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Ye Qizheng Talks About The Bumpy Development Of Boutique Buyer Shops In China

2012/12/15 10:38:00 9

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although China has become the world's second largest a href= "http://www.91se91.com/news/index_h.asp" > luxury goods < /a > market, there should be a western mainstream buyer's store space for many hundred boutiques and multi brand boutiques, but the buyer shop seems to be away from the mainstream consumer circle in China.

lon Crawford tested water market in mainland China ten years ago and opened shop in Shanghai, Hangzhou and Harbin. The store business is not so hard, but the business was dishonest. The business was closed at the end of 06, and the Hangzhou and Harbin stores were adjusted in early 07.

However, the attempt to buy a shop did not stop. The JOYCE from Hongkong also started shop in Shanghai in 07. Lian koff chose Beijing and Financial Street opened the store in late 07.

Why do consumers in mainland China do not want to see buyers' stores and love stores? Because consumers in the initial stage are shopping for brands, and the brands of multi brand buyers are small.

When someone asks you what brand of "a href=" http://www.91se91.com/news/index_f.asp "dress > /a", you may not be able to read the names of these European designer brands. What's more, the other side may not know what the store has.

the status of Lac Crawford in Hongkong. There are "I believe Buddha, Lian Fu Buddha" in the locals. JOYCE represents the most avant-garde and the most fashionable in the world. The two shops are very deep in Hongkong, and many people have been following them since they were young. Now they are all over the years. They believe that shops are endorsements for brands.

but the biggest embarrassment of buyer shops is that although many brands are introduced into Asia by JOYCE or lac, but when these brands become more and more popular, the brand will take back the right to operate and set up shop itself.

At this point, the buyer shop may not be allowed to sell these brands again, but needs to discover new brands.

In the mainland of China, because of the late opening time, the brand and the buyer shop enter the market at the same time. The promotion of the buyer's shop is certainly not as strong as that of the brand. The size and quantity of the shop can not be the same. Let's look at the speed of the luxury brand and the high street brand in the past few years. We can see that the speed of the shops in these years is known. "P"

in fact, according to the growth rate, JOYCE increases 30-40% annually in mainland China. It is not slow. However, before the maturity of consumers, multi brand stores can only play a complementary role.

This I.T should have been clear, and vigorously develop its own brand, and big I.T can only be embellished, or simply open the store for the agent brand.

Large multi brand stores in Hongkong, P, are still testing the water. Small multi brand stores in mainland China have been fully powered in recent years.

Shanghai's Le Lutin has expanded the store of Golden Eagle department store, and the new world Alter has been selected as the best new buyer shop by WGSN ((Worth Global Style Network), British Fashion Online).

Interestingly, Beijing multi brand stores have begun to strike, and the pillars and Triple Major have been opened to Shanghai.

The pillars are located in Fumin Road, where they cross with Changle Road and Julu Road, and many people have gathered a lot of designer brand shops, such as Helen Lee.

The shop of the pillars is three storeys, but the shop door is not big enough to close.

Triple Major is on a smaller Shaoxing road. It is a road between Yongjia road and Jianguo Road, and the two roads to Shaanxi South Road and Ruijin road.

If it weren't for the past, it should be difficult to visit.

I have been in the Triple Major store for five minutes. Some guests just bought something, and some guests came in. They just did not speak Chinese, and the target customers were very internationalized.

This is probably the common customer base of many small buyer shops, and there are very few local consumers.

obviously, small multi brand stores will be able to continue to operate as long as they can catch their specific consumer groups, while large multi brand stores will face competition from LV and Gucci.

perhaps it is to know that the foreign monk is good at chanting, and it is very necessary to introduce a famous shop name.

I.T introduced Dover Street Market from London, and opened a semicolon two years ago in Sanlitun, Beijing.

Now the 10 Corso Como will also be located in Shanghai. The Milan tide shop will open in the autumn of 2013.

The shop is not in front of the rumoured Tongren Road, while the podium at the side of the Fung Feng building, 2500 square meters of body size can catch up with a small department store.

these two shops, together with the Colette of Paris, have always been the holy shops of fashion people. According to the statement of Ying Shi, President of the Yifeng the Bund source, < a href= "http://www.91se91.com/pioneer/" > "Shi Wen Tsung" < /a >, "Colette like Paris only goes to the forefront of fashion and will go there to spend."

So, how can 10 Corso Como cooperate with Hechi group to give a refreshing and well suited large multi brand store suitable for the Chinese mainland market is still worth looking forward to.

At the same time, JOYCE and Lian Crawford also accelerated the pace of P.

At the end of last year, JOYCE opened second stores in the three phase of China World Trade Center, Beijing. Last month, third stores opened in Beijing Xinguang, and fourth shops opened in Shanghai IAPM next year.

Lian Kai Fu recently opened second stores in Beijing Yintai Center, and the shops that returned to Shanghai Times Square are already being renovated.

The shopkeeper of Colette once said that she would never open a branch store. However, with the popularity of these stores all over the world, at least Colette has been crowded with tourists, just like a tourist souvenir shop.

So it is not too bad to open a Colette in the mainland of China.