Derek Lam, A Chinese American Designer

< p > more and more people will talk about DerekLam when they talk about brand. This is the Chinese name. Not only in China, even in New York, the brand DerekLam created by DerekLam is also rated as one of the most hot brands.

Designer DerekLam has become another influential Chinese a href= "http://www.91se91.com/news/index_c.asp" designer in the fashion world after Anna Sui and Wang Weiwei.

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Less than p days ago, DerekLam appeared in The Peninsula Hotel luxury suite, explaining its sub line brand 10CrosbyDerek Lam holiday Series in person.

He worked with Amazon's fashion shopping website Shopbop.com to make SHOPBOP the first stop of the sub line brand in China. After the fashion show, he shook hands with dozens of fashion editors.

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< p > < strong > attract top brands' eyes < /strong > /p >

DerekLam, born in San Francisco, California, can speak a little Cantonese. P

He is the youngest child of the fourth generation of Chinese family. His parents are immigrants from Hongkong. They are engaged in the Asian clothing import business in the United States. Grandparents open a wedding dress factory. When young, Derek liked to sit with the tailors in the factory to see them making wedding dresses.

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< p > 1990, Derek graduated from the famous Parsons design school in New York. Fortunately, she got her first job in MichaelKors, which lasted for 12 years.

In 2002, Derek Lam founded his brand with his business partner and boyfriend Jan-HendrikSchlottmann, and got the attention of big department store Barney 's and BergdorfGoodman buyers.

In 2004, Derek Lam won the Rookie Award from the EccoDomani Fashion Foundation and the nomination of the CFDA American Fashion Designers Association.

In 2005, he won the Best Newcomer Award from CFDA.

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The outstanding performance of < p > Derek Lam has naturally attracted the attention of many top brands.

After winning the series of sportswear designed for TOD 'S, the Italy leather family has been working with him for 6 years.

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< p > < strong > fan group includes Bush's daughter < /strong > < /p >.

< p > "Asian designers have a unique taste in form and function, and have a very unique choice of colors." TimothyGunn, chairman of fashion design department of Parsons Design School of New York Design Institute, told the times. "Now the world is obsessed with fashion, and their cultural background has injected a truly diversified design into the fashion industry."

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< p > prefer to wear a href= "http://www.91se91.com/news/index_f.asp" > white shirt < /a > DerekLam, temperament like his work like clean, refreshing, mild and restrained.

His design is not overly exaggerated, adornment, smooth and elegant, and can be worn very high. Even President Bush's daughter Barbara Bush has joined DerekLam's fan group.

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< p > "I love traveling and Chinese food, and creativity. I can't live without it.

Books and music are also something I can't give up.

I especially like to read PeterTaylor's novels. I prefer classical music to my music of Ai Beethoven.

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< p > in recent years, Derek Lam has come to China for business every year.

When he came to Shanghai, he regretted that the Shanghai girl would dress up unbelievably: "one day I saw a girl in a jacket on the street. I think I designed it for such a girl."

Previously, he put 16 design dresses on eBay, asking fans to vote and choose their favorites, once becoming the hottest topic in this year's fashion circle.

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< p > he will not regard celebrities as goddess Mousika. He will think more about real people, not just stars in red carpet. In such a chaotic and luxurious era, DerekLam has always maintained an introverted and sober mind.

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< p > < strong > "marriage makes me more relaxed" < /strong > /p >

< p > 2012 is unusual for Chinese American designer Derek Lam (Lin Jiancheng).

In June 21st, he married his boyfriend Jan-Hendrik Schlottmann, who had been in contact with New York for many years, and announced a formal announcement of marriage to the world. At the beginning of November, Labelux group announced the sale of its Derek Lam brand to its founder Lam and Jan-Hendrik Schlottmann.

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< p > reporter: Why did you choose this opportunity to enter China? < /p >

< p > > a href= "http://www.91se91.com/pioneer/" > Derek Lam < /a >: the purchasing power of Chinese luxury goods is developing at an early stage. The speed of development is amazing. The Chinese people all like the first line European brands. Now they are more and more fond of personalized design, and need more new brands instead of big brands. I think this is a good time.

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< p > reporter: some big clothes often represent tension and discomfort. Your design emphasizes relaxation and comfort. Why? < /p >

< p > Derek Lam: we design clothes not to buy others, but to make ourselves want to buy them, so comfort is the most important.

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< p > reporter: I heard that you and AlexanderWang and Tom Ford are good friends. What do you think is the reason why Chinese designers have been popular in fashion circles in New York in recent years?

< p > Derek Lam: is diligent. To do fashion requires such diligence.

Americans have faster and harder expectations for Chinese Americans. They think this is your culture. Chinese people have special talents.

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< p > reporter: how much will marriage affect a designer? < /p >

< p > Derek Lam: marriage has not changed my design life, but my understanding of cooperation has changed a lot. This relationship has made people more relaxed. I think this change is very good.

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P: reporter: not long ago, the Labelux group sold the Derek Lam brand to you. As the founder of the brand, what kind of plan do you have after you withdraw your brand? I heard that the contract between you and TOD S has been terminated. < /p >

< p > Derek Lam: Yes.

We need freedom and space. We can concentrate on our brand. We have 100 percent of our own company for 10 years. I hope that the brand can reach a new level, and for individuals, there will be great satisfaction and sense of accomplishment.

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