Innovating The Connotation Of Industry, Improving Service Concept And "Breaking The Shell" Of Home Apparel

 
< p > > a href= "http://www.91se91.com/news/index_p.asp" > Shantou < /a > is the most important base of the home dress industry chain and the largest industrial scale in China. In the market competition, the industrial characteristics of home fashion dress design, R & D, manufacturing and brand marketing have been formed. According to incomplete statistics: more than 2000 of the country's home apparel enterprises, 60% of the enterprises specializing in the production of home clothes in Shantou. The production of home clothes in Shantou not only accounts for 70% of the total domestic clothing production, but also accounts for more than 80% of the total sales of similar products in the country. In the national brand name clothing products, the number of famous brands in Shantou is ranked first in the country. The number of famous brand products accounts for more than 75% of the national total. The industry is known as "China's home clothes to see Shantou". < /p >
At P forum, Wang Yao, vice president of China Federation of Commerce, Dr. Chen Shaohe, general manager of Guangdong Mu long Clothing Co. Ltd. and Chen Shaohe, general manager of Hong Jie clothing company, analyzed the development status and market challenge pattern of the home apparel industry from the development trend of domestic clothing market, the new fashion consumption consciousness of the people, the home apparel industry and the predicament of the garment enterprises. < /p >
< p > Yang Shibin, President of the China knitwear industry association, proposed that the home garment industry should seize the opportunity to create a well-off society and the new policy of "driving the development of innovative industries". It will be a new opportunity for the rise of the home apparel industry, in-depth study of the family values of the well-off society, and the upgrading of the creativity of the home clothes industry. < /p >
< p > Mao Lihui, the famous fashion industry observer, called for redefining the concept of "a href=" http://www.91se91.com/news/index_f.asp "home dress < /a > fashion, redefining the fashion connotation of home culture, redefining the development direction of home apparel industry, promoting the development concept of home dress industry, brand positioning of home clothes, innovation of commodity research and development, and marketing culture from the perspective of conceptual innovation, and the rising home clothing industry can gain unlimited market development space for the fashion home service of China's three hundred million families. < /p >
< p > Zhang Qinghui, vice president of the China Fashion Designers Association, pointed out that design has become the core tool of product and service innovation. The home garment industry should integrate the symbol semantics and aesthetic principles into the industrial development form and brand service function through the design innovation, so that we can effectively combine the design innovation talents with the industrial development needs, and contribute to the exploration of the diversity of China's home fashion culture. < /p >
Tang Yijin, general manager of Beijing P Swiss Garments Co., Ltd., believes that the desire to survive, enjoy the needs and development needs of the target consumer groups will change with the social environment. As the driving force for the survival of the home clothing brand in the personality market, the home garment industry can develop in the field of research and development, upgrading the manufacturing level, changing marketing methods and subliming the service culture. < /p >
Katie, chairman of Guangdong P Clothing Co., Ltd., Ma Qingxuan, said that it is the fundamental way to break through the market of home clothing industry to change the brand of home industry quickly, advocate blind Conghua, brand positioning, simplification of brand style, homogenization of brand operation and so on. < /p >
At P forum, the Shantou fashion home fashion research institute has launched a new concept of "home dress" for the industry related enterprises, and launched the whole industry to promote the new development of China's home clothes industry with a new look of fashion. {page_break} < /p >
In order to better win the professional leadership and support of industrial development, the industry of "P" > Home garment industry has created and improved the industrial chain of the development of home garment industry, and has been more effectively participating in the innovation and competition of China's apparel market. At the forum, it applied to the China Textile Industry Federation and founded the China Knitting Industry Association home dress Specialized Committee. The China Knitting Industry Association has accepted the application on behalf of the National Federation of textile industry. < /p >
< p > forum, Guangdong Katie Clothing Co., Ltd., Beijing Qi Rui clothing and Clothing Co., Ltd., Shantou jade eggplant Industrial Co., Ltd., Bai Lun Shijia dress Industrial Co., Ltd. and other enterprises set up home dress alliance, launched the "victory end happiness home China trip" ceremony, advocate excellent home dress brand, develop brand service concept, spread to the market more widely, < a href= "http://www.91se91.com/news/index_h.asp" > fashionable home < /a > new concept. < /p >
< p > Xu Kunyuan, Honorary Adviser of China Textile Industry Federation, Zhang Li, vice president of China Textile Industry Federation and Lin Yimin, vice mayor of Shantou, attended the forum, giving a high appraisal to the view that China's home dress industry faced with difficulties in the face of market challenges, put forward the concept of relevant innovation in home clothes, innovating the concept of home clothes industry development, and innovating the concept of home dress management. < /p >
"P" forum activities also aroused strong concern on the Internet. Sina micro-blog users and participants participated in the exchange and interaction through micro-blog, and the atmosphere was quite active. < /p >