dress.

In addition, Guo Pei also set up a special jewelry design studio, according to each consumer's situation, combined with its temperament, appearance, height, skin color and occupation and other factors, put forward the pertinent collocation advice.

As Guo Pei said, the Rose House should let all visitors enjoy the dignity of belonging to only one person.

< /p >

< p > fifty thousand hours of work, priceless "a href=" http://www.91se91.com/news/index_c.asp > advanced customization < /a >.

Over the years, Guo Pei has designed countless works, and each piece has devoted her intelligence and painstaking efforts.

"In the private museum of Guo Pei in the 798 Art District, there is a big gold dress, which has been busy for nearly three months by 100 embroidery workers. It has cost the team more than 50000 hours to make. It is equivalent to a person's life of nearly 6 years, and it may be nearly 15 years based on working hours.

This super luxurious artwork has created many digital miracles, 28000 hand embroidered silver buckles, thousands of axis European silver thread, and more than 200 kilograms of weight.

< /p >

< p > the design of this dress takes Guo Pei only a few hours, but for the designer, besides having good originality and design, he must have a very strong ability to grasp it.

So it is also very important that the final work is consistent with the manuscript.

< /p >

< p > for Guo Pei, he always has many regrets about his works. There are many problems. He is not satisfied with the one hundred percent of the work because of such elaborate and huge production. However, Guo Pei feels that it achieves 60% of her expectations.

As she said, "sometimes a goal and standard is always ahead.

Just like my design starts with drawings, I have expectations for it at the beginning, and my expectation is always ahead of it in its gradual improvement and formation process, so employees who have been with me for a long time know that perhaps I will never achieve one hundred percent satisfaction with my work.

This is also one of my directions. The reason why I have today may be such a goal. "

Guo Pei is not willing to sell it now. This is the advanced order. In many cases, it is priceless and used to appreciate it, because it has recorded the most precious life piece in it.

< /p >