Exclusive Interview With Fashion Designers -- Eric Kot

< p > the number of street fashion people in Hongkong, a href= "http://www.91se91.com/pioneer/" > Eric Kot < /a > Eric Kot must be the focus of attention.

With rich experience in design, he studied design courses and met Jan Lamb during his schooling period. After that, two people joined the commercial radio station as DJ and formed a "hard and hard teacher" with Jan Lamb, and then embarked on an acting career.

Eric Kot, who has a lot of ideas, has never standardized his own possibilities of creation. After joining the entertainment circle, he has worked with different units, such as double x workshop, which was founded by Cai Yizhi, such as grasshopper, and set up the first A Bathing Ape store in Hongkong, and the creation of personal brand "4A Like Black" is the best example.

Recently, he has made new efforts to cooperate with New Balance to launch H574.

This is a great honor to invite Eric Kot to accept our visit, to share with the readers the cooperation with the brand, and the career history of these years.

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< p > < strong > What have you been up to lately? < /strong > /p >

< p > just completed in the early November, the 12 grasshoppers' battle of soft and hard FANS concert 2012, "although the feeling is very tired, it is necessary to start designing for their personal series immediately.

Because my brand 4A Like Black has not introduced new products for half a year, so after the completion of the venue, we need to step up the pace to lead the brand back to orbit. For example, H574, which is about to launch with New Balance (NB), and advertising photography, will start preparations for the next year at the same time.

Although there are a series of plans going on, we must give priority to the cooperation plan with NB, because after this cooperation, I got a lot of inspiration and tried to practice them one by one.

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< p > < strong > then talk about the cooperation plan with New Balance. Why do you use orange as the main color of H574? < /strong > /p >

The first pair of NB 1400 I bought in 1996/97 was orange.

During that time, I often went back and forth between Japan and Wong Kar Wai for the filming of the film "after the first twining", and saw 1400 of the orange over there. It felt very beautiful and comfortable and bought a few pairs at one breath.

It has been worn for several years, and this kind of lining has become a personal marker. It has also created a trend. Some people think this match is also very good and starts to wear the same shoes as I wear. At that time, I became the Mr New Balance. After that, in 2004, New Balance interested in opening a special shop in Hongkong, and invited me to join in the cooperation. Then I worked with them to launch the limited 250 New limited New Balance 576 shoes.

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< p > in fact, I have always wanted to launch 1400 again. So since 2006, NB has made 1400 shoes for me every year. Over the past few years, I have made more than 20 pairs of shoes, but I have never found any reason to put them into production.

Until the beginning of last year, I was fascinated by cycling and found that I needed a pair of shoes with higher ankle shoes to protect my ankle. So I asked about the possibility of 1400 improvement.

Unfortunately, the manufacturers have denied the possibility of improvement.

However, the Japanese side told me that New Balance 574 orange is similar to New Balance 1400 and has High-cut settings, so finally decided to set a higher H574 with orange shoes to create the 1400 orange feel.

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< p > < strong > apart from color, what is so special about these H574? < /strong > /p >

< p > I make fine adjustments for different parts of shoes, such as buttons and materials for making marks, etc. I have personally selected and made different arrangements.

In addition, it took more than half a year to make different templates for shoes, so that every part of it was in line with my idea.

The most important thing for these H574 is the material selection on the fabric. I also spent a lot of time studying this part, such as the design of the lining is convenient for the purpose of cater for cycling.

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< p > < strong > your brand 4A Like Black is 4A's full name "Asia Act Against Aids", and the year December 1st is World AIDS Day. So are these shoes designed for the day?

< p > No, this is just a coincidence, because I have to finish the concert before I have time to deal with the details of the joint planning.

Although I am very supportive of AIDS prevention activities, this time just happened at the time point! < /p >

< p > < strong > can you tell us about the establishment process of your brand "Asia Act Against Aids"? < /strong > /p >

When I run "A Busy WorkShop", I need to concentrate on my business and I can hardly have time to cooperate with other P units.

At the end of 2003, when it formally discharged its responsibility, it fell behind, and finally had spare time to deal with other matters.

In 2004, it launched a series of cooperation plans with Sunny Lau, Joel Chung and Martin Ksohoh of RMC, but there was no plan to create personal brand at that time, so these plans were carried out in the name of individuals.

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In 1997, I invited a crowd of stars to shoot a micro movie and sold it to all parts of the world to raise money for MSF. P

I like this meaningful plan very much.

A few years later, the individual wanted to re arrange such a plan to raise money for AIDS patients, so he contacted Act Against Aids, a Japanese group that cares about AIDS.

They are very supportive of the plan and have launched an Asian activity with Sunny Lau and Martin Ksohoh, taking the theme of extreme sports (X-Game) as the theme.

After that, we found that "Act Against Aids" did not set up a branch in other parts of Asia, so that there were some technical problems in Taiwan and Hongkong. However, we decided to identify this activity and propagate it for "Asia Act Against Aids".

