Men'S Shoes And Clothing Brand TAKUM Li Bo: "Tide" Really Personality.

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< p > as a post-80s generation, Li Bo likes "very personality and very Fashion" things. He said, everyone has different understanding of "tide". Li Bo's "tide" is to break away from convention, pursue self character in simple tone, and pursue bright and bright feeling of sunshine.

More importantly, he hopes to share this "tide" mentality with many people, so he embarked on the road of entrepreneurship, hoping to bring "tidal" feeling to the public through the promotion of his products.

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< p > the rise of e-commerce B2B website has led to the arrival of the consumption era. Compared with the value generated by the huge advertising of traditional industry brands, it seems that the low price of online shopping is more efficient, so the price war opens one after another, so the malicious "price war" has become the ultimate "PK" between brand and brand.

But not all brands will enter the war. In this war, a brand has always maintained its own high profile, unruly to maintain its own price, very few products related to price cuts, this is the online men's shoes and clothing brand TAKUM.

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< p > the current market for shoes and clothing is becoming more and more competitive. The brand competition is constantly on the rise. How to better adjust the pace of brand and meet the challenges of the market becomes a strong black horse in the market of men's shoes and clothing. TAKUM

In the face of traditional brands joining e-commerce B2B website team and online independent brands, how can TAKUM move forward smartly?

TAKUM brand founder Lee Bo, Post-80's senior electric businessman how to interpret the electricity supplier brand.

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< p > in such an era of change, traditional brands need to be reborn, and new brands need to cater to the trend of the times.

As "fast fashion", "slow fashion" and "simple fashion" have become popular in the market, TAKUM has gone back to the concept of "tedious fashion". What is the original intention of choosing a brand like this? < /p >

< p > choose TAKUM because it is different from other brand positioning, that is, tedious fashion.

Another important point is that I value the Japanese designer, a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > KENICHI SATO < /a > (Misaki Sato Kenichi), with his own characteristics of "fashion vane". I believe that no matter how depressed the market is, the brand will have its own value.

Unlike other fashion men's shoes and clothing brands, TAKUM's design style pursues a little embellishment in color. Especially in shoes products, the brand characteristics are brought to the extreme, with "hip hop" as the main leisure style, and lazy with a little literary and artistic style.

And this kind of fan is more suitable for the young and fashionable consumer groups who love the fashion 90 years ago, and this is the market I want to do, a "small world" which only belongs to my own brand.

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< p > in my opinion, fashion is the so-called personal fashion. I worship a kind of person who doesn't care about other people's vision, how to wear it and how to wear it himself.

Of course, fashion is not defined, but I believe that if you trust yourself, be confident, have ideas and creativity, your fashion is a unique fashion, no one can copy it.

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< p > the fashion in my mind is the same. It must be the brand that breaks the traditional boundaries and persists in taking the personality line.

I like freedom, so I give my team the same free space, and I have been infected in the e-business circle for ten years. I am still pursuing a dream of "influencing people's fashion clothes". Regardless of tradition or electricity supplier, as long as your brand has a strong market positioning, precise product positioning and first-class service, the most important thing is not to follow blindly and rush to expand the scale. It is not difficult to start a brand. While I personally like a href= "http://www.91se91.com/news/index_p.asp" > TAKUM < /a > the tedious style, I still advocate simplicity and efficiency in doing things.

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< p > from 2008 to the 09 year, the revenue generating performance is very good. To this year, small and medium profit is steady. We can say that from the current sales situation of the major electronic business platforms, we can take profits and increase investment in details on the basis of self-sufficiency, such as increasing the construction of after-sales service and improving the production line.

Although TAKUM has a small influence, but it is not enough to be a mature brand based on the footwear industry, so next we will use more time to make it mature, TAKUM products are divided into footwear and clothing categories, the two share is 3:72013 will increase the proportion of footwear, vertical development.

In terms of horizontal development, we do not want to make the market bigger. We only need to make the market more sophisticated after the brand has matured, and then make full preparations in the following market segments.

We don't care much about brand fans, as long as those who know fashion taste become a fixed consumer.

I hope this brand will not be big in the future. I do not want to make the brand like Baleno and JACK&JONES. I want to make TAKUM a circle. The purchase of TAKUM must be a group of young people who have dreams, pursue fashion, and have hope for life.

And my brand will never open shop online, it originated on the line, then it should maintain the largest international popularity online, and meet the needs of the world's first tier cities to survive. I think this is what TAKUM will do now and in the future.

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"P" first in doing this brand, I tried to run in the traditional industry, and finally failed.

So I asked for a sentence in my mind: interlacing is like a mountain pass, and the line is totally different from that under the line. This is exactly the same as that of the tower and the subway, but it is the work of the workers, but it is totally two industries.

In fact, the earliest e-commerce cost is very low. It's so low that you can't imagine it. A person can open an online shop with one wire, one computer, and the cost is still low until the brand is made. We have a team of 10 to 15 people, less than 100 to 2 million of the running water. This is very impressive.

But this era has passed, because the cost of online promotion is much higher than that of offline. In the early days, when we made the brand in China, the charges were also very high. This is the most difficult thing I have ever experienced, and such a thing is the objective fact of universal existence. It is also the development bottleneck for all brands to take the e-commerce route.

So what I can do is not to go through the explosive line. In the price war, consumers who like my brand will still patronize me no matter whether or not I reduce the price, which at least reduces the vicious circle of disproportionate cost and sales.

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< p > a good brand must be carefully arranged by managers. First of all, we should start with consumer awareness.

When TAKUM first created a brand, promotion also belonged to personalities.

Our customers are not what kind of goods he wants, but let him cater for TAKUM products.

The main thread of TAKUM promotion is how to make customers turn back.

And it can do the most frequent customers, and later it did.

As Taobao's return rate is an important criterion for measuring a brand, generally speaking, the turnover rate of merchants will be 8 to 10, but TAKUM's customer turnover rate is more than 25%.

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< p > "fashion belongs to a few people, and the lofty ideal in my mind is to make China's premier" Chao "brand" a href= "http://www.91se91.com/business/" menswear < /a >.

Li Bo said this is why he chose Takum men's clothing.

He believes that the best fashion brands do not depend on how much money can be made at a time, but because the brand can live long and receive the respect of the industry and the recognition of customers.

If a fashion brand caters to the market and loses its soul, it will eventually be abandoned by the masses.

It is precisely because of this fashion rule that Takum's style always seems to stand alone and always becomes the opposite of "exploding money".

"Explosion is not a fashion, it is a blasphemy for fashion. People who know fashion are definitely not the ones who burst."

Li Bo said he was not afraid of losing customers because he did not follow the crowd because he believed that "tide" must have individuality. The real tide man would be surprised by Takum.

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