Dialogue Fashion Leader Eva Kruse

< p > 15 white towers built by 1 million 500 thousand Lego blocks, an artistic exhibition at the old Wan Chai police station and the old Wan Chai married police Hostel, and the restoration of the cave 220 of Mogao Grottoes 220 through the advanced 3D technology.

2012 "BODW" has come to a close. However, inspired by the hundreds of international design elite's brilliant speeches and design exhibitions, as well as its inspiration and experience in many fields such as technology, intellectual property and fashion, it has not only attracted the enthusiastic participation of about 100000 design enthusiasts in 6 short days, but also created an excellent platform for the public to design and understand the design.

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< p > as the partner of this year's design and business week, Danish Prince Feder Federick not only visited Hongkong, but also hosted the opening ceremony of design week 2012 with the chief executive of the Hongkong SAR government, and many elite designers from Denmark also shared their creativity and wonderful works with designers in Hongkong and around the world with the theme of "Danish Design Society".

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Liang Zhenying, chief executive of the Hongkong Special Administrative Region, said at the opening ceremony, "we are very glad that the top designers from Denmark share their views and vision here." P

Denmark's design is unique in history and culture. Its tradition and craft are exquisite and unique.

In 2012, the "Hongkong design year", the "Design Week" as the "Hongkong design year," a grand event, can not only show the world the extraordinary creativity of Hongkong, but also promote multilateral cooperation and trade.

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< p > 2012 is the "Hongkong design year". It is also the ten anniversary of the design business week. This year, the guests who participated in the design and business week are also "star sparkling". Not only did they invite the heavyweight designers such as the British creative genius Thomas Heatherwick and the Liz prize in the history of the 2012 London Olympic opening ceremony, which were designed by the "Olympic bronze petal" sacred fire pot, the second architects, the Japanese architects and sister islands and the world's Chinese construction industry star ma yamatsu, as well as the German industrial class design master Richard Sapper.

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< p > on the 2012 design week, the morning newspaper reporter was not only lucky to see the brainstorming and intellectual collision of the global design elite, but also had the opportunity to talk to the president of the Danish Fashion Design Association, the chief executive of the Danish Fashion Week, the Nordic Fashion Association President, a href= "http://www.91se91.com/pioneer/" > Eva Kruse /a, sharing her experience in fashion and design.

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Q: as Denmark, and even the leader of the Nordic fashion world, what is your definition and view of fashion? < /p > p

P: answer: I love fashion very much and enjoy it.

For me, fashion is an expression of personal communication.

Even if you don't need to tell others who you are, you can easily judge what kind of person you are and the group you belong to, through the clothes you choose and the style you show. This is the magic of fashion.

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Q: Denmark has unique aesthetic style in the field of design. What do you think is the success of Denmark? It is worth learning from Chinese local designers. < /p > p

P: a Danish Fashion is a reflection of Danish culture, tradition and society.

They are very popular in design, style and price. It is a fashion that everyone can enjoy.

Moreover, it is very functional and suitable for different occasions.

Whether you are present at work or at night with your friends, only one skirt can meet your needs on different occasions.

Danish design is not only of style but also of commercial value. They are not only fashionable and easy to wear, but also have a very good sales volume. This is the Danish design feature.

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< p > Q: from the original small fashion week with only a dozen local brand launches, now it has become an international event with more than 60 conferences. Copenhagen fashion week has become a fashion festival which is resounding in the international fashion industry.

As the chief executive of Danish Fashion Week, how did you lead Copenhagen fashion week out of such a successful road? < /p >

< p > A: a href= "http://www.91se91.com/news/index_p.asp" > Copenhagen < /a > Fashion Week can achieve such a great success in a few short years. The main factors are as follows: first of all, Copenhagen fashion week presents Scandinavia fashion unique style.

It has strong femininity, distinct features and distinctive features, but at the same time, it has strong function.

It is for this reason that we can attract buyers and media from all over the world.

Another attraction is the city of Copenhagen itself. Copenhagen is a comfortable and modern city. It has a good infrastructure, streets and buildings with a sense of design, and the blend of cultural performances, cafes, bars and nightlife forms the most dynamic and charming combination of the city.

During the fashion week in Copenhagen, we will also organize Copenhagen Fashion Festival to make fashion week a holiday for every consumer.

Copenhagen Fashion Festival not only allows professionals to get an unexpected experience of value, but also allows Copenhagen local citizens to get a chance to distance themselves from fashion.

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P: as with Denmark, China International Fashion Week is also a fashion event in China.

As the chief executive officer of Danish Fashion Week, what do you think of China International a href= "http://www.91se91.com/news/index_z.asp" > Fashion Week < /a? What can you learn from the development of Copenhagen fashion week?

P: answer: I think a key factor for the success of the fashion week in Copenhagen is that we turn fashion from a purely commercial interest oriented event to a fashion event that any consumer can participate in.

Every year during the Copenhagen fashion week, the whole city is filled with various kinds of consumer fashion shows, fashion parties, brand sales, fashion shows and so on. And most importantly, these activities are all open and anyone can participate in it.

Whether you come to fashion week or visit Copenhagen, you can find pleasure and enjoy it.

Of course, people come to fashion week for business purposes, but if they are able to get all kinds of fashion related experience from all parts of the city, I think this unique fashion experience will also attract them to participate in the coming year.

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