Yang Baozhi Talks About The Direction Of Design Studio

< p > "market environment is changeable. Design companies should be able to guide enterprises to change their way of thinking, have the ability to help enterprises foresee the future, learn to" look back from the rear ", use scientific methodology to foresee and control the future, and then help enterprises achieve sustainable development. This is a speech by Yang Baozhi, general manager of Guangzhou Huaxia fashion design studio, "a href=" http://www.91se91.com/pioneer/ ">" /a ". < /p >
< p > before interpreting Yang Baozhi's brilliant words, it is first necessary to understand the Huaxia dragon. Huaxia dragon clothing design studio is a think-tank product design organization. It is specialized and marketed < a href= "http://www.91se91.com/news/index_f.asp >" women's wear < /a > designer Union. The main service content is brand women's product design, development and design. Because of this, Yang Baozhi is always aware of the vicissitudes of Chinese fashion design circles. He pointed out that at present, most Chinese clothing enterprises are in the state of "fire fighting management", that is, problems, problems and responsibilities. It seems that people are accustomed to the passive way to solve the problem and accept the idea that the plan can not catch up with the change, and think that they can not foresee the future. This is a difficult problem for enterprises, but it must be an opportunity for a design company engaged in R & D business. < /p >
< p > "actually, knowing what will happen in the future is not a very difficult thing, but we are used to" looking back from the past ", taking a step by step and feeling the stones across the river. To predict the future, we must first change our way of thinking and learn to look from behind. If a design studio possesses professional skills, it can recognize the importance of marketing work and provide impetus for the sustainable development of enterprises. It can help enterprises in the face of seemingly complicated and changeable markets, identify the orientation of enterprises and make clear the direction of their efforts. < /p >
< p > Yang Baozhi pointed out that we should start from four aspects and solve different levels of problems with different methodologies. To foresee the development trend of the industry in the next five years, identify the positioning of the enterprise, and identify the development strategy of the enterprise; at the project level, it can help the enterprise to make a good business plan to foresee what products will be popular in the next two years, what kind of business mode will be popular, and how the enterprise can break through in the business mode; at the product level, it can help the enterprise to use the product definition to plan the new products to be listed, find out a gene that is selling well and give consumers a reason why they can not buy it; at the operational level, it can help the enterprise to use the annual plan to define the specific work of the next year, what to do every month, what goals should be achieved, and who should be the specific responsible person and the examiner, so as to put the work into practice. Namely: at the enterprise level, it can help enterprises to use strategic planning. < /p >
< p > "I hope that more design companies can jump over the level of" bow and pull the car ", learn to" look up the road ", learn to solve difficult problems in a borrowed way, so as to achieve the realm of design marketing and brand operation, get rid of the situation of" pure product development ", have brand wisdom, and also have < a href=" http://www.91se91.com/news/index_c.asp "> brand value < /a >. Yang Baozhi said. < /p >