This is the first activity to be named in the name of Asia Act Against Aids. After that, it began to develop the related single products with this name. As the activity is popular, the single product series designed by Asia Act Against Aids has made a stir, so there are a large number of pirated goods on the market. In order to provide more formal sales channels, we learned the experience of A Busy WorkShop before, and formally established a special store in 2007.

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< p > < strong > Why did you decide to bring the brand of A Bathing Ape to Hongkong? < /strong > /p >

Less than P, I often traveled to Japan to make filmmaking work, and I knew many friends in Harbin's fashion industry. Many of my elders in Japan took care of them and took me everywhere to meet new friends. As a result, the elders had great prestige in Japanese fashion circles, so they recognized many different designers. First of all, they met Gaoqiao shield, and got to know NIGO (A Bathing Ape) through him.

當時眼見香港有不少轉賣店以高價出售來自 A Bathing Ape 的 T-Shirt，非常夸張，于是便游說 NIGO 有關于合作的想法，但因為不喜歡看到許多人大排長龍，所以選擇在香港的商業大廈中開設了品牌首間海外專賣店，并以會員制方式經營，以限制客人將這些單品向外轉售的可能性，因為每一次購物都有記錄，所以可以很輕易的了解哪些人一直夠賣大量同 Size 的單品，以及哪些人是真心喜愛這個品牌，只購買自己的心水單品，依照這種記錄，每次會員來電預約時間購買的時候，我們就能夠做一些變更的處置，像是轉賣者永遠都只能看到一般的單品，而真心支持品牌的人，每次來店內都可以看到十分限量的單品讓他們有不同的驚喜，與 A Bathing Ape 的合作令我以及 NIGO 獲益良多，讓我清楚了解日本人做生意的模式，亦在往后的日子懂得如何經營品牌，而同時日本方也發現了這個

BAPE Member Card's unique membership pattern has emerged in the way of potentially huge sales.

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< p > < strong > over the past ten years, many brands in Hongkong have risen, but some of them have not been traced. How do you comment on the development of < a href= > http://www.91se91.com/news/index_f.asp > Fashion Industry < /a > in Hongkong in the past ten years?

< p > I think most people are just running a business now. They only want to make money in their brains. But running a brand can't just start from a commercial point of view. Brand attitude and belief are even more important.

For me, the purpose of setting up a brand is to realize my ideas, such as holding a party or planning some things to do something for my favorite culture, music, movie and so on.

Just like 4A Like Black is not a fashion brand, but a belief that Eric Kot's attitude towards life.

I am very lazy, as long as black things like, but in fact, black and different materials together have different effects, and these are all knowledge, which requires sufficient technology and knowledge to make good products.

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What is the difference between street culture of < p > < strong > Japan, Taiwan, Hongkong and China? < /strong > /p >

< p > the difference lies in how they grow and think.

The style of the brand may be different, but the beliefs behind it, the mode of production, and the way they treat their guests are also different.

The culture of every place is different. For example, the Japanese are more stubborn when they are managing the brand, the production process is more rigorous, they will pursue the high quality way, at the same time, the production process is slow, and the Chinese are more casual. They think that things are coming out. Taiwanese are more serious about speed and everything is fast, while Hongkong people pay attention to how to make money because the rent pressure is very high.

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< p > < strong > you have been fascinated by cycling in recent years. At the same time, you have been exercising and launching a special version of New Balance. Would you like to launch 4A Like Black series on this theme? < /strong > /p >

< p >, but not too much.

Because cycling does not need too many accessories, simple shorts and < a href= "http://www.91se91.com/news/index_x.asp" > sneakers < /a "will do.

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< p > < strong > this time your fitness can be said to surprise everyone to the excellent results. Have you considered launching a book to teach others how to exercise? < /strong > /p >

< p > is actually beginning to be written.

I hope to be able to rush out before Christmas, but because this book contains two parts, the first part is from my personal point of view, for the 4 months of weight loss fitness process record, this part is ready.

The other part, from a coach's point of view, guides readers how to slim down properly, but this part takes a long time to prepare, so it has not yet been completed.

It is expected that the book can be ready in two weeks, and then give back and acknowledge the support of many fans in the form of Christmas gifts.

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What do you think of "joint partnership" after "P < strong > cooperation with different units? < /strong > /p >

< p > I feel bored, bored, and very difficult to find a unit that I am interested in to cooperate with.

The mode of cooperation I hope is two-way; when I offer you some ideas, I hope that the other side can give me something at the same time.

If the other side only listens to me, it will be very boring, but this does not mean that we can only cooperate with friends. On the contrary, sometimes post friendship will create some obstacles to cooperation and creative thinking, because everyone may feel that some opinions may be divided, which limits the possibility of mutual stimulation.

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< p > < strong > What do you want to talk to the young people in the end? < /strong > /p >

< p > Don 't Think, Just Do It! Do not think too much about anything. Try it first.

Don't be afraid of failure, and try to learn from failure, and you will succeed in the future.

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